Using Analytics to Measure Your Brand’s Performance
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the importance of using analytics to measure your brand’s performance. This episode focuses on how leveraging the right data can provide you with key insights into how your brand is performing, what’s working, and where adjustments are needed. Whether you're building your brand or optimizing an existing one, this episode will show you how to use analytics to make smarter decisions and grow your influence. Highlights: "Think of analytics as your brand’s report card—they show you exactly how well...
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The Importance of Consistency Across Digital Platforms
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of consistency across your digital platforms. He breaks down why maintaining a unified brand message across LinkedIn, Instagram, websites, and other online spaces is essential for building trust and recognition. Dillon also shares expert tips on aligning your visuals, voice, and engagement strategy to create a cohesive personal brand. Whether you're an entrepreneur, professional, or influencer, this episode is packed with actionable insights to help you stand out and make a lasting...
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Optimizing Your LinkedIn Profile for Branding
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of LinkedIn for personal branding. He breaks down the key elements of an optimized LinkedIn profile, from crafting a compelling headline and summary to building a strong network and engaging with valuable content. Dillon also shares expert tips on positioning yourself as an industry leader and using LinkedIn to create opportunities. Whether you're an entrepreneur, professional, or influencer, this episode is packed with actionable insights to help you stand out and build a personal...
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Scaling Your Personal Brand: When and How to Expand
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives deep into the art of scaling your personal brand. You’ve built a strong foundation and grown your audience—now it’s time to take things to the next level. But scaling isn’t just about numbers; it’s about expanding thoughtfully and strategically while staying true to who you are. Dillon explores the key indicators that signal it's time to scale, the importance of authenticity in growth, and how to leverage networking and new channels for sustainable expansion. Whether you're an...
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The Power of Mentorship for Entrepreneurs
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon explores the essential role of mentorship in entrepreneurship. He delves into the various types of mentors, how to find the right fit, and the keys to nurturing a successful mentor-mentee relationship. Dillon also discusses the challenges that can arise and how to overcome them, as well as the importance of paying it forward by becoming a mentor yourself. Whether you're just starting your entrepreneurial journey or well into building your business, this episode is packed with valuable insights to help...
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Achieving Work-Life Balance for Entrepreneurs
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the topic of finding balance between your personal life and professional hustle as a business owner. He shares practical tips and strategies to help you avoid burnout and stay energized, including setting boundaries, prioritizing what matters most, building a support network, and practicing self-care. Highlights: "Being a business owner is challenging enough without sacrificing your own health and well-being." "Designate work hours and stick to them as best as you can. This not...
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Networking for Success: Building Relationships That Matter
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon shares powerful strategies for building a strong, meaningful network that can open doors and propel your personal and professional growth. He emphasizes the importance of authenticity, adding value to others, and nurturing relationships over the long-term. Highlights: "Networking should be about giving just as much as receiving." "A good first impression is made by being present, listening actively, and asking thoughtful questions." "Maintaining your network is just as important as...
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Overcoming Impostor Syndrome and Building Confidence
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon explores the topic of impostor syndrome - that nagging feeling that your achievements aren't real or that you've somehow tricked people into thinking you're more capable than you are. He shares actionable tips for entrepreneurs to recognize, address, and overcome impostor syndrome, enabling personal and business growth. Highlights: "Impostor syndrome can hit hard, especially for entrepreneurs who are constantly pushing boundaries and stepping out of their comfort zones." "Each setback...
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The Psychology of Pricing
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the psychology of pricing and how to effectively put a value on your personal brand. He explores the fundamentals of pricing, the role of unique selling propositions, the impact of pricing on perception, and practical strategies like market research, value-based pricing, and tiered pricing structures. Highlights: "If you undervalue yourself or priced your service too low, it can give potential clients the impression that your services might not be high quality." "The point of...
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Think Outside the Box: Guerrilla Marketing Explained
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today’s episode, we dive into guerrilla marketing—a creative and cost-effective way to grow your personal brand. I’ll share strategies to help you stand out, make meaningful connections, and reach a wider audience without spending big bucks. From pop-up networking events to leveraging local art, this episode is packed with ideas to elevate your brand. Let's jump in! Highlights: "Creativity, not budget, is the key to memorable branding." "A handwritten note can leave a lasting impression in the digital age." "Real...
info_outlineWelcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the psychology of pricing and how to effectively put a value on your personal brand. He explores the fundamentals of pricing, the role of unique selling propositions, the impact of pricing on perception, and practical strategies like market research, value-based pricing, and tiered pricing structures.
Highlights:
"If you undervalue yourself or priced your service too low, it can give potential clients the impression that your services might not be high quality."
"The point of market research is to get a sense of where you fit, not to undercut yourself."
"Most people tend to choose the middle option because it feels like it's a safe bet."
"The clients you truly want to attract are the ones who see the value in what you're offering."
Timestamps:
0:00 - Understanding the Value of Your Personal Brand
1:11 - The Role of Unique Selling Proposition (USP)
2:06 - Psychology of Pricing and Perception
3:01 - Market Research and Value-Based Pricing
4:43 - Anchoring with Pricing Tiers
5:52 - Staying True to Your Value
6:40 - Final Thoughts
Follow Dillon @DillonKivo
Launch your personal brand: Personalbranding.com/