PersonalBranding.com With Dillon Kivo
Welcome to the PersonalBranding.com Podcast with Dillon Kivo, one of Apple's top 100-ranked shows for entrepreneurs and personal branding enthusiasts. Whether you're just starting, growing, or scaling your personal brand, this podcast offers the insights you need to elevate your business and boost your profits. Each episode features expert interviews, actionable tips, and exclusive content designed to inspire and empower you. Plus, by tuning in, you'll have the chance to win exciting prizes, making your listening experience both rewarding and engaging. Hosted by Dillon Kivo, a WSJ and USA Today bestselling author of "The Authority Playbook," this podcast draws on his extensive experience transforming over 4,000 personal brands and working with some of the most iconic names in the entrepreneurial space. Dillon brings unparalleled insights and real-world strategies to help you succeed in your personal branding journey.
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Using Analytics to Measure Your Brand’s Performance
04/28/2025
Using Analytics to Measure Your Brand’s Performance
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the importance of using analytics to measure your brand’s performance. This episode focuses on how leveraging the right data can provide you with key insights into how your brand is performing, what’s working, and where adjustments are needed. Whether you're building your brand or optimizing an existing one, this episode will show you how to use analytics to make smarter decisions and grow your influence. Highlights: "Think of analytics as your brand’s report card—they show you exactly how well you’re doing and where there’s room for improvement." "Without data, you’re navigating blindly. Analytics remove the guesswork and help you focus your efforts on what really works." "Engagement, reach, conversion rates—these are the metrics that matter when it comes to tracking your brand’s success." "Using A/B testing and audience feedback, you can refine your content strategy and optimize for better results." Timestamps: 00:00 - Introduction 00:58 - Why Analytics Matter 02:05 - Key Metrics to Focus On 02:23 - Using Data to Improve Content Strategy 05:16 - A/B Testing and Adjusting Your Approach 05:27 - Tracking Long-Term Trends 06:28 - Building Community Through Analytics 08:10 - Outro Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/
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The Importance of Consistency Across Digital Platforms
03/08/2025
The Importance of Consistency Across Digital Platforms
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of consistency across your digital platforms. He breaks down why maintaining a unified brand message across LinkedIn, Instagram, websites, and other online spaces is essential for building trust and recognition. Dillon also shares expert tips on aligning your visuals, voice, and engagement strategy to create a cohesive personal brand. Whether you're an entrepreneur, professional, or influencer, this episode is packed with actionable insights to help you stand out and make a lasting impression. Highlights: 💡 "Your audience should recognize your brand instantly—no matter where they find you." 💡 "Consistency isn’t just about looks; it’s about building trust and credibility with every interaction." 💡 "If your brand voice changes from one platform to another, you risk confusing your audience." 💡 "Engagement matters! Show up consistently to strengthen relationships and create real impact." Timestamps: 1:01 - Why Consistency Matters for Personal Branding 1:43 - Aligning Your Visual Identity Across Platforms 2:33 - Crafting a Consistent Voice and Tone 3:27 - Tailoring Your Message While Staying Cohesive 4:12 - The Role of Engagement in Brand Consistency 5:02 - Measuring and Adjusting for a Stronger Presence 5:32 - Final Thoughts & Next Steps 🔗 Follow Dillon @DillonKivo 🚀 Build your Personal Brand today:
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Optimizing Your LinkedIn Profile for Branding
03/01/2025
Optimizing Your LinkedIn Profile for Branding
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of LinkedIn for personal branding. He breaks down the key elements of an optimized LinkedIn profile, from crafting a compelling headline and summary to building a strong network and engaging with valuable content. Dillon also shares expert tips on positioning yourself as an industry leader and using LinkedIn to create opportunities. Whether you're an entrepreneur, professional, or influencer, this episode is packed with actionable insights to help you stand out and build a personal brand that attracts the right connections. Highlights: 💡 "Your LinkedIn profile isn't just a digital resume—it's your personal brand's storefront to the world." 💡 "A well-crafted headline can make the difference between being overlooked and standing out as a thought leader." 💡 "Building a personal brand isn’t about who you know—it’s about who knows you." 💡 "Engagement is key. If you’re not showing up, you’re missing out on potential opportunities." Timestamps: 1:10 - Why LinkedIn is Crucial for Personal Branding 1:40 - Crafting the Perfect Headline & Summary 3:40 - Showcasing Your Experience & Achievements 4:44 - The Power of Networking & Engaging on LinkedIn 5:51 - Creating Valuable Content to Establish Authority 6:51 - Getting Recommendations & Endorsements 8:02 - Final Thoughts & Next Steps 🔗 Follow Dillon @DillonKivo 🚀 Build your personal brand today: PersonalBranding.com
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Scaling Your Personal Brand: When and How to Expand
02/21/2025
Scaling Your Personal Brand: When and How to Expand
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives deep into the art of scaling your personal brand. You’ve built a strong foundation and grown your audience—now it’s time to take things to the next level. But scaling isn’t just about numbers; it’s about expanding thoughtfully and strategically while staying true to who you are. Dillon explores the key indicators that signal it's time to scale, the importance of authenticity in growth, and how to leverage networking and new channels for sustainable expansion. Whether you're an entrepreneur, thought leader, or content creator, this episode is packed with actionable insights to help you navigate your branding journey. Highlights: “Scaling isn’t just about a bigger audience—it’s about a deeper connection with the right audience.” “If you try to scale too aggressively, you risk losing the authenticity that made your brand successful in the first place.” “Your network is one of the most powerful assets when scaling your personal brand. Build relationships before you need them.” “Sustainable growth means balancing ambition with feasibility. Don’t sacrifice quality in the name of expansion.” Timestamps: 0:00 - The Importance of Scaling Your Personal Brand 0:29 - Signs That You’re Ready to Scale 2:12 - Scaling with Authenticity 3:44 - Leveraging Networking & Community 5:16 - Expanding Your Reach with New Channels Follow Dillon @DillonKivo
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The Power of Mentorship for Entrepreneurs
02/06/2025
The Power of Mentorship for Entrepreneurs
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon explores the essential role of mentorship in entrepreneurship. He delves into the various types of mentors, how to find the right fit, and the keys to nurturing a successful mentor-mentee relationship. Dillon also discusses the challenges that can arise and how to overcome them, as well as the importance of paying it forward by becoming a mentor yourself. Whether you're just starting your entrepreneurial journey or well into building your business, this episode is packed with valuable insights to help you accelerate your growth and achieve your goals. Highlights: "Mentorship gives you the access to insights that aren't in any other business book or online course that you can buy." "Mentors don't just share their successes. They're willing to talk about their failures too. And sometimes learning about what not to do can be just as impactful as learning what to do." "Mentorship isn't just a one time relationship where you meet for coffee one time, right? It can grow over time, where you're meeting once a month or whatever." "By supporting others, you keep the cycle going and help build a stronger entrepreneurial community." Timestamps: 0:00 - The Importance of Mentorship in Entrepreneurship 1:50 - Types of Mentors and Their Roles 3:07 - Finding the Right Mentor 3:53 - Nurturing the Mentor-Mentee Relationship 4:24 - Implementing Mentor's Advice 5:24 - Building a Mentor Community 6:09 - Challenges in Mentorship 7:07 - Conclusion Follow Dillon Launch your personal brand:
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Achieving Work-Life Balance for Entrepreneurs
01/28/2025
Achieving Work-Life Balance for Entrepreneurs
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the topic of finding balance between your personal life and professional hustle as a business owner. He shares practical tips and strategies to help you avoid burnout and stay energized, including setting boundaries, prioritizing what matters most, building a support network, and practicing self-care. Highlights: "Being a business owner is challenging enough without sacrificing your own health and well-being." "Designate work hours and stick to them as best as you can. This not only prevents burnout, but it also signals to your clients and team that you're serious about your time." "Being intentional about what you choose to focus on helps you avoid being pulled into 1000 directions." "Taking care of yourself is taking care of your business. When you feel physically and mentally well, you're able to show up as your best self." "The most important thing is that, in the long run, you're creating a life where both your personal happiness and professional goals can thrive." Timestamps: 00:00 - Introduction 00:31 - Why Work/Life Balance Is Important 01:00 - Setting Boundaries 02:56 - Being Clear about Your Goals 04:02 - Delegating Tasks to Focus Better 04:42 -Self-Care for Entrepreneurs 05:42 - The Impact of Technology 07:36 - Conclusion Follow Dillon Launch your personal brand:
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Networking for Success: Building Relationships That Matter
01/21/2025
Networking for Success: Building Relationships That Matter
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon shares powerful strategies for building a strong, meaningful network that can open doors and propel your personal and professional growth. He emphasizes the importance of authenticity, adding value to others, and nurturing relationships over the long-term. Highlights: "Networking should be about giving just as much as receiving." "A good first impression is made by being present, listening actively, and asking thoughtful questions." "Maintaining your network is just as important as building it." "Being intentional about your network can help you find new clients, look for collaborations, or even just valuable advice." "Networking isn't a one-time event. It never actually stops, and it shouldn't if you want to maintain a strong network." Timestamps: 00:00 - Introduction 01:12 - Understanding meaningful connections 02:30 - First impressions 04:31 - Nurturing connections 05:50 - Connecting people to one another 07:37 - Online networking opportunities 08:50 - The importance of consistency in networking 09:37 - Conclusion Follow Dillon Launch your personal brand:
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Overcoming Impostor Syndrome and Building Confidence
01/06/2025
Overcoming Impostor Syndrome and Building Confidence
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon explores the topic of impostor syndrome - that nagging feeling that your achievements aren't real or that you've somehow tricked people into thinking you're more capable than you are. He shares actionable tips for entrepreneurs to recognize, address, and overcome impostor syndrome, enabling personal and business growth. Highlights: "Impostor syndrome can hit hard, especially for entrepreneurs who are constantly pushing boundaries and stepping out of their comfort zones." "Each setback brings you one step closer to success by teaching you valuable lessons." "Impostor syndrome might never fully go away, but the more you practice these strategies, the wider that voice of self doubt becomes." "Remember imposture syndrome doesn't define your ability or worth. Keep reframing your thoughts, lean into your support network and celebrate each small win along the way." Timestamps: 0:00 - Understanding Impostor Syndrome 1:09 - Reframing Negative Thoughts with Realistic Self-Talk 2:17 - Keeping a Wins Journal 2:53 - Leaning into Community Support 3:45-Embracing Failing Forward 4:19 - Setting Realistic Goals and Celebrating Small Wins 5:15 - Using Visualization to Reinforce Confidence 5:53 - Redefining Success Personally 6:29 - Accepting That Impostor Syndrome Persists 7:19 - Final Thoughts and Encouragement Follow Dillon Launch your personal brand:
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The Psychology of Pricing
12/26/2024
The Psychology of Pricing
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the psychology of pricing and how to effectively put a value on your personal brand. He explores the fundamentals of pricing, the role of unique selling propositions, the impact of pricing on perception, and practical strategies like market research, value-based pricing, and tiered pricing structures. Highlights: "If you undervalue yourself or priced your service too low, it can give potential clients the impression that your services might not be high quality." "The point of market research is to get a sense of where you fit, not to undercut yourself." "Most people tend to choose the middle option because it feels like it's a safe bet." "The clients you truly want to attract are the ones who see the value in what you're offering." Timestamps: 0:00 - Understanding the Value of Your Personal Brand 1:11 - The Role of Unique Selling Proposition (USP) 2:06 - Psychology of Pricing and Perception 3:01 - Market Research and Value-Based Pricing 4:43 - Anchoring with Pricing Tiers 5:52 - Staying True to Your Value 6:40 - Final Thoughts Follow Dillon Launch your personal brand:
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Think Outside the Box: Guerrilla Marketing Explained
12/16/2024
Think Outside the Box: Guerrilla Marketing Explained
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today’s episode, we dive into guerrilla marketing—a creative and cost-effective way to grow your personal brand. I’ll share strategies to help you stand out, make meaningful connections, and reach a wider audience without spending big bucks. From pop-up networking events to leveraging local art, this episode is packed with ideas to elevate your brand. Let's jump in! Highlights: "Creativity, not budget, is the key to memorable branding." "A handwritten note can leave a lasting impression in the digital age." "Real engagement beats fancy ad campaigns any day." "Your brand grows when you step out of your comfort zone." Timestamps: 00:00 Welcome to the Podcast 00:25 What is Guerrilla Marketing? 01:15 Pop-Up Networking Events 02:30 Handwritten Notes 03:40 Leverage Local Art and Murals 04:40 Create Viral Social Challenges 05:50 Branded Leave-Behinds 06:40 Flash Mob-Style Online Engagement 07:30 Engage your audience with live Q&A sessions 08:30 Closing Thoughts on guerrilla marketing Follow Dillon Launch your personal brand:
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Mastering Emotional Intelligence for Personal Branding
12/10/2024
Mastering Emotional Intelligence for Personal Branding
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this insightful episode, Dillon explores the transformative role of emotional intelligence (EQ) in personal branding. He delves into the core principles of EQ, including self-awareness, empathy, emotion management, and social skills, and how leveraging these can amplify the impact and resonance of your personal brand. Dillon shares practical strategies and exercises to help you cultivate emotional intelligence and use it to build trust, foster connections, and inspire your audience. Highlights: "When you're emotionally intelligent, you become more approachable, more relatable and more trustworthy." "Empathy allows you to build connections with your audience, your peers, and your network. They are building blocks of a strong, enduring brand." "Responding with empathy and understanding can often turn a critic into a supporter, which is incredibly valuable." "People relate to realness, and they'll be inspired by a brand that isn't afraid to acknowledge its own journey." "Emotional intelligence can be a key to your success." Timestamps: 0:00 - Understanding Emotional Intelligence 1:42 - Cultivating Self-Awareness 3:08 - Developing Empathy 4:44 - Managing and Regulating Emotions 5:59 - Improving Social Skills 6:55 - Leveraging Emotional Intelligence for Conflict Resolution 8:13 - Using Emotional Intelligence to Lead and Inspire 9:04 - Conclusion Follow Dillon Launch your personal brand:
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Future-Proofing Your Personal Brand
12/06/2024
Future-Proofing Your Personal Brand
Welcome to a new episode of with Dillon Kivo! Today we’re diving into the art of pivoting your personal brand. With markets and technologies constantly evolving, it’s essential to stay adaptable while remaining true to your core values. In this episode, Dillon walks you through the seven key steps to successfully pivot your brand, from reflecting on your values to leveraging your network. You’ll explore how to align with market trends, build new skills, and keep your brand both relevant and resilient. Tune in for actionable insights to keep your brand thriving! Highlights: "Pivoting isn’t about becoming someone new; it’s about staying true while evolving." "Core values anchor your brand during any market shift." "Trust the process; small, intentional steps lead to big success." "Adapt or risk being left behind—change is constant." Timestamps: 00:00 Why pivoting your personal brand matters in shifting markets. 01:05 Staying aligned with your mission during changes. 02:15 Identifying trends and new opportunities. 03:40 Enhancing your expertise to stay competitive. 04:50 The importance of transparency during pivots. 06:10 Aligning your messaging with your new direction. 07:30 How networking supports your brand evolution. 08:45 Trusting the process for long-term success. 10:20 Dillon’s pivot announcement and lessons learned. 11:45 Key steps to successfully pivot without losing your brand identity. Follow Dillon Launch your personal brand:
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The Do’s and Don’ts of Personal Branding
11/26/2024
The Do’s and Don’ts of Personal Branding
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon breaks down the essential do’s and don’ts for building a strong, authentic personal brand online. Whether you’re just starting or looking to level up your digital presence, this episode offers valuable insights on creating a unique value proposition, engaging with your community, and networking with purpose. Tune in for actionable advice that will help you grow your brand authentically and effectively. Highlights: "Your personal brand is your digital handshake—it's the first impression that can open doors." "Don't copy someone else's brand. Personal branding only works if it's personal." "Engage with your community, not just your followers. Authentic connection drives loyalty." "Networking is not transactional. Build genuine relationships, and the opportunities will follow." Timestamps: 0:06 - Introduction: The Importance of Personal Branding 2:08 - Defining Your Unique Value Proposition (UVP) 3:12 - Avoid Imitating Others' Brands 4:20 - Consistently Sharing Valuable Content 6:31 - Engaging with Your Community 8:22 - Collaborating and Building Your Network 10:36 - Final Thoughts on Building a Personal Brand Follow Dillon Launch your personal brand:
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How to Leverage Media Features to Attract Bigger Opportunities
11/11/2024
How to Leverage Media Features to Attract Bigger Opportunities
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon reveals how to turn media features into bigger opportunities. If you’ve been featured in major publications or on media platforms, he shares essential tips for amplifying that exposure—posting strategically, building a digital portfolio, pitching for more opportunities, and fostering relationships with journalists. Join us to learn how to build credibility, expand your reach, and open new doors with every media feature! Highlights: "The first thing you need to do after being featured is to make sure that everybody knows about it." "Create a media features or as seen in section on your website where visitors can see the authority that you've built over time." "When you've got a media feature under your belt, you've got to leverage this...mention the feature and how it positions you as a thought leader in your industry." Timestamps: 0:56 - Share, Share, Share 02:17 - Add It to Your Digital Portfolio 03:18 - Use Media Features to Open Doors 04:09 - Build Relationships with Journalists and Editors 05:06 - Leverage Your Network 05:56 - Turn Media Exposure Into Testimonials Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/
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How to Multitask Like a Pro
11/04/2024
How to Multitask Like a Pro
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon shares practical tips on How to Multitask Like a Pro, perfect for busy professionals building their brands. From prioritizing tasks and time-blocking to using under-desk treadmills like the WalkingPad A1 Pro, Dillon reveals ways to balance productivity and health seamlessly. Tune in to learn strategies for organizing tasks, maximizing focus, and staying efficient without burning out. Join us for actionable advice on achieving more with your time, maintaining balance, and staying energized as you build your brand! Highlights: "It's not about multitasking for the sake of it, but about seamlessly integrating habits that improve both productivity and well-being." "The beauty of time blocking is that it forces you to be intentional with your time... making conscious decisions about how you want to spend your day." "Saying no doesn't make you less productive; it actually gives you the space to be more focused and in tune, and way more successful." Timestamps: 0:00 - Starting a Podcast: Introduction 0:47 - Why Multitasking Matters in Today’s World 3:30 - Prioritize What Actually Matters 4:20 - Use Time Blocking 5:32 - Group Similar Tasks Together 6:30 - Know When to Say No 7:20 - Don’t Forget to Recharge Start Your Fitness Journey with a WalkingPad! Get your own WalkingPad A1 Pro Foldable Treadmill and make walking workouts easy, fun, and space-saving! Use code "Dillon" for 30% off any WalkingPad product! 🔗 Grab your WalkingPad here Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/
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Maximizing Media Exposure for Personal Branding Success
10/31/2024
Maximizing Media Exposure for Personal Branding Success
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of media features and shares actionable steps to maximize their impact on your personal brand. From sharing your achievements strategically to building lasting relationships with journalists, Dylan explains how to leverage media coverage for career growth, visibility, and credibility. Learn how to transform each feature into new opportunities and effectively communicate your expertise in ways that resonate with your audience and network. Highlights: "Getting featured is just the beginning—leveraging it is where the real magic happens." "Think of media exposure as a trust-builder for potential clients and partners." "A feature is like a Lamborghini in your garage—let everyone know about it!" "Build relationships with journalists; they can be your gateway to future opportunities." Timestamps: 00:00 - Welcome & Episode Overview 00:35 - Making Your Media Moments Count 01:30 - Building Trust with Your Audience 03:00 - Networking and New Opportunities 04:40 - Transforming Mentions into Testimonials 06:30 - Final Thoughts & Staying Connected Follow Dillon Launch your personal brand:
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Everything You Need to Know about Creating Your First Podcast
10/01/2024
Everything You Need to Know about Creating Your First Podcast
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon steps away from his book to dive into the world of podcasting, sharing his early experiences and the incredible impact it has had on his reach and message. If you're considering starting your own podcast or looking to boost your personal brand, this episode is packed with practical tips on setting up, recording, and promoting your podcast across various platforms. Join us as Dillon explains how to establish yourself as an authority in your niche and connect with a broader audience through consistent and engaging podcast content. Highlights: "Once you've built up your brand and credibility a bit, starting a podcast can be surprisingly simple to take your brand to the next level." "Podcasting is worth your time and mine... with about 100 million people in the US now listening to podcasts instead of radio." "Set aside some time to set up your recording space and write out some ideas for your episodes in advance." "Don't just put your podcast out there without any promotion; let your followers and peers know where they can listen to it." Timestamps: 0:00 - Starting a Podcast: Introduction 1:09 - The Benefits of Podcasting 2:37 - Getting Started with Podcasting 3:46 - Setting Up the Recording Equipment 4:31 - Promoting the Podcast 5:54 - Final Thoughts and Encouragement Follow Dillon Launch your personal brand:
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Media Secrets to get you from Pitch to Published
09/23/2024
Media Secrets to get you from Pitch to Published
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, we dive into the art of getting published in the news organically. If you've ever dreamed of seeing your name in the headlines without spending a dime on press releases, this episode is tailor-made for you. We'll explore how to craft a compelling story, build effective media relationships, and strategically pitch your story to catch a journalist's eye. Tune in to turn your personal brand into news worth noticing! Highlights: "Think about what makes your story stand out. Maybe it's a personal achievement or a unique perspective on a current event." "Start by identifying journalists who cover topics related to your industry. Follow them, engage with their content, and understand what kind of stories they're interested in." "Create a pitch that's extremely clear, concise, and compelling." "Timing is everything in the news world. Tie your story to a current event or trend to catch the eye of a journalist." Timestamps: 0:00 - Introduction 0:25 - Getting Published Organically 1:15 - Building Media Relationships 2:30 - Effective Pitching and Timing 3:47 - Amplifying and Seizing Opportunities 4:43 - Final Thoughts Follow Dillon Launch your personal brand:
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How to Grow Your Social Media Accounts in 30 Days
09/16/2024
How to Grow Your Social Media Accounts in 30 Days
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this exciting episode, you’ll learn how to significantly boost your social media presence in just 30 days. Whether you're aiming to increase followers, engagement, or drive traffic to your website, this episode breaks down the complex world of social media into manageable steps. From defining clear goals and optimizing your profile to engaging with your audience and strategic promotion, get ready to transform your social media approach and see impressive results. Highlights: "Social media can sometimes feel like a vast, mysterious universe, but today we're going to make it a lot more manageable." "Your social media profile is like your digital business card." "Authenticity is what draws people in and keeps them engaged." "It's all about being strategic, consistent, and authentic." Timestamps: 0:00 - Introduction 0:28 - Defining Goals and Audience 1:14 - Optimizing Social Media Profiles 1:50 - Creating a Content Calendar 2:28 - Engaging Actively 2:48 - Collaborating and Networking 3:29 - Analyzing and Adjusting 3:46 - Promoting Strategically 4:53 - Conclusion Follow Dillon Launch your personal brand:
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Maintaining Authority: The Key to Long-Lasting Influence
09/09/2024
Maintaining Authority: The Key to Long-Lasting Influence
Welcome to with Dillon Kivo! In today's episode Dillon Kivo shares key strategies from The Authority Playbook on how to not only build but maintain your authority. With a focus on routines, networking, and self-discipline, Dylan shares tips and tools to stay relevant and impactful in your field. Whether you're already a leader or aspiring to become one, these practical tips will help you create a sustainable career and legacy. Highlights: “It’s what you practice in private that you will be rewarded for in public.” "Your network is part of your legacy, and it can be your best source of support." “Don’t lose sight of the bigger picture; you're on your own time, nobody else's.” Timestamps: 00:00 - Introduction and Overview 01:10 - The Importance of Routine 02:25 - Networking for Long-Term Success 03:35 - Assets of Authority 04:45 - Being a Problem Solver 05:55 - Self-Care to Avoid Burnout 07:05 - Continuous Goal Setting 7:48 - Learning from Successful Figures 09:05 Final Thoughts Follow Dillon Launch your personal brand:
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Monetize Your Authority
09/04/2024
Monetize Your Authority
Welcome to PersonalBranding.com with Dillon Kivo! In today's episode, we're exploring how to effectively monetize your authority. Whether you're an entrepreneur, consultant, or creative professional, understanding the power of authority can open doors to high-profile clients, investment opportunities, and a network that works for you. This episode is packed with actionable tips and personal stories that will inspire you to leverage your credibility and start making an impact. Highlights: "When you become an authority in your niche, it opens up so many different opportunities." "Know the value of your work, and don't settle for returns that are drastically less than what you deserve." "Being an authority gives you the credibility to back up your advice." Timestamps: 00:00 - Introduction by Dillion Kivo 00:11 - Monetizing Your Authority 01:30 - The Power of Social Proof 02:45 - Monetizing Through Consulting 03:30 - The Value of Free Work 04:15 - High-Priced Projects & Social Networks 05:00 - Investing Opportunities via Authority 06:00 - The Importance of Mutually Beneficial Connections. 06:41 - Closing Remarks Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/
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The Power of Service and Selflessness in Creating Lasting Authority
08/26/2024
The Power of Service and Selflessness in Creating Lasting Authority
Welcome to PersonalBranding.com with Dillon Kivo! In today's episode, we learn how maintaining authority is not just about gaining it, but also about nurturing your network through selfless service and creating a positive impact. We'll explore the essential role of empathy and introspection in sustaining your client base and discuss why treating your clients well is not just good for business, but crucial for building a legacy. Highlights: "Authority is hard to gain, but extremely easy to lose." "Being seen as a positive figure by lifting other people up in your field or niche is really, really important." "I've never seen a successful authority figure get to their position without paying it forward." "A selfless authority doesn't flaunt their success or lord it over others who aren't as far along yet." Timestamps: 0:00 - Intro 0:32 - Maintaining Skills and Authority 1:31 - The Impact of Giving Back: Tony Robbins Example 2:30 - Mentoring and Supporting Peers 4:09 - Prioritizing Customer Service Over Profits 4:45 - Business Driven by Selflessness and Service 6:44 - Standing Up Against Injustices in Your Niche 7:47 - Outro Follow Dillon Launch your personal brand:
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Tips from The Authority Playbook: How to Build Your Reputation
08/19/2024
Tips from The Authority Playbook: How to Build Your Reputation
Welcome back to PersonalBranding.com with Dillon Kivo! Today, we tackle the best way to build authority using Dillon’s Authority Playbook. In this episode, we explore the key strategies outlined in Chapter 8 of The Authority Playbook. Discover how to identify your niche, build strong relationships, and create content that positions you as an industry leader. Get ready to take your personal brand to the next level! Highlights: "Instead of being a jack-of-all-trades and a master of none, focus on one niche." "The key to becoming an authority is to fill a void that is waiting to be filled." "Consumers can tell when influencers and experts are being dishonest. All of your content needs to be honest and reliable." "Building strong relationships is more important than amassing a huge following on social media." Timestamps: 00:00 Intro 01:10 - Finding Your Niche and Filling the Void 02:17 - Building Relationships and Increasing Visibility 04:04 - Staying Informed and Engaged 05:28 - Collaboration as a Way to Build Credibility 07:22 - Prioritizing Relationships and Being Accessible 09:30 - Outro Follow Dillon Launch your personal brand:
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Outpacing the Competition: How to Become an Industry Authority
08/12/2024
Outpacing the Competition: How to Become an Industry Authority
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today's episode, we dive deep into the world of influencers and experts, exploring why simply being one or the other might not be enough to sustain long-term success. Dillon breaks down how combining these roles can lead to true authority, allowing you to outpace the competition and build a legacy that lasts. He also shares insights from his book, The Authority Playbook, and provides actionable steps to help you transition from being just another expert or influencer to becoming a recognized authority in your field. Highlights: "Both expert and influencer roles require immense effort just to stay afloat, but combining them leads to lasting authority." "The problem with relying solely on expertise is that you often have to prove your credibility repeatedly." "Influence alone isn't enough; you need a specialty to transform that influence into sustainable success." "The intersection of expertise and influence is where true authority is born." Timestamps: 00:00 Introduction 00:35 Expert vs. Influencer: The Drawbacks of Each Role 01:50 Competition Dilemma: Why Expertise Alone Isn’t Enough 03:15 Influence Pitfalls: The Risky Nature of Relying on Influence 04:00 Diversifying Income: How Authorities Stay Ahead 05:45 The Power of Authority: Combining Skills and Social Proof 06:22 Steps to Authority: Actionable Tips for Transitioning 09:00 Final Thoughts Follow Dillon Launch your personal brand:
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The 5 Key Elements for Building Authority
08/08/2024
The 5 Key Elements for Building Authority
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the concept of expertise—an essential part of building your authority. This episode, aligning with chapter six of Dillon's book "The Authority Playbook," explores what defines an expert and how mastery, consistency, social proof, skill, and experience contribute to establishing authority in your niche. Whether you're a seasoned professional or just starting out, understanding these elements can significantly enhance your credibility and impact in your field. Highlights: "Integrity and ethics aside, today’s job market has reviews and almost instant feedback on your performance; you need to be skilled to be trusted." "If you provide an inconsistent product, you won't be taken seriously. Expertise isn't achieved with random sprints of energy." "Direct responses to reviews show people that you care about your brand enough to engage and fix the issues that your customers have faced." "True expertise doesn't come with time alone. The time you spend mastering your niche has to be productive." Timestamps: 00:00 - Introduction 01:06 - Defining Experts 02:34 - The True Path to Mastery 03:36 - The Power of Consistency 05:18 - How Skills Differentiate Experts 07:30 - Outro Follow Dillon Launch your personal brand:
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How to Amass Influence and Cultivate Authority
07/30/2024
How to Amass Influence and Cultivate Authority
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon delves into the elements of influence, breaking down the key components: reciprocity, consistency, social proof, and personal branding. He explains how each element contributes to building authority and influence, sharing personal anecdotes and practical advice for boosting your reputation and making a lasting impact. Whether you're new to the podcast or a seasoned listener, this episode offers valuable insights to help you grow your network, enhance your marketability, and ultimately, achieve your personal and professional goals. Highlights: "Influence is made up of four elements: reciprocity, consistency, social proof, and personal brand." "Consistency is king. Your actions and words need to remain consistent for your audience to grow." "Social proof builds credibility and can make the sales of an item soar." "Reciprocity creates a strong feeling that can develop into brand loyalty for life." Timestamps: 00:00 - Introduction to the Episode 01:15 - Overview of the Elements of Influence 03:00 - Importance of Reciprocity 05:30 - The Power of Consistency 08:00 - Understanding Social Proof 10:30 - Building a Personal Brand 12:45 - Real-World Examples of Influence 14:00 - Avoiding Negative Social Proof 15:00 - Recap of Key Points 15:45 - Closing Remarks and Social Media Handles Follow Dillon Launch your personal brand:
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Influencers, Experts & Everything in Between
07/24/2024
Influencers, Experts & Everything in Between
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today’s episode, we dive into the differences between influencers and experts, and how combining both can skyrocket your authority. We’ll Discover how influencers harness social proof to generate buzz and more income, and how experts leverage knowledge to offer invaluable services. This episode offers actionable insights on blending influence and expertise to maximize your impact and success. Tune in to achieve the ULTIMATE authority in your field! Highlights: "Real authority comes from combining influence and expertise." "To achieve ultimate authority, you need to develop the skills you're weaker in right now." "Influencers generate buzz, experts offer value, but the true power lies in mastering both." Timestamps: 00:00 - Introduction 00:40 - What makes someone an influencer? 02:30 - The Life of an Influencer 04:10 - Influencers Beyond Social Media 05:20 - The Characteristics of Experts 06:50 - Experts Challenges 08:00 - The Blend of Influence and Expertise 09:15 - Gary Vee's Journey 11:20 - Practical Steps to Build Authority 12:30 - Summary & Preview Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/
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The Authority Mindset Blueprint Your Business Needs
07/16/2024
The Authority Mindset Blueprint Your Business Needs
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today’s episode, we delve deep into the concept of the "authority mindset." Dillon discusses how overcoming mental barriers and limiting beliefs is essential for gaining authority in any field. By addressing common mental obstacles like fear and indecisiveness, he provides actionable advice on how to transform your thought patterns and embrace a mindset conducive to success. Highlights: "Mindset can be the difference between who becomes an authority and who doesn’t." "Limiting beliefs don’t care who you are; grade schoolers have them and so do CEOs." "Negative mindsets are fixable; you just need to figure out which ones need fixing first." "Trust the process. Practice your ability to make effective decisions and tune out the self-doubt." Timestamps: 00:05 - Introduction 02:16 - Exploring the Impact of Limiting Beliefs on Success 05:06 - Techniques for Identifying and Overcoming Fear 07:30 - Importance of Decisiveness in Achieving Goals 10:24 - Integrating Passion and Knowledge in Your Career 12:00 - Real-life Challenges and Solutions in Business Scaling 13:30 - Summary and Preview Follow Dillon Launch your personal brand:
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Becoming THE Top Expert in Your Field: The Formula for Authority
07/01/2024
Becoming THE Top Expert in Your Field: The Formula for Authority
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, we dive into the concept of authority—what it means, why it's essential, and how you can become the top authority in your niche. We’ll discuss the key elements of authority, share insights from his book "The Authority Playbook," and explain why your reputation is crucial for your career and business success. Stay tuned to learn how to boost your personal brand and make a lasting impact. Highlights: "Authority = consistency + social proof + skill + knowledge +experience." "Being seen as a leader will not only boost your reputation, but it will also bring you opportunities and revenue like never before." "You cannot fake it until you make it; authenticity is key." "The best time to become an authority was yesterday. The second best time is today." Timestamps: 00:00 - Introduction 01:00 - Defining authority and its importance in personal branding 03:30 - Overview of "The Authority Playbook" 06:00 - The formula for authority 08:00 - Why authenticity matters in building authority 10:00 - Examples of authority figures in various industries 12:00 - The importance of leadership in establishing authority 14:00 - How becoming an authority can open new doors 16:00 - The role of mindset in becoming an authority 18:00 - Conclusion and preview of the next episode Follow Dillon Launch your personal brand:
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Building a Brand from the Ground Up: My Story
06/24/2024
Building a Brand from the Ground Up: My Story
Welcome to a new episode of PersonalBranding.com with Dillon Kivo. In today's episode, I’ll share my story of how I transitioned from selling candy in junior high to founding a multimillion-dollar PR agency. You'll hear about my early entrepreneurial endeavors, my passion for hockey, the pivotal moments that shaped my career, and the lessons I've learned along the way. From working at McDonald's to launching a successful PR firm, this episode is filled with insights on perseverance, creativity, and the importance of personal branding. Highlights: "Entrepreneurship was a fire inside me that never went out." "From flipping burgers to building brands, every step was a lesson in perseverance." "The best opportunities often come when you take a leap of faith without a plan B." "Personal branding is the key to forging strong relationships and unlocking new opportunities." Timestamps: 00:00 - Introduction and Early Entrepreneurship 02:15 - The Candy Business in Junior High 04:39 - Lessons from Working at McDonald's 06:50 - Transition from Hockey to Business 09:30 - Starting a Nonprofit Clothing Company 11:45 - Discovering Online Business Opportunities 13:20 - Mentorship and Moving to Nashville 15:00 - Founding and Scaling Mention Worth 17:05 - Writing and Impacting Through Kibo Daily Magazine 18:25 - Reflections and Advice on Personal Branding Follow Dillon Launch your personal brand:
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