Using Analytics to Measure Your Brand’s Performance
PersonalBranding.com With Dillon Kivo
Release Date: 04/28/2025
The Quiet Wins No One Talks About ✨ EP 36
PersonalBranding.com With Dillon Kivo
In this episode of the PersonalBranding.com Podcast, Dillon takes a different approach, stepping away from tactics, metrics, and growth advice to reflect on what the past year actually felt like. It’s a quieter conversation about progress that doesn’t show up on paper, the tension between effort and visible results, and why not every meaningful season can be measured by numbers alone. Follow Dillon @DillonKivo Launch your personal brand: PersonalBranding.com
info_outline
Using Social Proof to Strengthen Your Personal Brand
PersonalBranding.com With Dillon Kivo
Welcome to PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the real engine behind fast–growing credibility: social proof. This episode focuses on why people trust what other people trust — and how testimonials, case studies, collaborations, reviews, recognition, and community shape the strength of your personal brand. Dillon breaks down how he uses social proof in his own business and why these signals matter more today than ever. Professional. Actionable. Transformative. This is a masterclass in building trust the right way. Highlights: "People trust what...
info_outline
Building Confidence in Your Brand’s Voice
PersonalBranding.com With Dillon Kivo
Welcome to PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the essential topic of building confidence in your brand’s voice. This episode focuses on why most people don’t actually have a brand voice problem—they have a confidence problem. Dillon breaks down the truth about consistency, authenticity, and clarity, and how putting in the reps is the real shortcut to building a voice your audience trusts. Highlights: "Your brand voice isn’t hiding inside a design choice—it’s hiding behind a lack of confidence." "Every impression is either building trust or creating...
info_outline
How to Set SMART Goals for Your Personal Brand
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into How to Set SMART Goals for Your Personal Brand. This episode focuses on turning vague dreams like “I want to grow” into clear, measurable, and achievable steps that actually move your brand forward. You’ll learn how to avoid unrealistic expectations, stay relevant to your brand vision, and keep yourself accountable with time-bound targets. Dillon also shares practical examples you can use right away, from growing your email list to improving consistency on social media. This episode is designed...
info_outline
The Rise of Video Content: Building Your Brand on YouTube
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the power of YouTube for personal branding. This episode focuses on why YouTube is one of the most effective platforms to grow your influence, build authority, and create long-lasting trust with your audience. Whether you’re starting from scratch or ready to level up your video strategy, you’ll learn how to deliver real value, build stronger audience connections, and create content that works for you long after you hit upload. Highlights “YouTube isn’t just a social...
info_outline
Social Media Algorithms: How to Navigate Them for Growth
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon unpacks Social Media Algorithms: How to Navigate Them for Growth. This episode focuses on breaking down what algorithms really are, how they decide who gets seen, and the exact steps you can take to get them working for your brand instead of against it. Highlights “An algorithm is just a set of rules. Learn the rules, and you can start playing to win.” “Every post either pulls people deeper into your orbit… or teaches the algorithm to bury you.” “Engagement is the currency of social platforms. Don’t...
info_outline
The Ethics of Personal Branding: What to Avoid
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In Episode 30, Dillon explores The Ethics of Personal Branding: What to Avoid. This isn’t a lecture on do’s and don’ts—it’s a practical guide to building a brand that attracts loyalty, withstands scrutiny, and lasts. Instead of hype or manipulation, Dillon shows you how to anchor your reputation in proof, authenticity, and long-term trust. If you’ve ever wondered how to make your brand compelling without relying on clickbait or empty promises, this episode is your blueprint. Dillon exposes the ethical mistakes...
info_outline
Using Analytics to Measure Your Brand’s Performance
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the importance of using analytics to measure your brand’s performance. This episode focuses on how leveraging the right data can provide you with key insights into how your brand is performing, what’s working, and where adjustments are needed. Whether you're building your brand or optimizing an existing one, this episode will show you how to use analytics to make smarter decisions and grow your influence. Highlights: "Think of analytics as your brand’s report card—they show you exactly how well...
info_outline
The Importance of Consistency Across Digital Platforms
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of consistency across your digital platforms. He breaks down why maintaining a unified brand message across LinkedIn, Instagram, websites, and other online spaces is essential for building trust and recognition. Dillon also shares expert tips on aligning your visuals, voice, and engagement strategy to create a cohesive personal brand. Whether you're an entrepreneur, professional, or influencer, this episode is packed with actionable insights to help you stand out and make a lasting...
info_outline
Optimizing Your LinkedIn Profile for Branding
PersonalBranding.com With Dillon Kivo
Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of LinkedIn for personal branding. He breaks down the key elements of an optimized LinkedIn profile, from crafting a compelling headline and summary to building a strong network and engaging with valuable content. Dillon also shares expert tips on positioning yourself as an industry leader and using LinkedIn to create opportunities. Whether you're an entrepreneur, professional, or influencer, this episode is packed with actionable insights to help you stand out and build a personal...
info_outlineWelcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the importance of using analytics to measure your brand’s performance. This episode focuses on how leveraging the right data can provide you with key insights into how your brand is performing, what’s working, and where adjustments are needed. Whether you're building your brand or optimizing an existing one, this episode will show you how to use analytics to make smarter decisions and grow your influence.
Highlights:
"Think of analytics as your brand’s report card—they show you exactly how well you’re doing and where there’s room for improvement."
"Without data, you’re navigating blindly. Analytics remove the guesswork and help you focus your efforts on what really works."
"Engagement, reach, conversion rates—these are the metrics that matter when it comes to tracking your brand’s success."
"Using A/B testing and audience feedback, you can refine your content strategy and optimize for better results."
Timestamps:
00:00 - Introduction
00:58 - Why Analytics Matter
02:05 - Key Metrics to Focus On
02:23 - Using Data to Improve Content Strategy
05:16 - A/B Testing and Adjusting Your Approach
05:27 - Tracking Long-Term Trends
06:28 - Building Community Through Analytics
08:10 - Outro
Follow Dillon @DillonKivo
Launch your personal brand: Personalbranding.com/