loader from loading.io

275. Reducing Agency Client Churn, with Jason Kramer

The Innovative Agency

Release Date: 11/27/2024

294. Smarter Video for Modern Agencies, with Patrick Taggart show art 294. Smarter Video for Modern Agencies, with Patrick Taggart

The Innovative Agency

Today The Innovative Agency Podcast welcomes Patrick Taggart, Chief Creative Officer of SkyBlue Creative, for a candid conversation about the power and challenges of video in modern brand storytelling.  As agencies face questions about authenticity, AI, and the pressure to “go big” with video content, Patrick explores his approach to unscripted, conversational video that brings out the genuine stories behind brands.  He shares how agency leaders can confidently guide clients through the video creation process, avoid common pitfalls, and utilize video as a tool for both growth and...

info_outline 293. The Niche Blueprint, with Erik Olson show art 293. The Niche Blueprint, with Erik Olson

The Innovative Agency

In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with serial entrepreneur Erik Olson, CEO of several thriving digital marketing agencies. Erik pulls back the curtain on his journey from running a single agency to building a powerful network under a holding company model. Erik shares the bold choices behind specialization versus diversification, and how each path impacts growth, scalability, and long-term sustainability for agencies. His entrepreneurial insights offer both a blueprint and a forecast for agency leaders eager to explore new frontiers. What you will learn...

info_outline 292. The AI Advantage, with Mike Todasco show art 292. The AI Advantage, with Mike Todasco

The Innovative Agency

On this episode of The Innovative Agency Podcast, Sharon Toerek explores the game-changing impact of AI in marketing agencies with guest Mike Todasco—former VP of Innovation at PayPal and now a professor at San Diego State University.  This episode tackles the big questions: How can AI elevate agency-client relationships? Where do the biggest opportunities (and risks) lie?  Mike shares how to cut through the hype to uncover practical, real-world strategies agencies can use to stay ahead, adapt, and harness AI for greater innovation and profitability. What you will learn in this...

info_outline 291. Buyer Psychology Meets AI, with Rai Cornell show art 291. Buyer Psychology Meets AI, with Rai Cornell

The Innovative Agency

On this episode of The Innovative Agency Podcast, Sharon Toerek explores the fascinating intersection of buyer psychology and AI-driven marketing with Rai Cornell, Founder of Cornell Content Marketing.  With a background in psychology, Rai brings a unique perspective on how human behavior shapes effective content strategies. She unpacks the role of human insight in modern marketing, revealing how agencies can seamlessly blend AI technology with traditional, human-led approaches to build trust, create deeper connections, and craft high-impact marketing funnels. What you will learn in this...

info_outline 290. AI: Opportunity vs. Risk, with Adam Nathan show art 290. AI: Opportunity vs. Risk, with Adam Nathan

The Innovative Agency

In this episode of The Innovative Agency Podcast, Adam Nathan of Blaze AI joins Sharon Toerek  to discuss the integration of AI into agencies, exploring both the opportunities it presents and the fears it evokes.  Adam shares insights into how agencies can leverage AI to enhance their operations and outlines strategies for agency leaders to position themselves for future success. Discover how forward-thinking agencies are using AI to not only maintain but also enhance their value to clients. What you will learn in this episode:  How agencies can leverage AI tools like to...

info_outline 289. Turn Niche into Revenue, with Tom Conlon show art 289. Turn Niche into Revenue, with Tom Conlon

The Innovative Agency

In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Tom Conlon, Founder of North Street, a branding-focused agency based in New York. Tom made a bold strategic move, doubling down on a niche, and that led to the launch of his new venture, Circulent. He was able to harness his team’s existing skills to turn specific expertise into a standalone revenue stream. Tom provides insights on how  to innovate within your agency to create new revenue streams while maintaining the vitality of your core business. This conversation explores the power of niching down and...

info_outline 288. CEO Essentials, with Brad Farris show art 288. CEO Essentials, with Brad Farris

The Innovative Agency

Sharon Toerek sits down with Brad Farris, Principal of Anchor Advisors, for a powerful conversation on The Innovative Agency Podcast. This episode tackles a critical yet often overlooked question: What is the real role of a CEO in an agency?  Brad breaks down the key responsibilities that separate working in the business from working on it—and why that distinction is vital for growth and innovation. Packed with practical strategies, this discussion is a must-listen for agency leaders ready to elevate their leadership and scale with intention. What you will learn in this episode:  ...

info_outline 287. Video's Transformative Role in Agencies, with Hope Horner show art 287. Video's Transformative Role in Agencies, with Hope Horner

The Innovative Agency

Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifying missed opportunities for brands, and the rise of user-generated content. Hope also provides insights into collaborating successfully with video production firms while navigating the complexities of the digital landscape. Listen in to discover...

info_outline 286. User-Generated Content Trends, with Leah Messina show art 286. User-Generated Content Trends, with Leah Messina

The Innovative Agency

Today on the Innovative Agency Podcast, Sharon Toerek is joined by Leah Messina, Founder of Sinuate Media. Leah delves into the dynamic world of user-generated content, shedding light on its evolution from traditional influencer strategies to fostering authentic connections with consumers.  As agencies grapple with trust and authenticity challenges in today's digital marketplace, Leah provides actionable insights on how to harness the power of genuine consumer interaction and innovate agency practices.  Whether it's understanding the intricacies of community management or navigating...

info_outline 285. Podcast Marketing Secrets, with Tom Schwab show art 285. Podcast Marketing Secrets, with Tom Schwab

The Innovative Agency

In this episode of The Innovative Agency, Sharon Toerek sits down with Tom Schwab, CEO and Founder of Interview Valet, to explore the dynamic world of podcasting as a tool for agency growth. They delve into the benefits and pitfalls of hosting your own podcast, and the powerful impact of being a guest on other shows through structured interview marketing. Tom shares insights on how to effectively use podcast guest appearances to reach the right audience and generate impactful results, while also highlighting how to leverage this content for maximum brand exposure and client acquisition. What...

info_outline
 
More Episodes

In this episode of The Innovative Agency Podcast, host Sharon Toerek sits down with Jason Kramer, founder of Cultivize, to discuss strategies for reducing client churn in marketing agencies. Jason shares his expertise on how agencies can enhance client retention by improving performance conversations, understanding clients' CRM systems, and building trust through open communication. Tune in to discover how to foster long-term client relationships to minimize churn in a competitive landscape.

 

What you will learn in this episode: 

 

  • The importance of understanding clients’ sales processes and CRM systems to align lead generation and conversion.

  • Key questions agencies should ask clients during the discovery phase to ensure alignment.

  • Strategies for fostering collaboration between marketing and sales teams to improve client satisfaction.

  • How nurturing leads over longer sales cycles can build trust and position the agency as an expert.

  • The value of strategic partnerships for filling gaps in expertise and improving service offerings.

  • Tips for confidently discussing performance metrics with clients to build trust and clarity.

  • How to create additional revenue streams through retainer models and revenue-sharing agreements.

 

Bio

 

Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.

 

Resources: