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279. The Rise of Experiential Marketing, with Lydia Martinez

The Innovative Agency

Release Date: 01/08/2025

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The Innovative Agency

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Today on the Innovative Agency Podcast Sharon Toerek welcomes Lydia Martinez, CEO and Founder of Elle Marketing and Events. Lydia delves into the transformative shifts in event planning and marketing brought about by the pandemic, sharing how her team pivoted from in-person to digital events and the lasting effects on attendee preferences. 

 Listen as Lydia offers invaluable insights on leveraging experiential marketing to enhance client relationships and extend the life of your events beyond their actual occurrence.


What you will learn in this episode: 

 

  • The growing trend of blending digital and in-person options to meet diverse attendee preferences.

  • The critical traits to look for when hiring for experiential marketing roles.

  • Lydia’s personal insights on maintaining flexibility and resilience in event planning.

  • Strategies for extending the life and value of your event through digital content.

  • How to adapt old marketing strategies to leverage new social platforms and communication methods effectively.

Bio

Lydia Martinez is the Founder and CEO of Elle Marketing and Events. An entrepreneur at heart, Lydia started her first business at 8 years old, selling tree-climbing lessons to neighborhood kids. After tackling over 11 years in strategic marketing, branding, social media, and event planning for powerhouse retailers Barnes & Noble and Whole Foods Market, Lydia decided it was time to get back to her entrepreneurial roots.

 Lydia launched what was to become Elle Marketing 2009 purely as a consulting business on the side. In 2015 she left her corporate career to become a full-time entrepreneur. Since 2015, Elle Marketing has grown into a full-service creative marketing agency with a team of 30.

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