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302. How to Optimize Your Digital Marketing, with Saul Marquez

The Innovative Agency

Release Date: 06/18/2025

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The Innovative Agency

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This episode of The Innovative Agency Podcast welcomes Saul Marquez, Founder and CEO of Outcomes Rocket, an expert in digital marketing for the healthcare sector. Saul dives into the core challenges agencies face in proving the effectiveness of digital campaigns and building lasting client trust, especially when expectations and reality don’t always match up. 

Saul breaks down the critical framework of assessing client digital maturity, dominating a niche, and establishing measurable KPIs. Listen in for actionable strategies on how to have tough client conversations and position your agency for resilience in an AI-driven future.

What you will learn in this episode: 

  • Why assessing a client’s digital marketing maturity is the first essential step before launching any campaign

  • How to navigate tough conversations when client expectations don’t match their true marketing readiness

  • Aligning on KPIs and timelines before tactics

  • A proven, three-part framework for planning, optimizing, and measuring digital campaigns in the rapidly evolving landscape

  • The real value of niching your agency’s services

  • How emerging AI and agentic technologies are rewiring the future of agency operations and client expectations

  • Why strong processes, documentation, and trust-building conversations are more critical than ever for agencies aiming to deliver results

Bio

Saul Marquez is a prominent figure in healthcare and marketing, serving as the Founder and CEO of Outcomes Rocket, a global marketing agency that helps healthcare organizations grow their impact and accelerate growth. With over twenty years of experience in sales and marketing within the healthcare sector, Saul's journey began in sales and leadership roles at major players like Stryker, NuVasive, and Medtronic.

Recognizing significant gaps that companies were faced with in strategy, marketing, and commercialization during his career, Saul established Outcomes Rocket to address these challenges head-on. The agency focuses on helping healthcare brands and businesses scale and thrive in the digital age.

Resources: