How to Turn YouTube Into a Lead Gen Machine for Your Real Estate Business w/ Scott Steele
Release Date: 01/21/2025
Super Sales Strategies: How Top Agents Sell Without the Grind w/ Steve Shull and Larry Kendall
Signature Buzz
Most agents think selling more homes means talking more, doing more, and convincing harder. They fill their days with cold calls, lead gen, and presentations, hoping that somewhere in the noise, they'll find the next deal. But what if success in real estate isn’t about how many people you talk to, but how you talk to them? What if the key to consistent closings isn’t force but flow? In this special Sales Round-Up edition of Signature Buzz, we’re bringing you the most powerful insights from two of the industry’s most respected coaches, Larry Kendall, creator of Ninja Selling, and Steve...
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Coached vs. Uncoached: What Separates Top Agents From Everyone Else w/ Ron Cronin
Signature Buzz
If you're in real estate, you already have a coach, whether you realize it or not. It’s either a professional who holds you accountable and helps you grow, or you’re coaching yourself. Your income and production reflect who’s really calling the plays. We’re in a market that’s not forgiving to agents without systems, standards, or support. Burnout is high, emotions are running the show, and many agents are hallucinating, reacting to fear and headlines instead of data and strategy. That’s why coaching isn’t just a nice-to-have right now. It’s the single most important...
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Mid-Year Mindset Reset: How to Finish the Year Strong (Even If You’re Behind)
Signature Buzz
It’s July, school’s out, the market’s tight, the heat’s brutal, and the motivation is slipping. This is the time of the year when a lot of agents start to burn out or back off. How do you keep going when the momentum from earlier in the year drops? Midyear isn’t just a milestone; it can also be a reset, if you let it. You can let summer distractions derail your goals, which will tank your results for the rest of the year. Or you can use this time to refocus, cut the dead weight, and double down on what’s working so you can finish strong. How do we tighten up our...
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Creative Financing Unlocked: How to Get Homes Sold Without Traditional Loans
Signature Buzz
The market’s slow, interest rates are up, and buyers are backing off. For some agents, this means no transactions, but for savvy agents, this isn’t a problem, it’s an opening. Traditional financing isn’t the only way to get a deal done. And in today’s market, it might not even be the best. Creative financing, like seller carrybacks, AITDs, and assumable loans isn’t just for desperate deals or distressed assets. It’s a strategy smart agents and investors are using to create leverage, build portfolios, and close deals others can’t. It’s how you turn a...
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What’s Really Happening in Today’s Market (It’s Not As Bad As You Think) w/ Shelly Panzarella
Signature Buzz
The news keeps telling us the real estate is crashing - terrible rates, no inventory, and no buyers in sight. But, on the ground, the market is different from what’s in the headlines. Sales are still happening, and agents are still making money. In fact, 61% of listings in the Las Vegas market are going under contract in 30 days or less. The market isn’t crashing, it’s correcting, it’s not losing momentum, it’s just leveling. We’re returning to a more balanced market where buyers and sellers can both win. The problem is, most agents don’t know how to operate in that kind of...
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More Than Just Paperwork: The True Value of Title w/ Ryan Pulliam
Signature Buzz
Most agents think title is just another box to check off on the transaction checklist. Or just another vendor involved in the process of buying a home. But title is a lot more than that. It’s the line of defense between your client and disaster in the case of boundary disputes, fraudulent sellers, and liens from a decade ago. It eliminates a lot of the stress of buying and selling a home. On top of that, it’s a major partnership that could bring in more business (if you know how to work with them). In today’s market,...
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The Instagram Strategy That Will Actually Get You Listings w/ Cory Ravize and Chelsey Kade
Signature Buzz
Instagram isn’t just a place to post photos and build our brands. With the right strategy, it can be one of the best sources of leads and listings. In today’s market, your social media presence is highly valuable. It’s not just a marketing tool, it’s a way to stay top of mind, build credibility, and grow your business without cold calls or door knocking. Posts about your life can bring in leads from people who like and trust you. Hashtags can bring in referrals from out-of-state agents. And when your online presence shows your expertise, personality, and track...
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Price vs. Pride: When Sellers Refuse to Face the Market
Signature Buzz
"Zillow says it's worth more!" Every agent has sat across from a seller who insists their home is worth more than your comps show. In today’s market, pricing conversations are no longer optional. With inventory levels rising and the market beginning to soften, agents need more than just data, we need diplomacy, strategy, and a whole lot of empathy. Too many of us are still using outdated comps or avoiding confrontation to keep the listing. The best agents know pricing is about preparation, setting expectations, and knowing how to communicate when the news isn’t...
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Being Too Salesy Is Costing You Clients, Try This Instead w/ Larry Kendall & Keith Lynam
Signature Buzz
Most salespeople think success in real estate means learning how to convince, pressure, and close. The secret to selling more homes isn’t pushing harder, it’s building rapport. Too many agents show up trying to “talk real estate,” when the best agents know that real estate conversations are earned. They don’t lead with listings or beg for referrals. They lead with curiosity. Real estate decisions don’t happen in a vacuum, they happen when life changes. A new job. A baby on the way. A divorce. These life events drive real estate transactions. This is why staying...
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Real Estate Branding Secrets from Signature Sasquatch w/ Andrew Lunsford
Signature Buzz
Real estate agents are a dime a dozen in this country, even in this city. Most are afraid to lean into what makes them different, so they play it safe and blend in. Everyone tells us niching down is the way to stand out, but the agents people remember don’t just have a niche, they have a hook. Andrew Sasquatch Lunsford didn’t just pick a persona, he became it. He legally changed his name, put on a full costume, and built a brand that clients love, remember, and refer. With the market cooling and competition heating up, blending in is the fastest way to get forgotten....
info_outlineIn real estate, there are different ways to get leads and deals, but one of the best ones is often ignored by agents - YouTube.
We’ve seen the rise of agents who get a steady stream of clients by posting videos on YouTube, and that’s not going away anytime soon.
YouTube isn’t just the second biggest search engine, it’s also the biggest streaming platform in the world. As an agent, some of your clients are watching YouTube videos, and you can easily capture some of that traffic to close hundreds of deals.
They say no lead is better than a referral, but the truth is: a YouTube lead beats even the warmest referral. People will be clamoring to work with you, and they’ll even treat you like a local celebrity!
And the best part? If you do it well, and build a bit of a following, you can actually get paid to prospect, and turn one platform into multiple streams of income.
What kind of content appeals to potential buyers and sellers? What mistakes do agents make on the platform?
In this episode, we’re joined by Utah real estate agent and YouTube creator, Scott Steele. He shares how he built a successful real estate YouTube channel, and how to create content that brings in leads.
1000 YouTube subscribers are worth more to any real estate business owner than 100,000 followers on Instagram. -Scott Steele
Three Things You’ll Learn In This Episode
- Just start and don’t stop
Real estate agents often give up on a lead gen method before they get results. How much time should we put into a lead source? How do we keep going when it gets hard?
- The fastest path to YouTube views
Most real estate agents treat YouTube videos like a commercial - they focus on marketing and branding themselves. How does this approach work against the algorithm?
- Get paid to prospect
Many business owners are focused on growing a huge Instagram following. Why is it a lot better to focus on growing a YouTube following?
Guest Bio
Scott Steele is a real estate agent and YouTube creator. As a licensed Real Estate Agent in Utah, Scott provides strategic marketing and transaction management services to all his clients. His business is built on: Dedication, Communication, Integrity and Service while embodying the ability to cater and adapt to each individual client's real estate needs. As a YouTube creator, Scott helps people discover All Things Utah Including Utah Real Estate. To get in touch with Scott, send an Instagram DM to @scottdsteele.
About Your Hosts
Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.
For communication and direct contact with our brokers, without all the noise of email and social media, jump on the Signature app, our company-specific app. You can even run your entire transaction through the app, including getting electronic signatures on documents. Just go to the Apple app store and search for “Signature real estate.”
Want to see what Signature Real Estate can do for your real estate career in Nevada and Utah? Looking for a supportive, collaborative culture to create a better balance of life and career? Reach out to Chris Bishop via email chris @signaturenv.com or phone: 702-205-5252.
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