How to Turn YouTube Into a Lead Gen Machine for Your Real Estate Business w/ Scott Steele
Release Date: 01/21/2025
Being Too Salesy Is Costing You Clients, Try This Instead w/ Larry Kendall & Keith Lynam
Signature Buzz
Most salespeople think success in real estate means learning how to convince, pressure, and close. The secret to selling more homes isn’t pushing harder, it’s building rapport. Too many agents show up trying to “talk real estate,” when the best agents know that real estate conversations are earned. They don’t lead with listings or beg for referrals. They lead with curiosity. Real estate decisions don’t happen in a vacuum, they happen when life changes. A new job. A baby on the way. A divorce. These life events drive real estate transactions. This is why staying...
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Real Estate Branding Secrets from Signature Sasquatch w/ Andrew Lunsford
Signature Buzz
Real estate agents are a dime a dozen in this country, even in this city. Most are afraid to lean into what makes them different, so they play it safe and blend in. Everyone tells us niching down is the way to stand out, but the agents people remember don’t just have a niche, they have a hook. Andrew Sasquatch Lunsford didn’t just pick a persona, he became it. He legally changed his name, put on a full costume, and built a brand that clients love, remember, and refer. With the market cooling and competition heating up, blending in is the fastest way to get forgotten....
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Becoming the Neighborhood Economist: How to Farm With Authority
Signature Buzz
Most agents dream of dominating a neighborhood, but few actually do, and it’s not because they’re incapable. They pick the wrong area, send postcards sporadically, hold one open house, and then disappear. Farming isn’t a one-time marketing tactic, it’s a long-term commitment to becoming the trusted name in a community. The person they think of when they wonder what their home is worth. The agent they reach out to if they want to know what’s going on in the market. To get this kind of influence in an area, we have to show up consistently, month after month, mailer after mailer, open...
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How to Build a Social Media Presence That Brings in Real Estate Leads w/ Kaylynn Kelley
Signature Buzz
Real estate agents are finally waking up to the power of having an online presence and how it can be a steady source of leads and clients. But now that everyone’s posting, there’s a new challenge: blending in. When we all use the same templates and trends, we become part of the noise. Home tours and market updates are everywhere, so how do we create content that actually makes people stop scrolling? Social media is important, but only if we’re using it the right way. It should boost our real estate business, not overshadow it. There’s a huge...
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New Brokerage, Same Results? Here’s Why You’re Still Stuck w/ Keith Lynam
Signature Buzz
It’s easy for a struggling agent to fall into the trap of believing the next brokerage will be the one that finally changes everything. A better split. More leads. A flashier brand. A fresh CRM or marketing package. With every new offer comes the promise of growth, but for many agents, the results never actually change. Why? Because no amount of tools, mentorship, or systems can rescue a shaky business. The truth is: a better split plan or a service benefit has never fixed a business. It can only be fixed when the agent is ready to address their mindset and activities (or lack thereof)....
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The Biggest Mistakes Agents Make When the Market Slows Down
Signature Buzz
Real estate isn't a game of luck, it's a game of systems, persistence, and professional boundaries. And that becomes especially clear when the market gets tough. When homes no longer fly off the market in under 30 days, that’s when the cracks in your foundation begin to show. It's in these slower, more demanding markets that agents get tempted to cut corners. Taking on property management "as a favor," agreeing to post notices for tenants, or handling rent-backed deals without the right documentation. But here’s the truth: these aren’t just harmless shortcuts. They’re...
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Familiarity: The Hidden Key to Winning Clients in Real Estate w/ Tom Blanchard
Signature Buzz
Real estate might look like it’s about complicated transactions, but underneath it all, it runs on something simpler: trust. In a noisy, oversaturated market, trust is your edge. And sometimes, all it takes to earn it is one small thread of commonality. Maybe you went to the same school. Maybe you share a hobby. That tiny human connection is often the reason someone chooses you over the dozens of other agents they could’ve called. But here’s the thing: you can’t find that thread if you’re hiding. You’ve got to show up. You’ve got to be seen. Not just in...
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Lessons From a Top Lender: How to Keep Clients for Life w/ Shelly Panzarella
Signature Buzz
Lenders and real estate agents are in the same business: getting families into homes. It’s our job to make the dream of homeownership a reality for our clients - but the work shouldn’t end there. The big mistake agents make is thinking the client relationship ends when they hand over the keys. Successful lenders understand the lifetime value of a client. They build a system that wows them at every step, and then they market to them after the transaction. When you leave communication gaps between transactions, another agent can swoop in and take your client. If we want loyal clients, we...
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Chasing More Real Estate Sales Won’t Make You Successful…Here’s Why w/ Steve Shull
Signature Buzz
The real estate industry thrives on a major illusion—that we can control how many homes we sell each year. In reality, we have no control over our production because we can’t control outcomes. We’re taught that success in real estate depends on generating leads, making presentations, and completing activities that lead to sales. But that’s not entirely true. When we fixate on leads, appointments, and listings, we become attached to the outcome—and that rarely works. In fact, the more we obsess over an outcome, the more elusive it becomes. The only thing we truly control...
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How to Overcome the Fear of Calling Your Sphere
Signature Buzz
The reality of real estate is that, in most cases, it’s easier to get agents to contact complete strangers than to reach out to people they already know. We know that the most successful agents get the bulk of their business from their database, but many agents just can’t bring themselves to call their sphere. Instead of focusing on cold leads with a low success rate, why do we struggle to cultivate our referral business? Here’s the truth: the best real estate businesses are built on relationships, trust, and referrals, not cold calling and chasing leads. Every single year,...
info_outlineIn real estate, there are different ways to get leads and deals, but one of the best ones is often ignored by agents - YouTube.
We’ve seen the rise of agents who get a steady stream of clients by posting videos on YouTube, and that’s not going away anytime soon.
YouTube isn’t just the second biggest search engine, it’s also the biggest streaming platform in the world. As an agent, some of your clients are watching YouTube videos, and you can easily capture some of that traffic to close hundreds of deals.
They say no lead is better than a referral, but the truth is: a YouTube lead beats even the warmest referral. People will be clamoring to work with you, and they’ll even treat you like a local celebrity!
And the best part? If you do it well, and build a bit of a following, you can actually get paid to prospect, and turn one platform into multiple streams of income.
What kind of content appeals to potential buyers and sellers? What mistakes do agents make on the platform?
In this episode, we’re joined by Utah real estate agent and YouTube creator, Scott Steele. He shares how he built a successful real estate YouTube channel, and how to create content that brings in leads.
1000 YouTube subscribers are worth more to any real estate business owner than 100,000 followers on Instagram. -Scott Steele
Three Things You’ll Learn In This Episode
- Just start and don’t stop
Real estate agents often give up on a lead gen method before they get results. How much time should we put into a lead source? How do we keep going when it gets hard?
- The fastest path to YouTube views
Most real estate agents treat YouTube videos like a commercial - they focus on marketing and branding themselves. How does this approach work against the algorithm?
- Get paid to prospect
Many business owners are focused on growing a huge Instagram following. Why is it a lot better to focus on growing a YouTube following?
Guest Bio
Scott Steele is a real estate agent and YouTube creator. As a licensed Real Estate Agent in Utah, Scott provides strategic marketing and transaction management services to all his clients. His business is built on: Dedication, Communication, Integrity and Service while embodying the ability to cater and adapt to each individual client's real estate needs. As a YouTube creator, Scott helps people discover All Things Utah Including Utah Real Estate. To get in touch with Scott, send an Instagram DM to @scottdsteele.
About Your Hosts
Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.
For communication and direct contact with our brokers, without all the noise of email and social media, jump on the Signature app, our company-specific app. You can even run your entire transaction through the app, including getting electronic signatures on documents. Just go to the Apple app store and search for “Signature real estate.”
Want to see what Signature Real Estate can do for your real estate career in Nevada and Utah? Looking for a supportive, collaborative culture to create a better balance of life and career? Reach out to Chris Bishop via email chris @signaturenv.com or phone: 702-205-5252.
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