Ep812 | Running a PT Clinic In Uncertain Times: How To Stay Resilient and Ready For What's Next
Release Date: 05/06/2025
The P.T. Entrepreneur Podcast
The $100K Per Year Clinical Formula In this episode, Dr. Danny Matta breaks down the numbers behind running a lean, profitable lifestyle physical therapy business that nets $100,000/year pre-tax income—with just 15 visits a week. 🎯 Key Takeaways: 1. The $100K Goal Is Common—and Achievable Many PTs go out on their own hoping to hit a $100K income. In a traditional clinic, this usually requires being a director or working in high-paying but less desirable roles like home health. In cash-based outpatient ortho, it’s possible with fewer hours and more control. 2. Typical Overhead in a...
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How to Travel for Free Using Credit Card Points In this episode, Dr. Danny Matta shares how clinic owners can travel—sometimes internationally—for nearly free by leveraging the power of credit card points. Whether you’re booking a snowboarding trip to Utah or sending your spouse to Europe, this guide will show you how to make it happen by using points you’re already earning through everyday business expenses. 🎯 Key Takeaways: 1. Use Business Expenses to Rack Up Points Put all business expenses—ads, travel, internet, phone, equipment—on a business credit card. Use a personal...
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How to Respond When a Patient Says, “I Just Want to Use My Insurance” In this episode, Dr. Danny Matta breaks down one of the most common (and frustrating) objections in the cash-based PT world—when a patient says, “I want to use my insurance.” Learn how to respond with confidence, empathy, and strategy. 🎯 Key Takeaways: 1. The Landscape Has Changed Patients are more informed now—high deductibles, HSA plans, and more out-of-pocket costs are common. This creates opportunities to position cash-based care as the better option. 2. Agree and Redirect Never be confrontational. Use...
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Optimizing Your Cash PT Clinic Website with Jeremy Dupont Hosts: Doc Danny Matei & Jeremy Dupont (Founder of Patch) 🔎 Episode Summary In this episode, Danny sits down with Jeremy Dupont to break down what it really takes to build a high-performing website for your cash or hybrid physical therapy clinic. From converting site visitors to dominating local SEO, they unpack practical tactics to turn your digital presence into a patient-generating machine. 🔍 Key Topics Covered: Why most PT websites miss the mark – It's not about flashy design, it's about clarity and conversion. The...
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The 3 Most Common Pricing Mistakes in Cash-Based PT Clinics (And How to Fix Them) In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinics—and exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, limit patient outcomes, and create headaches as you scale. 🔑 Key Takeaways Undercharging Is the #1 Killer – Most clinicians start with prices that are far too low, usually based on insurance rates or old employer cash rates. Charge what...
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The Clinician’s Compass Part 3: Is the Home Run Practice the Big Swing You’re Meant to Take? In this final episode of the Clinician’s Compass series, Doc Danny breaks down the most ambitious practice model of the three: the Home Run Practice. This model is built for growth-focused entrepreneurs who want to scale fast, build teams, dominate their market, and eventually create a business that could lead to a major exit. 🔑 Key Takeaways What Is a Home Run Practice? – A high-growth clinic built for scale, often generating multiple 7-figures in revenue with layered teams, systems, and...
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The Clinician’s Compass Part 2: Is the Autopilot Practice the Right Fit for You? In this episode, Doc Danny continues his 3-part series based on his new book, The Clinician’s Compass. This time, he explores the Autopilot Practice—the most popular model among PT Biz clients. It’s built for clinicians who want time freedom, financial stability, and a business that can function (and grow) without them. 🔑 Key Takeaways What Is an Autopilot Practice? – A clinic doing $500K–$3M in revenue where the owner has fully or mostly removed themselves from daily operations. Time Freedom Is...
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The Clinician’s Compass Part 1: Is a Lifestyle Practice Right for You? In this episode, Doc Danny kicks off a 3-part series on his new book, The Clinician’s Compass. This first installment focuses on the lifestyle practice—a business model built for clinicians who want more freedom, flexibility, and fulfillment without the pressure of scaling a large company. 🔑 Key Takeaways Start With the End in Mind – Before you build a business, get clear on what kind of life you want. Your business should support that—not consume it. What Is a Lifestyle Practice? – A solo or small-team...
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Living With Intention: The 3-Month Exercise That Can Change Your Life What would you do differently if you only had three months left to live? In this powerful solo episode, Doc Danny shares the mindset shift that changed the course of his career—and his life. It’s not just about business strategy—it’s about living with urgency, clarity, and purpose. 🔑 Key Takeaways Ask the Hard Question – If your time was running out, what would you regret? What are you avoiding because of fear, comfort, or outside expectations? Stop Living on Autopilot – Most people live a life someone else...
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Funding Your PT Clinic Expansion: SBA Loans vs. Lines of Credit Thinking about expanding your clinic but unsure how to finance it? In this episode, Doc Danny breaks down the two most common and effective ways to fund growth: lines of credit and SBA expansion loans. 🔑 Key Takeaways Preserve Your Cash – Cash is your business's lifeline. Instead of bootstrapping expansion, borrow smart and keep cash reserves for flexibility and survival. Line of Credit: Fast & Flexible – Ideal for small, variable-cost expansions or extra cash buffers. Flexible repayment, quick access, and higher...
info_outline5 Ways to Thrive During Economic Uncertainty
You don’t need to panic when the economy shifts.
In this episode, Doc Danny breaks down how cash-based clinic owners can survive—and thrive—during uncertain times. He’s been through this before, and what he shares is based on real data from hundreds of practices he works with every month.
🔑 Key Takeaways:
- Offer Flexible Sales Options – Create internal payment plans so patients can commit without heavy upfront costs. This increases conversions and gives patients a clear path to care.
- Tighten Up Your Sales Process – Less margin for error means every conversation matters. Role play, track conversions, and refine continuously.
- Double Down on Retention – Keep your current patients engaged. Follow up, overdeliver, and remind them of their wins to stay indispensable.
- Stay Visible and Connected – Don’t hide. Post content, write emails, host workshops, and stay connected to your referral network. Visibility = trust.
- Master Your Finances – Know your numbers, cut waste (not ROI-producing tools), and build a 3-month reserve. Evaluate subscriptions, spending, and even staff if necessary.
🧠 Pro Tip from Doc Danny:
“Recessions create opportunities. The businesses that stay focused, get lean, and double down on value come out stronger every time.”
🔥 Want to Fortify Your Business?
- ✅ Use Clare AI to save 2–5 hours/week on admin
- ✅ Join our Free 5-Day Challenge and recession-proof your business
- ✅ Book a free strategy call to build your personal growth plan
Uncertainty doesn’t have to mean instability. With the right strategy, this could be your best growth year yet.