Ep819 | The 3 Most Common Pricing Mistakes In Cash-Based PT Clinics
Release Date: 05/29/2025
Ep880 | 4 Hard Lessons From 2025 (That Will Make You a Better Clinic Owner in 2026)
The P.T. Entrepreneur Podcast
Four Big Lessons from 2025 for Cash-Based PT Owners In this year-end episode of the PT Entrepreneur Podcast, Dr. Danny Matta shares the four biggest lessons he learned in 2025. From a small revenue dip at PT Biz to the rise of corporate cash clinics, the longevity wave, and why happiness cannot be tied to “winning,” Danny breaks down what actually matters for clinic owners who want a sustainable, meaningful business and life. In This Episode, You’ll Learn: Why PT Biz saw its first year-over-year revenue decline and what actually caused it The danger of chasing brand polish while...
info_outline
Ep879 | Two Must Read Books For Clinical Entrepreneurs
The P.T. Entrepreneur Podcast
Visionary vs. Integrator: The Two Types of Cash-Practice Entrepreneurs Clique away long enough and you lose your patient’s attention. That’s why Claire, our AI scribe built specifically for physical therapists, handles the documentation so you can focus on the person in front of you. Try it free at . In this episode of the PT Entrepreneur Podcast, Dr. Danny breaks down two personality types that show up again and again inside cash-based practices: the Visionary and the Integrator. He explains why knowing your type gives you an immediate advantage, how it shapes your strengths, and which...
info_outline
Ep878 | From Start Up To Scaling Up A Cash-Based PT Clinic With Kim Manlangit
The P.T. Entrepreneur Podcast
Rainmaker to Mastermind: Kim’s Cash Practice Journey Guest Coach: Michael (PT Biz Rainmaker Coach) Guest: Kim (Rainmaker Alum, PT Biz Mastermind Member) Episode Overview In this episode, Danny introduces a live conversation from inside the PT Biz Rainmaker program between coach Michael and Rainmaker alum Kim. Kim started in Rainmaker while she was just getting her practice off the ground. Now she is in the PT Biz Mastermind, actively scaling her clinic. This episode walks through her journey, early fears, mindset hurdles, and what it looks like to go from “Can I really do this?” to...
info_outline
Ep877 | The Best Book I've Read This Year
The P.T. Entrepreneur Podcast
Money, Happiness, and the Race You’re Actually Running as a Clinic Owner Episode Overview In this episode, Danny shares his favorite book of the year — The Art of Spending Money by Morgan Housel — and why it hit so hard as a cash-based business owner. He breaks down how money, attention, and expectations shape your happiness, why comparison quietly wrecks clinic owners, and how to use your business as a vehicle for the life you actually want instead of letting it become your whole identity. Key Topics Covered Why money mindset is such a big problem in the PT profession Why Danny...
info_outline
Ep876 | How To Use Gratitude As Fuel
The P.T. Entrepreneur Podcast
How to Use Gratitude as Fuel in Your Cash-Based PT Journey Episode Overview In this episode, Danny breaks down how gratitude isn’t just a feel-good idea – it’s a practical performance tool for stressed-out cash-based practice owners, especially those in the early “nights-and-weekends” grind. He explains why the early stage of business is mentally brutal, how gratitude helps you zoom out, and how to use it as fuel instead of living in frustration over goals you haven’t hit yet. Key Topics Covered The hardest stage of business: early Rainmaker-phase grind Why your confidence wobbles...
info_outline
Ep875 | Why Your Cash-Based PT Clinic Isn't Growing
The P.T. Entrepreneur Podcast
The Momentum Equation: Why Effort Alone Won’t Grow Your Cash PT Clinic In this episode, Doc Danny Matta uses a simple physics concept—momentum—to explain why some cash practices take off and others stall out. He breaks down his “business momentum equation” (effort × accuracy), shows why hard work on the wrong things keeps you stuck, and explains how to aim your effort at the right tasks so your clinic actually moves forward. Quick Ask If this episode helps you see your business more clearly, share it with another clinician who’s grinding but not gaining traction—and tag...
info_outline
Ep874 | The 3 Paths You Can Take When Starting Your Cash-Based PT Clinic
The P.T. Entrepreneur Podcast
3 Choices When You’re Thinking About Starting a Cash PT Clinic In this episode, Doc Danny Matta breaks down the real decision points for clinicians who are thinking about starting their own cash-based practice. He explains why staying stuck in “research mode” is dangerous, what it actually takes to make the leap, and the three clear paths you can choose—staying employed, going solo, or getting guided support. Quick Ask If this episode helps you get clarity on your next move, share it with another clinician who’s on the fence about starting a practice—and tag @dannymattaPT so he can...
info_outline
Ep873 | 8 Trillion Reasons Why You Should Lean Into Longevity
The P.T. Entrepreneur Podcast
Longevity, Cash PT, and the $8 Trillion Opportunity You Can’t Ignore In this episode, Doc Danny Matta breaks down why the global shift toward longevity is one of the biggest opportunities cash-based physical therapists will see in their careers. He shares real-world examples from high-end longevity models, explains why proactive, long-term health programming is exploding, and shows how cash PTs are uniquely positioned to lead this space. Quick Ask If this episode gets your wheels turning about longevity and long-term care, share it with another clinician who needs to hear it—and tag...
info_outline
Ep872 | Christmas Tree Lots, Steaks and Why The Work Should Be Hard
The P.T. Entrepreneur Podcast
The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he’s ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who’s grinding through a tough season—and tag...
info_outline
Ep871 | The Key To A Successful First Hire In Your Cash-Based PT
The P.T. Entrepreneur Podcast
The Hardest Hire: How to Nail Your First Staff Clinician in a Cash PT Clinic In this episode, Doc Danny Matta explains why your first staff clinician is the hardest hire you’ll ever make—and how to do it the right way. He breaks down why your business looks risky from a candidate’s perspective, why most PTs are wired for security (not startups), and how to sell the future vision of your clinic instead of apologizing for your current “shitty little room.” Quick Ask If this episode helps you think differently about hiring and leadership, share it with another clinic owner who’s...
info_outlineThe 3 Most Common Pricing Mistakes in Cash-Based PT Clinics (And How to Fix Them)
In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinics—and exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, limit patient outcomes, and create headaches as you scale.
🔑 Key Takeaways
- Undercharging Is the #1 Killer – Most clinicians start with prices that are far too low, usually based on insurance rates or old employer cash rates. Charge what you’re worth—or your business will pay for it.
- Tiny Packages = Short-Term Outcomes – 3 or 5-visit packages may feel easier to sell, but they rarely solve chronic problems. Larger packages mean better care, better results, and more long-term retention.
- No Payment Plan? You’re Losing Sales – Patients make buying decisions based on monthly cost, not just total price. Offering a simple payment plan increases conversion and helps people commit to solving the real issue.
💬 Real Talk from Doc Danny
"Say your price out loud—and if it doesn’t make you slightly uncomfortable, it’s probably too low."
🎯 Who This Episode Is For
- ✅ Clinicians charging under $175 per visit
- ✅ Practices offering 3-visit or 5-visit packages
- ✅ PTs unsure how to structure pricing for longer-term care
- ✅ Clinic owners struggling with conversion or retention
🔥 In This Episode, You’ll Learn:
- ✅ Why undercharging limits your ability to grow
- ✅ How package size affects retention and staff performance
- ✅ How to implement a simple, effective payment plan for packages
- ✅ How better pricing leads to better outcomes and a more stable business
🚀 Ready to Fix Your Pricing and Grow Your Clinic the Right Way?
Pricing isn’t just numbers—it’s a growth strategy. Make the shift now and watch your revenue, retention, and referrals improve across the board.
These changes don’t just boost your income—they improve your impact. Set your pricing with purpose, and scale with confidence.