Ep891 | What To Expect From PT Biz At CSM 2026
The P.T. Entrepreneur Podcast
Episode Summary In this episode, Doc Danny shares why cash-based physical therapy entrepreneurship is entering a powerful new phase. From his upcoming presentations at CSM to the broader evolution of the profession, Danny breaks down how business models have changed, why scalability is now real, and what this means for clinicians who want more autonomy, impact, and long-term opportunity. In This Episode, You’ll Learn Why distraction during documentation hurts rapport and outcomes, and how AI scribes can fix it What Doc Danny is presenting at CSM and why cash-based models are gaining...
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Ep890 | A Thriving Cash-Based PT Clinic In The Dance Niche With Holly Navarro
The P.T. Entrepreneur Podcast
Episode Summary In this episode, Doc Danny shares a conversation between Rainmaker coach Jaxie Meth and Mastermind member Holly Navarro. Holly walks through how she built a cash-based practice in a narrow niche (dance medicine), found her first treatment space, grew through community workshops, and scaled into hiring and a standalone clinic location. Try Claire (AI Scribe for PTs) Want to save your clinicians hours every week and increase capacity without burning them out? . What You’ll Learn How Holly built a real practice around a “small” niche and why narrow can scale What it...
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Ep889 | 4 Signs Your Clinical Staff Has A Money Mindset Problem
The P.T. Entrepreneur Podcast
Episode Summary Cash-based clinics live and die by clear communication, confidence, and value. In this episode, Doc Danny breaks down four red flags that your staff clinician has a money mindset problem and how it quietly crushes conversions, plan-of-care adherence, retention, and clinic revenue. In This Episode, You’ll Learn Why money mindset issues are common in healthcare and how they show up in cash-based care How staff clinicians unknowingly make affordability decisions for patients The damage caused by apologizing for pricing and losing authority Why downgrading plans without...
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Ep888 | The Hidden Asset Worth 250K In Your Clinic
The P.T. Entrepreneur Podcast
The $250,000 Asset Sitting in Your Clinic Right Now Most clinic owners work nonstop to bring in new patients while completely ignoring the most valuable asset they already have. Their past patients. In this episode of the PT Entrepreneur Podcast, Danny explains how past clients can quietly represent hundreds of thousands of dollars in recurring revenue and why most clinics never tap into it. In This Episode, You’ll Learn: Why recurring revenue is the most valuable dollar in your clinic How past patients can generate predictable, stable income The math behind a $250,000 recurring revenue...
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Ep887 | Why Your Best Month Might Be A Huge Problem For Your Clinic
The P.T. Entrepreneur Podcast
How Big Clinical Months Can Quietly Wreck Your Cash Flow Big months feel like a win. More patients, more prepaid packages, more cash hitting the account. But if you do not understand how to manage that cash, those same big months can put you in a financial bind later in the year. In this episode of the PT Entrepreneur Podcast, Danny breaks down why prepaid revenue creates false confidence, how owners accidentally drain their reserves, and the simple rule that keeps your clinic financially stable. In This Episode, You’ll Learn: Why prepaid services are not the same thing as earned revenue...
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Ep886 | The 80/20 Clinic Growth Strategy
The P.T. Entrepreneur Podcast
The 80/20 Principle of Running a Cash-Based PT Clinic In this episode of the PT Entrepreneur Podcast, Dr. Danny Matta breaks down the 80/20 principle for cash-based clinic owners and simplifies what you should track if you want to grow past yourself. Instead of obsessing over dozens of metrics, Danny argues there are three “dollar productive” KPIs that drive almost all clinic growth. He also explains why provider schedules either snowball fast or stall for a year and how to shorten that ramp from 12+ months to around six months with the right focus. In This Episode, You’ll Learn: How...
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Ep885 | One More Reason For You To Focus On Longevity
The P.T. Entrepreneur Podcast
Longevity, Cash PT, and Skating Where the Puck Is Going In this episode of the PT Entrepreneur Podcast, Doc Danny talks about why he keeps coming back to one big theme: longevity. He looks at how the market around proactive health, functional medicine, and long-term performance is exploding and why cash-based clinics are perfectly positioned to play a major role. If you want to move beyond “fix the injury and discharge” and build an ongoing longevity offer, this episode lays out the opportunity and the mindset behind it. In This Episode, You’ll Learn: Why patient experience is a...
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Ep884 | Why Focusing On One Thing Will Change Your Clinic
The P.T. Entrepreneur Podcast
The One Thing Filter: How to Make Better Decisions as Your Clinic Grows In this episode of the PT Entrepreneur Podcast, Doc Danny shares a simple but powerful idea for clinic owners: pick one core outcome your business exists to create and use it as a filter for every major decision. As your team grows, choices get more complex — what to say yes to, what to ignore, who to hire, what projects to start. Danny breaks down how to choose your “one thing,” why money has to be part of it, and how aligning your team around that filter makes leadership easier and your business more stable. In...
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Ep883 | What To Do With A Difficult Staff Clinician
The P.T. Entrepreneur Podcast
What To Do With a Frustrating Employee In Your Clinic In this episode, Doc Danny breaks down one of the hardest parts of owning a clinic: dealing with a talented but frustrating employee. You know the type. Great with patients, solid outcomes, but sloppy with systems, notes, and follow through. Danny walks through the three real options you have, why “letting it slide” destroys culture, and how to use a performance improvement plan to either turn things around or coach someone out. In This Episode, You’ll Learn: The classic pattern of the friendly, high-output clinician who struggles...
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Ep882 | Why Your Clinic Isn't Getting More Referrals
The P.T. Entrepreneur Podcast
How to Turn Patients into Raving Fans (and Referral Machines) In this episode of the PT Entrepreneur Podcast, Doc Danny breaks down why most clinics are stuck in “purgatory” with word of mouth and what separates average clinics from the ones patients can’t stop talking about. Using a great chicken joint and a mediocre Italian restaurant as examples, he shows you how clients really think about your business and what has to change if you want more organic referrals in 2026. In This Episode, You’ll Learn: Why saving clinician time with an AI scribe like Claire can quietly add $30,000 in...
info_outlineHow to Use Gratitude as Fuel in Your Cash-Based PT Journey
Episode Overview
In this episode, Danny breaks down how gratitude isn’t just a feel-good idea – it’s a practical performance tool for stressed-out cash-based practice owners, especially those in the early “nights-and-weekends” grind. He explains why the early stage of business is mentally brutal, how gratitude helps you zoom out, and how to use it as fuel instead of living in frustration over goals you haven’t hit yet.
Key Topics Covered
- The hardest stage of business: early Rainmaker-phase grind
- Why your confidence wobbles when you’re part time and building on nights/weekends
- How to reframe “I’m not where I want to be yet” with gratitude
- Using your “past self” as a perspective check
- Why high achievers are most vulnerable to frustration and burnout
- Being grateful beyond revenue: health, family, and relationships
- Balancing ambition with contentment
Gratitude as Fuel, Not Fluff
Danny shares a post from PT Biz head coach, Courtney Morse, written to early-stage Rainmaker clients who feel like they’re not moving fast enough:
- Your business might look early, messy, or slow – but you took control of your future.
- Most people stay stuck, complain, and never take action. You didn’t.
- You stepped out, bet on yourself, and started building something from nothing.
- Gratitude isn’t just a holiday feeling – it’s a strategy to keep going.
Reframing Your Progress
One of the strongest gratitude practices Danny recommends:
- Imagine going back 2–10 years and telling your past self where you are today.
- That version of you would probably be fired up, proud, and amazed you actually took the leap.
- But current you might be frustrated that you haven’t hit a certain revenue number yet.
Gratitude helps you hold two truths at the same time:
- You’re not where you ultimately want to be yet.
- You’re also much further ahead than you used to be – and that’s worth celebrating.
High Achievers and the Gratitude Gap
Danny talks about why ambitious clinicians struggle with gratitude:
- High achievers expect progress and often move the goalposts as soon as they hit something.
- They fixate on what hasn’t happened yet instead of what has.
- This can lead to chronic frustration, even when things are objectively going well.
Beyond Business Metrics
Most practice owners can quote revenue and visit numbers on demand – but rarely track:
- Dinners or time spent with friends
- Moments with family they’re building this whole thing for
- Time invested in their own health
Danny challenges you to be grateful for:
- Your family, who supports you regardless of how the business performs
- Your health and ability to even take a swing at entrepreneurship
- The flexibility and privilege of having the option to start your own practice at all
When You Miss a Goal
Danny shares a story about missing a seven-figure revenue goal by ~$50k in one year and being miserable about it, until his wife reminded him:
- A few years prior, he would have been thrilled just to replace his $84k Army salary.
- In that context, “only” doing $950k in his own business is an incredible win.
Perspective plus gratitude completely changes how you experience your progress.
Practical Ways to Use Gratitude as a Strategy
- Regularly ask: “What would my past self think of my current life and business?”
- List non-business wins: family, health, relationships, freedom, flexibility.
- Use gratitude to pull yourself out of tunnel vision on a single missed number.
- Let gratitude energize you to build the next year, instead of beating yourself up.
Big Takeaways
- Early-stage business is brutally stressful – especially when you’re still working full time.
- Gratitude isn’t soft; it’s a mental reset button that keeps you from burning out.
- You can be ambitious and still deeply grateful for how far you’ve come.
- You don’t have to be miserable to hit big goals.
Free Resources from PT Biz
- PT Biz Part-Time to Full-Time 5-Day Challenge: Get crystal clear on your numbers, visit rate, and path to leaving your job for your practice.
physicaltherapybiz.com/challenge - Book a Free Discovery Call: Talk with a PT Biz advisor about your clinic, challenges, and next steps.
Book your discovery call - Try Clair, the AI Scribe for PTs: Offload your notes so you can focus on patients and get your time back.
meetclair.ai
Connect with PT Biz
- Official Website
- Podcast: PT Entrepreneur Podcast