Ep866 | How The Longevity Trend Fits Perfectly With Cash-Based PTs
Release Date: 11/11/2025
Ep881 | I Was Right... 14 Years Later
The P.T. Entrepreneur Podcast
Big Ship or Small Boat: Are You in the Right Organization? In this episode of the PT Entrepreneur Podcast, Doc Danny tells a story from his time as an Army PT in Hawaii and how a denied human performance proposal, that finally got implemented 13 years later, forced him to ask a hard question. Am I on the right ship or do I need to build my own boat? If you feel boxed in by red tape, slow decisions, and limited influence, this one will hit home. In This Episode, You’ll Learn: The human performance proposal Danny and a strength coach pitched to their division in 2011–2012 Why a project that...
info_outline
Ep880 | 4 Hard Lessons From 2025 (That Will Make You a Better Clinic Owner in 2026)
The P.T. Entrepreneur Podcast
Four Big Lessons from 2025 for Cash-Based PT Owners In this year-end episode of the PT Entrepreneur Podcast, Dr. Danny Matta shares the four biggest lessons he learned in 2025. From a small revenue dip at PT Biz to the rise of corporate cash clinics, the longevity wave, and why happiness cannot be tied to “winning,” Danny breaks down what actually matters for clinic owners who want a sustainable, meaningful business and life. In This Episode, You’ll Learn: Why PT Biz saw its first year-over-year revenue decline and what actually caused it The danger of chasing brand polish while...
info_outline
Ep879 | Two Must Read Books For Clinical Entrepreneurs
The P.T. Entrepreneur Podcast
Visionary vs. Integrator: The Two Types of Cash-Practice Entrepreneurs Clique away long enough and you lose your patient’s attention. That’s why Claire, our AI scribe built specifically for physical therapists, handles the documentation so you can focus on the person in front of you. Try it free at . In this episode of the PT Entrepreneur Podcast, Dr. Danny breaks down two personality types that show up again and again inside cash-based practices: the Visionary and the Integrator. He explains why knowing your type gives you an immediate advantage, how it shapes your strengths, and which...
info_outline
Ep878 | From Start Up To Scaling Up A Cash-Based PT Clinic With Kim Manlangit
The P.T. Entrepreneur Podcast
Rainmaker to Mastermind: Kim’s Cash Practice Journey Guest Coach: Michael (PT Biz Rainmaker Coach) Guest: Kim (Rainmaker Alum, PT Biz Mastermind Member) Episode Overview In this episode, Danny introduces a live conversation from inside the PT Biz Rainmaker program between coach Michael and Rainmaker alum Kim. Kim started in Rainmaker while she was just getting her practice off the ground. Now she is in the PT Biz Mastermind, actively scaling her clinic. This episode walks through her journey, early fears, mindset hurdles, and what it looks like to go from “Can I really do this?” to...
info_outline
Ep877 | The Best Book I've Read This Year
The P.T. Entrepreneur Podcast
Money, Happiness, and the Race You’re Actually Running as a Clinic Owner Episode Overview In this episode, Danny shares his favorite book of the year — The Art of Spending Money by Morgan Housel — and why it hit so hard as a cash-based business owner. He breaks down how money, attention, and expectations shape your happiness, why comparison quietly wrecks clinic owners, and how to use your business as a vehicle for the life you actually want instead of letting it become your whole identity. Key Topics Covered Why money mindset is such a big problem in the PT profession Why Danny...
info_outline
Ep876 | How To Use Gratitude As Fuel
The P.T. Entrepreneur Podcast
How to Use Gratitude as Fuel in Your Cash-Based PT Journey Episode Overview In this episode, Danny breaks down how gratitude isn’t just a feel-good idea – it’s a practical performance tool for stressed-out cash-based practice owners, especially those in the early “nights-and-weekends” grind. He explains why the early stage of business is mentally brutal, how gratitude helps you zoom out, and how to use it as fuel instead of living in frustration over goals you haven’t hit yet. Key Topics Covered The hardest stage of business: early Rainmaker-phase grind Why your confidence wobbles...
info_outline
Ep875 | Why Your Cash-Based PT Clinic Isn't Growing
The P.T. Entrepreneur Podcast
The Momentum Equation: Why Effort Alone Won’t Grow Your Cash PT Clinic In this episode, Doc Danny Matta uses a simple physics concept—momentum—to explain why some cash practices take off and others stall out. He breaks down his “business momentum equation” (effort × accuracy), shows why hard work on the wrong things keeps you stuck, and explains how to aim your effort at the right tasks so your clinic actually moves forward. Quick Ask If this episode helps you see your business more clearly, share it with another clinician who’s grinding but not gaining traction—and tag...
info_outline
Ep874 | The 3 Paths You Can Take When Starting Your Cash-Based PT Clinic
The P.T. Entrepreneur Podcast
3 Choices When You’re Thinking About Starting a Cash PT Clinic In this episode, Doc Danny Matta breaks down the real decision points for clinicians who are thinking about starting their own cash-based practice. He explains why staying stuck in “research mode” is dangerous, what it actually takes to make the leap, and the three clear paths you can choose—staying employed, going solo, or getting guided support. Quick Ask If this episode helps you get clarity on your next move, share it with another clinician who’s on the fence about starting a practice—and tag @dannymattaPT so he can...
info_outline
Ep873 | 8 Trillion Reasons Why You Should Lean Into Longevity
The P.T. Entrepreneur Podcast
Longevity, Cash PT, and the $8 Trillion Opportunity You Can’t Ignore In this episode, Doc Danny Matta breaks down why the global shift toward longevity is one of the biggest opportunities cash-based physical therapists will see in their careers. He shares real-world examples from high-end longevity models, explains why proactive, long-term health programming is exploding, and shows how cash PTs are uniquely positioned to lead this space. Quick Ask If this episode gets your wheels turning about longevity and long-term care, share it with another clinician who needs to hear it—and tag...
info_outline
Ep872 | Christmas Tree Lots, Steaks and Why The Work Should Be Hard
The P.T. Entrepreneur Podcast
The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he’s ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who’s grinding through a tough season—and tag...
info_outlineLongevity, Lifestyle Medicine & the Next Evolution of Physical Therapy
In this episode, Doc Danny Matta explores the growing trend of longevity and lifestyle medicine in physical therapy. From proactive health to performance-based rehab, he explains why the best clinics of the future will focus less on pain treatment and more on helping people live long, high-performing, pain-free lives.
Quick Ask
If this episode fires you up about the future of physical therapy, share it with another clinician who’s ready to break free from the traditional model—and tag @dannymattaPT so he can reshare! Let’s help more PTs step into their true potential as leaders in longevity and performance.
Episode Summary
- The longevity shift: More people aged 30–60 are embracing proactive, lifestyle-based health—and they’re looking for experts who can guide them.
- The rise of lifestyle medicine: Functional medicine, med spas, and peptide clinics are exploding, but performance-based PTs can lead this movement with evidence-based care.
- From reactive to proactive: Patients no longer want to wait until they’re in pain; they want to prevent issues and stay active for life.
- PTs as health quarterbacks: With trust, clinical skill, and holistic understanding, physical therapists can lead the proactive health space.
- Longevity as opportunity: Building proactive, continuity-based patient relationships benefits the client, the clinician, and the business.
Lessons & Takeaways
- People are seeking change: The public is more aware of health, wellness, and long-term vitality than ever before.
- Start the conversation early: Set longevity goals with patients during their first visit, not after discharge.
- Trust is currency: Use your expertise to filter out misinformation and guide patients through the noise.
- Be proactive, not reactive: Create continuity plans so patients come in to avoid problems, not just fix them.
- Health is compounding: Small daily changes, reinforced over time, create generational shifts in family health and behavior.
Mindset & Motivation
- Imagine if... You’re 60, running your best marathon, playing with your grandkids, and doing it pain-free.
- Positive framing wins: Inspire patients with what’s possible, not fear of what could go wrong.
- Be the outlier: Longevity isn’t luck—it’s built through consistent, proactive choices over decades.
- Lead by example: Your own habits will influence patients and your community more than anything you say.
Pro Tips for Clinicians
- Develop longevity programs: Build memberships or continuity models that focus on performance and proactive care.
- Educate your team: Make sure every provider knows how to discuss long-term health, not just pain management.
- Market the lifestyle shift: Use “high performance, pain-free living” as a message that resonates with the modern patient.
- Invest in business skills: Great care means nothing if your systems can’t sustain it—learn marketing, sales, and finance.
Notable Quotes
“We help people live high-performance, pain-free lives for as long as they want to.”
“The performance-based PT is the quarterback of proactive health.”
“Don’t undervalue your ability to change lives—people are searching for what we offer.”
“Imagine if you were the 60-year-old still chasing PRs and playing with your grandkids.”
Action Items
- Start proactive conversations with patients in their first session.
- Develop long-term membership or continuity plans for performance and wellness.
- Learn to filter misinformation and guide patients toward trustworthy resources.
- Encourage goal setting around longevity, not just pain relief.
Programs Mentioned
- PT Biz Mastermind: Learn to build sustainable, performance-based cash practices that empower long-term patient success.
- PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn how to replace your income and go full time in your practice. Join here.
Resources & Links
About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete’s Potential. He’s helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S., and is passionate about helping PTs lead the next generation of proactive healthcare.