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Ep881 | I Was Right... 14 Years Later

The P.T. Entrepreneur Podcast

Release Date: 01/01/2026

Ep891 | What To Expect From PT Biz At CSM 2026 show art Ep891 | What To Expect From PT Biz At CSM 2026

The P.T. Entrepreneur Podcast

Episode Summary In this episode, Doc Danny shares why cash-based physical therapy entrepreneurship is entering a powerful new phase. From his upcoming presentations at CSM to the broader evolution of the profession, Danny breaks down how business models have changed, why scalability is now real, and what this means for clinicians who want more autonomy, impact, and long-term opportunity. In This Episode, You’ll Learn Why distraction during documentation hurts rapport and outcomes, and how AI scribes can fix it What Doc Danny is presenting at CSM and why cash-based models are gaining...

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Ep890 | A Thriving Cash-Based PT Clinic In The Dance Niche With Holly Navarro show art Ep890 | A Thriving Cash-Based PT Clinic In The Dance Niche With Holly Navarro

The P.T. Entrepreneur Podcast

Episode Summary In this episode, Doc Danny shares a conversation between Rainmaker coach Jaxie Meth and Mastermind member Holly Navarro. Holly walks through how she built a cash-based practice in a narrow niche (dance medicine), found her first treatment space, grew through community workshops, and scaled into hiring and a standalone clinic location. Try Claire (AI Scribe for PTs) Want to save your clinicians hours every week and increase capacity without burning them out? . What You’ll Learn How Holly built a real practice around a “small” niche and why narrow can scale What it...

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Ep889 | 4 Signs Your Clinical Staff Has A Money Mindset Problem show art Ep889 | 4 Signs Your Clinical Staff Has A Money Mindset Problem

The P.T. Entrepreneur Podcast

Episode Summary Cash-based clinics live and die by clear communication, confidence, and value. In this episode, Doc Danny breaks down four red flags that your staff clinician has a money mindset problem and how it quietly crushes conversions, plan-of-care adherence, retention, and clinic revenue. In This Episode, You’ll Learn Why money mindset issues are common in healthcare and how they show up in cash-based care How staff clinicians unknowingly make affordability decisions for patients The damage caused by apologizing for pricing and losing authority Why downgrading plans without...

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Ep888 | The Hidden Asset Worth 250K In Your Clinic show art Ep888 | The Hidden Asset Worth 250K In Your Clinic

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The $250,000 Asset Sitting in Your Clinic Right Now Most clinic owners work nonstop to bring in new patients while completely ignoring the most valuable asset they already have. Their past patients. In this episode of the PT Entrepreneur Podcast, Danny explains how past clients can quietly represent hundreds of thousands of dollars in recurring revenue and why most clinics never tap into it. In This Episode, You’ll Learn: Why recurring revenue is the most valuable dollar in your clinic How past patients can generate predictable, stable income The math behind a $250,000 recurring revenue...

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Ep887 | Why Your Best Month Might Be A Huge Problem For Your Clinic show art Ep887 | Why Your Best Month Might Be A Huge Problem For Your Clinic

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How Big Clinical Months Can Quietly Wreck Your Cash Flow Big months feel like a win. More patients, more prepaid packages, more cash hitting the account. But if you do not understand how to manage that cash, those same big months can put you in a financial bind later in the year. In this episode of the PT Entrepreneur Podcast, Danny breaks down why prepaid revenue creates false confidence, how owners accidentally drain their reserves, and the simple rule that keeps your clinic financially stable. In This Episode, You’ll Learn: Why prepaid services are not the same thing as earned revenue...

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Ep886 | The 80/20 Clinic Growth Strategy show art Ep886 | The 80/20 Clinic Growth Strategy

The P.T. Entrepreneur Podcast

The 80/20 Principle of Running a Cash-Based PT Clinic In this episode of the PT Entrepreneur Podcast, Dr. Danny Matta breaks down the 80/20 principle for cash-based clinic owners and simplifies what you should track if you want to grow past yourself. Instead of obsessing over dozens of metrics, Danny argues there are three “dollar productive” KPIs that drive almost all clinic growth. He also explains why provider schedules either snowball fast or stall for a year and how to shorten that ramp from 12+ months to around six months with the right focus. In This Episode, You’ll Learn: How...

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Ep885 | One More Reason For You To Focus On Longevity show art Ep885 | One More Reason For You To Focus On Longevity

The P.T. Entrepreneur Podcast

Longevity, Cash PT, and Skating Where the Puck Is Going In this episode of the PT Entrepreneur Podcast, Doc Danny talks about why he keeps coming back to one big theme: longevity. He looks at how the market around proactive health, functional medicine, and long-term performance is exploding and why cash-based clinics are perfectly positioned to play a major role. If you want to move beyond “fix the injury and discharge” and build an ongoing longevity offer, this episode lays out the opportunity and the mindset behind it. In This Episode, You’ll Learn: Why patient experience is a...

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Ep884 | Why Focusing On One Thing Will Change Your Clinic show art Ep884 | Why Focusing On One Thing Will Change Your Clinic

The P.T. Entrepreneur Podcast

The One Thing Filter: How to Make Better Decisions as Your Clinic Grows In this episode of the PT Entrepreneur Podcast, Doc Danny shares a simple but powerful idea for clinic owners: pick one core outcome your business exists to create and use it as a filter for every major decision. As your team grows, choices get more complex — what to say yes to, what to ignore, who to hire, what projects to start. Danny breaks down how to choose your “one thing,” why money has to be part of it, and how aligning your team around that filter makes leadership easier and your business more stable. In...

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Ep883 | What To Do With A Difficult Staff Clinician show art Ep883 | What To Do With A Difficult Staff Clinician

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What To Do With a Frustrating Employee In Your Clinic In this episode, Doc Danny breaks down one of the hardest parts of owning a clinic: dealing with a talented but frustrating employee. You know the type. Great with patients, solid outcomes, but sloppy with systems, notes, and follow through. Danny walks through the three real options you have, why “letting it slide” destroys culture, and how to use a performance improvement plan to either turn things around or coach someone out. In This Episode, You’ll Learn: The classic pattern of the friendly, high-output clinician who struggles...

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Ep882 | Why Your Clinic Isn't Getting More Referrals show art Ep882 | Why Your Clinic Isn't Getting More Referrals

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How to Turn Patients into Raving Fans (and Referral Machines) In this episode of the PT Entrepreneur Podcast, Doc Danny breaks down why most clinics are stuck in “purgatory” with word of mouth and what separates average clinics from the ones patients can’t stop talking about. Using a great chicken joint and a mediocre Italian restaurant as examples, he shows you how clients really think about your business and what has to change if you want more organic referrals in 2026. In This Episode, You’ll Learn: Why saving clinician time with an AI scribe like Claire can quietly add $30,000 in...

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More Episodes

Big Ship or Small Boat: Are You in the Right Organization?

In this episode of the PT Entrepreneur Podcast, Doc Danny tells a story from his time as an Army PT in Hawaii and how a denied human performance proposal, that finally got implemented 13 years later, forced him to ask a hard question. Am I on the right ship or do I need to build my own boat? If you feel boxed in by red tape, slow decisions, and limited influence, this one will hit home.

In This Episode, You’ll Learn:

  • The human performance proposal Danny and a strength coach pitched to their division in 2011–2012
  • Why a project that would save millions and improve readiness still got shut down
  • What a general meant when he said “the Army’s a big ship and it turns really slowly”
  • How that moment planted the seed for Danny leaving to start his own practice
  • How to tell if you are in the wrong organization for your personality and goals
  • Why some people thrive in big systems and others feel suffocated by them
  • Why regret is worse than trying and failing at your own thing
  • What to do if you suspect you need to build the job you want instead of waiting for it

The Schofield Barracks Story

Back in 2011–2012, Danny was the only physical therapist for an entire brigade at Schofield Barracks in Hawaii. Between him, another PT, and a shared strength coach, they were responsible for thousands of soldiers spread across multiple brigades and clinics.

Injury rates were driving a constant stream of soldiers into civilian clinics and hurting deployment readiness. Danny and his strength coach friend put together a human performance proposal that would add a handful of contracted providers. The math was simple. A few hundred thousand dollars of contract help could save the Army millions and keep more soldiers ready to deploy.

They took the plan to the division commander, a general who was also one of Danny’s patients and very supportive of what Danny was doing clinically. Danny walked into the meeting convinced the proposal would be approved.

It was denied.

“The Army’s a Big Ship and It Turns Really Slowly”

The next day, the division commander pulled Danny aside and explained his decision. He said he liked the idea, but told him the Army is a big ship and it turns very slowly.

That comment stuck. Danny remembers thinking, “If this is such an obvious win and we still can’t move, do I even want to be on a ship like this?”

More than a decade later, his strength coach friend called to say the division had finally launched a human performance program that looked a lot like their original proposal. “We were right. We finally won,” he said. Danny laughed. It took over ten years for the ship to turn.

Are You on the Right Ship?

The point of the story is not just that the military moves slowly. The point is to help you ask whether you are in the right environment for how you are wired.

Big organizations:

  • Move slowly and carry layers of approval and red tape
  • Limit how much control you have over clinical model, scheduling, and innovation
  • Can be a great fit if you value stability, structure, and predictable paths

Entrepreneurship and small clinics:

  • Move quickly and let you act on ideas without begging for permission
  • Give you direct control over patient experience, offers, and operations
  • Come with more personal risk and fewer safety nets

If you constantly find yourself saying “There is a better way to do this and nobody will listen,” that is a sign. If you love solving problems, want to experiment, and are tired of watching your ideas die in meetings, you may not be in the right organization.

Don’t Wait a Decade for Someone Else to Say Yes

Most physical therapists never planned to start a business. The default story is to join a big rehab system or national chain, climb the ladder to clinic director, then maybe move into regional leadership.

That can be a great path for the right person. But if you feel like you are on a big ship that turns too slowly, you may need to build the job you actually want instead of hoping someone else creates it for you.

Trying and failing at your own thing is almost always better than never trying and sitting with regret later. At some point, you will not have the same window to take a swing.

Action Steps If You Feel “Stuck”

  • Check your frustration. Is it about one boss or one clinic, or is it about the whole system?
  • Write down the kind of care you wish you could deliver if nobody told you “no.”
  • Run the numbers on what it would take to replace your income in a small cash-based practice.
  • Talk to people who have already left big systems and ask what they would do differently.

Need Help Building Your Own Boat?

If you suspect you are in the wrong organization and want a concrete plan to go from employed to running your own cash practice, the PT Biz Part Time to Full Time 5-Day Challenge will walk you through:

  • Exactly how much income you need to replace
  • How many patients you need to see and at what visit rate
  • Three different paths to go from part time to full time
  • The basic sales and marketing systems you will need
  • A simple one-page business plan so you can take action

Join the free challenge: https://physicaltherapybiz.com/challenge

Free Your Time With Claire, the AI Scribe

If your current job has you charting during sessions or staying late to finish notes, Claire can help. Claire is an AI scribe trained specifically for physical therapists that handles your documentation so you can focus fully on your patients and follow up with them instead of your EMR.

Try Claire free for 7 days: https://meetclaire.ai