#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company
B2B Agility™ with Greg Kihlström
Release Date: 12/17/2024
#43: Localizing video using AI with Guy Piekarz from Panjaya
B2B Agility™ with Greg Kihlström
Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization remove barriers, preserve cultural nuance, and make video content truly global? Joining me today is Guy Piekarz, CEO of Panjaya, a company revolutionizing video localization with AI-driven deep-real technology that provides seamless lip-syncing and...
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#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro
B2B Agility™ with Greg Kihlström
How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his college dorm room, long before e-commerce, fax machines, or even 1-800 numbers were mainstream. What started as a small side project in the late 1970s has grown into a thriving business with over 125 employees, helping small businesses across...
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#41: Connecting deeply with B2B audiences with Jason Ing, Gusto
B2B Agility™ with Greg Kihlström
Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payroll, health insurance, HR tools, and more to empower their teams both locally and internationally. Jason has spearheaded innovative campaigns like the recent "Choose Gusto" campaign, proving that even the most unexpected topics can connect...
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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™
B2B Agility™ with Greg Kihlström
Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, she has helped countless businesses scale and thrive. She’s here to share her insights on harnessing the power of PR to elevate B2B brands, even in the most challenging environments. Karla Jo Helms, Chief Evangelist and Anti-PR...
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#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments
B2B Agility™ with Greg Kihlström
As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants, equipping small and medium-sized businesses with the tools they need to thrive in changing economic climates. Known for his community-centric approach to fintech, Brian is here to share insights into how the right payment systems can support...
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#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck
B2B Agility™ with Greg Kihlström
In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they’ve built not one but three successful brands, including Moosejaw, which sold to Walmart, and CrowdRise, which sold to GoFundMe. Now, they’re revolutionizing the way companies approach board meetings with Zeck, while continuing to push the boundaries of what it means to build a...
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#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com
B2B Agility™ with Greg Kihlström
Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires?
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#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo
B2B Agility™ with Greg Kihlström
In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time?
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#35: Aligning organizations for success, with Robert Chatwani, President, Docusign
B2B Agility™ with Greg Kihlström
How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential?
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#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze
B2B Agility™ with Greg Kihlström
Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively?
info_outlineIs your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth.
This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which has both B2B and D2C customers and operates in over 130 countries and has over 5,000 SKUs available online.
We’ll discuss the unique challenges of content for both D2C and B2B e-commerce, the impact of generative AI, and how platforms like Optimizely are shaping the future of e-commerce content management.
Resources
D'Addario website: https://www.daddario.com
Optimizely website: https://www.optimizely.com
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com