Breaking Barriers The Journey of a Black Female Tax Strategist
Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Release Date: 09/19/2024
Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Having a business is not goign to give you financial freedom unless... In this powerful and truth-telling episode, Alejandra Rojas is joined by investing educator to dismantle one of the biggest myths in entrepreneurship: that reinvesting in your business is enough to build wealth. Together, they unpack the marketing traps that keep women of color entrepreneurs stuck in a cycle of constant reinvestment and delayed security. This is a heart-centered, trauma-informed conversation about reclaiming your power, creating wealth on your own terms, and investing for real—even when...
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Are you struggling to tell your business story in a way that lands you funding? In this powerful episode, Alejandra sits down with Latasha Randle, program manager of the Fund Her Future grant, and Irene Bekoe, a recent grant awardee and founder of That Good Good Shea. Together, they share the inside story of how women of color entrepreneurs can position themselves to receive funding, the role of mission-driven business in winning opportunities, and how support goes far beyond just writing a check. Important Links: 👉🏾Pitch me your story: 👉🏾 Financial Freedom Toolkit: ...
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Is your income dissapearing as fast as it hits your account? This episode is for you. Let's reveal four tested money hacks that make your money stay and work for you. From pausing before you spend, to selling before you invest, to turning savings into a game, these strategies are proven to grow both your bank account and your business without killing your joy. Important Links: 👉🏾Pitch me your story: 👉🏾 Take the Financial Freedom Assessment: 👉🏾 Rate & Review This Podcast: 👉🏾 Follow Alejandra Rojas on LinkedIn: In This Episode,...
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Name them, ask them, succeed. In this episode Alejandra Rojas dives deep into the five non-negotiable money conversations every woman of color entrepreneur needs to have to build a business that sustains—not drains—your life. If you’ve been leading with hustle, vibes, and prayer but still feel stuck in financial fog, this episode offers the clarity you’ve been craving. Alejandra walks listeners through the mindset shifts, boundaries, and financial systems that transform burnout into bankable strategy. Important Links: 👉🏾Pitch me your story: 👉🏾 Take 1 of the 5 1:1...
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What if the fear of being seen is the money block you’ve never named? In this episode, Alejandra sits down with LinkedIn strategist Natasha Walstra for a heart-centered conversation on one of the most overlooked money blocks among women of color: the fear of visibility. Together, they unpack how generational trauma, cultural expectations, and internalized doubt can keep us from stepping into our power online—and keep money and opportunities out of reach. You’ll hear actionable strategies for shifting your mindset, showing up as your expert self, and leveraging LinkedIn for real impact...
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Lets talk about a financial habit I've seen cost more than lack of budget. In today's episode, uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it. Important Links: 👉🏾 Sign up for Rewired: ...
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Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money. Important Links: 👉🏾 Sign up for Rewired: 👉🏾Pitch me your...
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Is your business making money or just moving money? In this episode of The Brown Way to Money, sits down with , founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of...
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You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth. Important Links: 👉🏾 Pitch me...
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For more insights on opportunities like this, subscribe we send opportunities like this every week. In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that. Apply for this grant here: We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by...
info_outlineAs a black female entrepreneur in the tax industry, Sandra Morneau has faced her share of challenges. In this eye-opening episode of the Money Mindset Show, we explore the unique hurdles that women of color encounter in the financial world and how to overcome them.
Important Links:
- The Brown Way To Money Academy is Open! Financial Indpendence for Women of Color is here >>> www.themoneymindsethub.com/brown
- Our Guest Socials >>> https://www.linkedin.com/in/sandramorno-taxstrategist/
- Rate this podcast >>> www.themoneymindsethub.com/rate
- Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
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Sandra, a tax strategist with 15 years of experience, shares her journey from aspiring sports agent to becoming a digital nomad helping entrepreneurs, expats, and remote workers navigate the complex world of taxes. Her insights shed light on the importance of understanding the difference between tax preparation and tax planning, and how this knowledge can save you thousands of dollars.
Key Takeaways:
- 1. Breaking stereotypes: Discover how Sandra overcame preconceptions about what a tax professional should look like.
- 2. The power of education: Learn why understanding taxes is crucial for reducing anxiety and making informed financial decisions.
- 3. Pricing challenges: Explore the difficulties of standing firm on your worth as a minority in a white male-dominated industry.
- 4. Building confidence: Gain insights on how to present your services without feeling the need to over-justify your expertise.
- 5. Creating community: Hear about Sandra's vision for supporting digital nomads and expats through her new brand, Money Smart Travel Nista.
Reflection Questions:
- • How can we challenge our own biases when seeking professional services?
- • What steps can you take to better understand your tax situation and reduce financial anxiety?
- • How might you apply Sandra's advice on standing firm in your pricing to your own business or career?
This episode offers a thoughtful exploration of the intersections between race, gender, and entrepreneurship in the financial sector. Whether you're a business owner, aspiring digital nomad, or simply looking to improve your financial literacy, Sandra's story provides valuable lessons and inspiration.
Join us for an enlightening conversation that may just change the way you think about taxes, travel, and building a successful business as a woman of color.