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The Worst Financial Habit Women of Color Have (And How to Break It)

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Release Date: 07/04/2025

The Worst Financial Habit Women of Color Have (And How to Break It) show art The Worst Financial Habit Women of Color Have (And How to Break It)

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Lets talk about a financial habit I've seen cost more than lack of budget.  In today's episode, uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it. Important Links: 👉🏾 Sign up for Rewired: ...

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Lets talk about a financial habit I've seen cost more than lack of budget. 

In today's episode, Alejandra Rojas uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it.

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In This Episode, You'll Learn:

  • Why silence is the most expensive financial habit we rarely talk about

  • How “being grateful” has been weaponized to keep women of color small

  • What it really costs to stay quiet in business

  • Why visibility is your new protection, not your threat

  • How to start speaking up and shifting your financial future

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