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The Brown Way to Money Unlocking Financial Independence for Women of Color

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Release Date: 10/09/2024

Doing Everything Right With Money? Michelle Obama on Why It Still Feels Hard show art Doing Everything Right With Money? Michelle Obama on Why It Still Feels Hard

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money. Important Links: 👉🏾 Sign up for Rewired: 👉🏾Pitch me your...

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Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Is your business making money or just moving money? In this episode of The Brown Way to Money, sits down with , founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of...

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Brown Way To Money - Money Talks for Women of Color Entrepreneurs

You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth. Important Links: 👉🏾 Pitch me...

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Brown Way To Money - Money Talks for Women of Color Entrepreneurs

For more insights on opportunities like this, subscribe we send opportunities like this every week.  In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that. Apply for this grant here: We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by...

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Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either. In this powerful episode, speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or hesitating to raise your rates, this is your wake-up call. Through a trauma-informed lens, Alejandra explores why pricing feels so triggering, how financial trauma influences your business decisions, and what you really need to consider to price sustainably in uncertain times. This...

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Brown Way To Money - Money Talks for Women of Color Entrepreneurs

She built a 1.2M business from doing one thing that grew her audience and her business.  In this episode of The Brown Way to Money Podcast, sits down with —better known online as Clover Money Coach—for a no-fluff, high-energy conversation about building financial success and online presence from the ground up. From creating content that actually connects, to managing the chaos of multiple revenue streams, Chloe breaks down exactly how she went from full-time employee to seven-figure business owner in just a few years—by showing up consistently, embracing her “lazy investor”...

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Brown Way To Money - Money Talks for Women of Color Entrepreneurs

How can you work with your nervous system and navigate those lower income months anxiety?  In this powerful solo episode of The Brown Way to Money Podcast, explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually. If you’ve ever felt intense fear, shame, or self-doubt when your income dips, this episode will help you understand why—and give you a path to heal. Alejandra breaks down how past money wounds, generational stories, and nervous system responses get activated during slow seasons in...

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Brown Way To Money - Money Talks for Women of Color Entrepreneurs

How do you create consistent financial growth when the world around you wasn’t designed for your success? In this solo episode of The Brown Way to Money Podcast, pulls back the curtain on three transformative mindset shifts that every woman of color in business must embrace to build real, lasting financial independence. Based on months of interviews, research, and conversations with powerhouse WOC entrepreneurs (including for her Forbes column!), Alejandra breaks down the overlooked inner work that happens before the strategy even starts working. From ditching perfectionism and ego, to...

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Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Can a Side Hustle Really Replace Your 9–5? Here's How Nicole Made It Happen How are you supposed to grow your business, stay financially sane, and chase your independence when you're exhausted by bias, your 9–5 isn’t built for you, and uncertainty seems to be the only thing guaranteed? In this episode of The Brown Way to Money Podcast, host Alejandra Rojas sits down with powerhouse entrepreneur Nicole Leon—a proud Latina, devoted mom, and self-made business owner who turned two side hustles into six-figure brands. Nicole didn’t just start a lash business and ride a wave. She created...

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Brown Way To Money - Money Talks for Women of Color Entrepreneurs

How are you supposed to grow, and stay financially sane in your business when global tariffs are rising, the economy is unstable, and financial stress is hitting everyone around you? In this episode of The Brown Way to Money Podcast, is flying solo to break down what’s really going on from the highest U.S. tariffs since 1909 to world latest economic moves—and what it all means for women of color in business. You’ll get grounded, practical strategies to keep growing your business in a time of uncertainty. Whether you’re a service provider, product-based entrepreneur, or somewhere in...

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More Episodes

As a woman of color, have you ever wondered what true financial independence looks like? In this eye-opening episode, I dive deep into the heart of what it means to achieve financial freedom, and why it's not just about reaching a specific number in your bank account.

Important Links: 

  1. The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
  2.  Our Guest Socials >>> https://www.linkedin.com/in/sheenayapchan/ 
  3. Rate this podcast >>> www.themoneymindsethub.com/rate
  4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
  5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

 

I share my unique perspective on financial independence as a process rather than an end goal, introducing the transformative Brown Framework. This approach is designed specifically for women of color entrepreneurs who are ready to break free from traditional money mindsets and create lasting wealth.

 

The Five Pillars of Financial Independence

Through the Brown Framework, I outline five crucial steps to achieving true financial independence:

  1. Embracing a big vision
  2. Remembering without reliving
  3. Owning your narrative
  4. Creating an achievable plan
  5. Normalizing success

 

Each step is carefully crafted to address the unique challenges and experiences of women of color in business, helping you overcome financial trauma, cultural barriers, and systemic obstacles.

 

Breaking Free from Limiting Beliefs

I discuss how societal expectations and historical injustices have shaped our relationship with money, and provide strategies for releasing financial trauma and guilt. By owning your narrative and embracing your ambition, you'll learn to create a business that not only generates wealth but also aligns with your values and vision.

"Financial independence is not an end goal. It is a process that you design and walk, especially with your business."

 

A Call to Action for Women of Color

This episode is more than just financial advice – it's a rallying cry for women of color to take control of their financial futures. I share personal anecdotes and insights gained from mentoring over 550 women through this journey, demonstrating that financial independence is within reach when you have the right tools and mindset.

Are you ready to redefine your relationship with money and create lasting wealth on your own terms? Tune in to discover how the Brown Framework can guide you towards true financial independence and empower you to become a beacon of success for your community.