Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money. Important Links: 👉🏾 Sign up for Rewired: 👉🏾Pitch me your...
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Is your business making money or just moving money? In this episode of The Brown Way to Money, sits down with , founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of...
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You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth. Important Links: 👉🏾 Pitch me...
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For more insights on opportunities like this, subscribe we send opportunities like this every week. In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that. Apply for this grant here: We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by...
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Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either. In this powerful episode, speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or hesitating to raise your rates, this is your wake-up call. Through a trauma-informed lens, Alejandra explores why pricing feels so triggering, how financial trauma influences your business decisions, and what you really need to consider to price sustainably in uncertain times. This...
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She built a 1.2M business from doing one thing that grew her audience and her business. In this episode of The Brown Way to Money Podcast, sits down with —better known online as Clover Money Coach—for a no-fluff, high-energy conversation about building financial success and online presence from the ground up. From creating content that actually connects, to managing the chaos of multiple revenue streams, Chloe breaks down exactly how she went from full-time employee to seven-figure business owner in just a few years—by showing up consistently, embracing her “lazy investor”...
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How can you work with your nervous system and navigate those lower income months anxiety? In this powerful solo episode of The Brown Way to Money Podcast, explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually. If you’ve ever felt intense fear, shame, or self-doubt when your income dips, this episode will help you understand why—and give you a path to heal. Alejandra breaks down how past money wounds, generational stories, and nervous system responses get activated during slow seasons in...
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How do you create consistent financial growth when the world around you wasn’t designed for your success? In this solo episode of The Brown Way to Money Podcast, pulls back the curtain on three transformative mindset shifts that every woman of color in business must embrace to build real, lasting financial independence. Based on months of interviews, research, and conversations with powerhouse WOC entrepreneurs (including for her Forbes column!), Alejandra breaks down the overlooked inner work that happens before the strategy even starts working. From ditching perfectionism and ego, to...
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Can a Side Hustle Really Replace Your 9–5? Here's How Nicole Made It Happen How are you supposed to grow your business, stay financially sane, and chase your independence when you're exhausted by bias, your 9–5 isn’t built for you, and uncertainty seems to be the only thing guaranteed? In this episode of The Brown Way to Money Podcast, host Alejandra Rojas sits down with powerhouse entrepreneur Nicole Leon—a proud Latina, devoted mom, and self-made business owner who turned two side hustles into six-figure brands. Nicole didn’t just start a lash business and ride a wave. She created...
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How are you supposed to grow, and stay financially sane in your business when global tariffs are rising, the economy is unstable, and financial stress is hitting everyone around you? In this episode of The Brown Way to Money Podcast, is flying solo to break down what’s really going on from the highest U.S. tariffs since 1909 to world latest economic moves—and what it all means for women of color in business. You’ll get grounded, practical strategies to keep growing your business in a time of uncertainty. Whether you’re a service provider, product-based entrepreneur, or somewhere in...
info_outlineReady to change the way you think about money and take control of your financial future? In this inaugural episode of The Brown Way to Money Podcast, host Alejandra Rojas, a Black Latina entrepreneur and finance expert, shares her personal journey and introduces a new approach to achieving financial independence for women of color in business.
Alejandra explores why traditional financial education often fails women of color and explains the importance of rewriting the rules to fit our unique identities and experiences. From breaking generational cycles to addressing financial trauma, this episode lays the foundation for redefining your relationship with money and building generational wealth.
Whether you're just starting your journey to financial freedom or looking for actionable strategies to grow your business, this episode is packed with practical insights, empowering stories, and tools to help you thrive.
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Key Takeaways:
- Traditional financial education doesn’t consider the unique needs of women of color.
- Financial success is possible when you rewrite the rules and own your narrative.
- Understanding financial trauma is essential for personal and professional growth.
- Building generational wealth requires breaking existing cycles.
- Financial independence is a journey that we can navigate together as a community.
In this episode, you’ll discover:
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Why financial education hasn’t been built with women of color in mind.
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The importance of rewriting the rules to create a tailored path to financial success.
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How understanding and addressing financial trauma can unlock your potential.
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The power of claiming your voice in financial conversations and creating generational wealth.
Subscribe & Join Us:
This episode is just the beginning! Tune in each week as we explore the Brown Way to Money through actionable steps, transformative stories, and strategies designed to empower women of color. Subscribe to The Brown Way to Money Podcast on Apple Podcasts, Spotify, or your favorite platform.
The first episode drops December 27, and we can’t wait to embark on this journey with you. Financial independence is possible – let’s claim it together!