loader from loading.io

Can You Really Build a Thriving Business with Family? Here's What No One Tells You

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Release Date: 03/24/2025

How to ACTUALLY Build Generational Wealth and NOT Just Business Hype? show art How to ACTUALLY Build Generational Wealth and NOT Just Business Hype?

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Having a business is not goign to give you financial freedom unless...  In this powerful and truth-telling episode, Alejandra Rojas is joined by investing educator to dismantle one of the biggest myths in entrepreneurship: that reinvesting in your business is enough to build wealth. Together, they unpack the marketing traps that keep women of color entrepreneurs stuck in a cycle of constant reinvestment and delayed security. This is a heart-centered, trauma-informed conversation about reclaiming your power, creating wealth on your own terms, and investing for real—even when...

info_outline She Won the Grant! How Do You Share Your Story to Secure Funding? show art She Won the Grant! How Do You Share Your Story to Secure Funding?

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Are you struggling to tell your business story in a way that lands you funding? In this powerful episode, Alejandra sits down with Latasha Randle, program manager of the Fund Her Future grant, and Irene Bekoe, a recent grant awardee and founder of That Good Good Shea. Together, they share the inside story of how women of color entrepreneurs can position themselves to receive funding, the role of mission-driven business in winning opportunities, and how support goes far beyond just writing a check. Important Links: 👉🏾Pitch me your story:  👉🏾 Financial Freedom Toolkit:  ...

info_outline Money Hacks That Actually Works To Grow Your Business (and Bank Account) show art Money Hacks That Actually Works To Grow Your Business (and Bank Account)

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Is your income dissapearing as fast as it hits your account? This episode is for you.  Let's reveal four tested money hacks that make your money stay and work for you. From pausing before you spend, to selling before you invest, to turning savings into a game, these strategies are proven to grow both your bank account and your business without killing your joy. Important Links: 👉🏾Pitch me your story:  👉🏾 Take the Financial Freedom Assessment:  👉🏾 Rate & Review This Podcast:  👉🏾 Follow Alejandra Rojas on LinkedIn:  In This Episode,...

info_outline Do You Know the Five Money Questions Every Entrepreneur Must Answer? show art Do You Know the Five Money Questions Every Entrepreneur Must Answer?

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Name them, ask them, succeed. In this episode Alejandra Rojas dives deep into the five non-negotiable money conversations every woman of color entrepreneur needs to have to build a business that sustains—not drains—your life. If you’ve been leading with hustle, vibes, and prayer but still feel stuck in financial fog, this episode offers the clarity you’ve been craving. Alejandra walks listeners through the mindset shifts, boundaries, and financial systems that transform burnout into bankable strategy. Important Links: 👉🏾Pitch me your story:  👉🏾 Take 1 of the 5 1:1...

info_outline Could This Money Block Be the One That’s Holding You Back? show art Could This Money Block Be the One That’s Holding You Back?

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

What if the fear of being seen is the money block you’ve never named? In this episode, Alejandra sits down with LinkedIn strategist Natasha Walstra for a heart-centered conversation on one of the most overlooked money blocks among women of color: the fear of visibility. Together, they unpack how generational trauma, cultural expectations, and internalized doubt can keep us from stepping into our power online—and keep money and opportunities out of reach. You’ll hear actionable strategies for shifting your mindset, showing up as your expert self, and leveraging LinkedIn for real impact...

info_outline The Worst Financial Habit Women of Color Have (And How to Break It) show art The Worst Financial Habit Women of Color Have (And How to Break It)

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Lets talk about a financial habit I've seen cost more than lack of budget.  In today's episode, uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it. Important Links: 👉🏾 Sign up for Rewired: ...

info_outline Doing Everything Right With Money? Michelle Obama on Why It Still Feels Hard show art Doing Everything Right With Money? Michelle Obama on Why It Still Feels Hard

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money. Important Links: 👉🏾 Sign up for Rewired: 👉🏾Pitch me your...

info_outline What Happens When You Don’t Understand Your Business’s Cash Flow? show art What Happens When You Don’t Understand Your Business’s Cash Flow?

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Is your business making money or just moving money? In this episode of The Brown Way to Money, sits down with , founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of...

info_outline How Do You Spot Financial Trauma Blocking Your Success In Business? show art How Do You Spot Financial Trauma Blocking Your Success In Business?

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth. Important Links: 👉🏾 Pitch me...

info_outline $100K in Grants -This is How You Make Your Application Stand Out as a Woman of Color show art $100K in Grants -This is How You Make Your Application Stand Out as a Woman of Color

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

For more insights on opportunities like this, subscribe we send opportunities like this every week.  In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that. Apply for this grant here: We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by...

info_outline
 
More Episodes

Ever wondered if working with your mom (or any family member) could actually grow your businessor just make the holidays awkward?

In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Vonmarie Thomas, a brilliant NYC-based accountant, fractional CFO, and Afro-Latina powerhouse, to explore the beauty and boundaries of working with family in business. From onboarding her mom as a business partner to setting emotional and contractual boundaries, Vonmarie shares the behind-the-scenes of building generational wealth while keeping relationships strong.

If you’ve ever thought about working with your parents or family—but fear the tension, blurred lines, or cultural hierarchies—this episode is your permission slip and your playbook.

Important Links:

Important Links:

Visit The Brown Way to Money – www.brownwaytomoney.com
Rate & Review This Podcast – www.brownwaytomoney.com/rate
Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN
Follow Vonmarie on Instagram – @vonmarie_breakaway_ba
Connect with Vonmarie on LinkedIn – linkedin.com/in/vonmariethomas

Key Takeaways:

Business + Family Can Work (If You Set the Rules)
Contracts, clear communication, and defined roles are essential—even when you’re hiring your mom.

You Are the Authority—Even in Family Dynamics
Vonmarie shares how redefining “authority” helped her lead confidently while maintaining deep respect for her mom.

Soft Skills Are the Secret Sauce
Kindness, humility, forgiveness, and emotional awareness are non-negotiables when business meets family.

Generational Wealth is More Than Money
From passing on business knowledge to creating travel memories, Vonmarie shows how wealth lives in both assets and experiences.

Don’t Wait for Permission to Lead
Learn how to stand in your power—even when you're working with people who raised you.

In This Episode, You’ll Discover:

  • How do I set boundaries when working with family in my business?

  • What contracts and expectations should I have in place before hiring a parent?

  • Can I still be a good daughter/son and also be the boss?

  • How do cultural expectations impact our leadership style as women of color?

  • What are the emotional and financial benefits of involving family in business?

  • How do I prevent business from taking over every personal moment?

Microgrants Section:

Did you hear the secret word? Apply now to win a $500 microgrant to fuel your business, career, or financial growth. Apply here.

Subscribe & Join Us:

This episode is just the beginning. Tune in every week for actionable strategies, personal stories, and expert insights to help women of color build wealth and success.

Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or your favorite platform.

Let’s redefine financial independence together.

About Our Guest:

Vonmarie Thomas is a skilled accounting professional with expertise in complex bookkeeping, financial reporting, budgeting, cloud technology, and auditing. As a bookkeeper, controller, and fractional CFO, she brings both technical excellence and a bright, approachable personality to her work with small business clients.

She serves a variety of industries including Trust & Estate, social media creators, nonprofits, hospitality, and professional services. Based in NYC, Vonmarie leverages cutting-edge tech to simplify bookkeeping, tax prep, and financial operations for entrepreneurs. Outside the office, you’ll find her vibing at live concerts or jet-setting to tropical destinations with her friends.