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How to Stop Negative Spiraling When Income Is Lower Than Expected?

Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Release Date: 05/02/2025

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More Episodes

How can you work with your nervous system and navigate those lower income months anxiety? 

In this powerful solo episode of The Brown Way to Money Podcast, Alejandra Rojas explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually.

If you’ve ever felt intense fear, shame, or self-doubt when your income dips, this episode will help you understand why—and give you a path to heal. Alejandra breaks down how past money wounds, generational stories, and nervous system responses get activated during slow seasons in business.

She shares a simple, repeatable 3-step framework to move through those triggering moments, regulate your emotions, and reframe the financial narrative you're carrying—so you can grow with clarity, not chaos.

This episode is essential listening for every WOC entrepreneur ready to stop letting past financial pain define her future.

 

Important Links:

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Episodes mentioned:

1. Paula Pant : Financial Freedom When Your Income Isn't consistent.

2. Generational Financial Trauma: Financial Habits and balancing business, family, and financial independence without guilt or overwhelmed.


 In This Episode, You’ll Learn:

  • What financial trauma actually is—and how it shows up in your body

  • Why a dip in income feels like more than just “making less”

  • How your family’s survival patterns are silently shaping your money mindset

  • Why entrepreneurship triggers more financial anxiety than a 9-to-5

  • The “CD scratch” analogy: how unresolved money trauma distorts your thinking

  • A 3-step trauma-responsive method to regulate your nervous system

  • How to start making business decisions from a healed, grounded place


💸 Microgrants Are Back!

Heard the secret word in this episode? That means you're eligible to apply for a $500 microgrant to grow your business or give yourself the rest you deserve.

👉 Apply now at www.brownwaytomoney.com


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