How to Stop Negative Spiraling When Income Is Lower Than Expected?
Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Release Date: 05/02/2025
Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Having a business is not goign to give you financial freedom unless... In this powerful and truth-telling episode, Alejandra Rojas is joined by investing educator to dismantle one of the biggest myths in entrepreneurship: that reinvesting in your business is enough to build wealth. Together, they unpack the marketing traps that keep women of color entrepreneurs stuck in a cycle of constant reinvestment and delayed security. This is a heart-centered, trauma-informed conversation about reclaiming your power, creating wealth on your own terms, and investing for real—even when...
info_outlineBrown Way To Money - Money Talks for Women of Color Entrepreneurs
Are you struggling to tell your business story in a way that lands you funding? In this powerful episode, Alejandra sits down with Latasha Randle, program manager of the Fund Her Future grant, and Irene Bekoe, a recent grant awardee and founder of That Good Good Shea. Together, they share the inside story of how women of color entrepreneurs can position themselves to receive funding, the role of mission-driven business in winning opportunities, and how support goes far beyond just writing a check. Important Links: 👉🏾Pitch me your story: 👉🏾 Financial Freedom Toolkit: ...
info_outlineBrown Way To Money - Money Talks for Women of Color Entrepreneurs
Is your income dissapearing as fast as it hits your account? This episode is for you. Let's reveal four tested money hacks that make your money stay and work for you. From pausing before you spend, to selling before you invest, to turning savings into a game, these strategies are proven to grow both your bank account and your business without killing your joy. Important Links: 👉🏾Pitch me your story: 👉🏾 Take the Financial Freedom Assessment: 👉🏾 Rate & Review This Podcast: 👉🏾 Follow Alejandra Rojas on LinkedIn: In This Episode,...
info_outlineBrown Way To Money - Money Talks for Women of Color Entrepreneurs
Name them, ask them, succeed. In this episode Alejandra Rojas dives deep into the five non-negotiable money conversations every woman of color entrepreneur needs to have to build a business that sustains—not drains—your life. If you’ve been leading with hustle, vibes, and prayer but still feel stuck in financial fog, this episode offers the clarity you’ve been craving. Alejandra walks listeners through the mindset shifts, boundaries, and financial systems that transform burnout into bankable strategy. Important Links: 👉🏾Pitch me your story: 👉🏾 Take 1 of the 5 1:1...
info_outlineBrown Way To Money - Money Talks for Women of Color Entrepreneurs
What if the fear of being seen is the money block you’ve never named? In this episode, Alejandra sits down with LinkedIn strategist Natasha Walstra for a heart-centered conversation on one of the most overlooked money blocks among women of color: the fear of visibility. Together, they unpack how generational trauma, cultural expectations, and internalized doubt can keep us from stepping into our power online—and keep money and opportunities out of reach. You’ll hear actionable strategies for shifting your mindset, showing up as your expert self, and leveraging LinkedIn for real impact...
info_outlineBrown Way To Money - Money Talks for Women of Color Entrepreneurs
Lets talk about a financial habit I've seen cost more than lack of budget. In today's episode, uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it. Important Links: 👉🏾 Sign up for Rewired: ...
info_outlineBrown Way To Money - Money Talks for Women of Color Entrepreneurs
Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money. Important Links: 👉🏾 Sign up for Rewired: 👉🏾Pitch me your...
info_outlineBrown Way To Money - Money Talks for Women of Color Entrepreneurs
Is your business making money or just moving money? In this episode of The Brown Way to Money, sits down with , founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of...
info_outlineBrown Way To Money - Money Talks for Women of Color Entrepreneurs
You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth. Important Links: 👉🏾 Pitch me...
info_outlineBrown Way To Money - Money Talks for Women of Color Entrepreneurs
For more insights on opportunities like this, subscribe we send opportunities like this every week. In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that. Apply for this grant here: We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by...
info_outlineHow can you work with your nervous system and navigate those lower income months anxiety?
In this powerful solo episode of The Brown Way to Money Podcast, Alejandra Rojas explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually.
If you’ve ever felt intense fear, shame, or self-doubt when your income dips, this episode will help you understand why—and give you a path to heal. Alejandra breaks down how past money wounds, generational stories, and nervous system responses get activated during slow seasons in business.
She shares a simple, repeatable 3-step framework to move through those triggering moments, regulate your emotions, and reframe the financial narrative you're carrying—so you can grow with clarity, not chaos.
This episode is essential listening for every WOC entrepreneur ready to stop letting past financial pain define her future.
Important Links:
👉Pitch me your story: here
👉 Take 1 of the 5 1:1 spots here
👉 Take the Financial Freedom Assessment – www.brownwaytomoney.com/assessment
👉 Rate & Review This Podcast – www.brownwaytomoney.com/rate
👉 Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN
👉 Follow on Instagram – @moneymindsetexpert
Episodes mentioned:
1. Paula Pant : Financial Freedom When Your Income Isn't consistent.
2. Generational Financial Trauma: Financial Habits and balancing business, family, and financial independence without guilt or overwhelmed.
In This Episode, You’ll Learn:
-
What financial trauma actually is—and how it shows up in your body
-
Why a dip in income feels like more than just “making less”
-
How your family’s survival patterns are silently shaping your money mindset
-
Why entrepreneurship triggers more financial anxiety than a 9-to-5
-
The “CD scratch” analogy: how unresolved money trauma distorts your thinking
-
A 3-step trauma-responsive method to regulate your nervous system
-
How to start making business decisions from a healed, grounded place
💸 Microgrants Are Back!
Heard the secret word in this episode? That means you're eligible to apply for a $500 microgrant to grow your business or give yourself the rest you deserve.
👉 Apply now at www.brownwaytomoney.com
✨ Subscribe & Join Us:
Every week, we bring you raw conversations and trauma-informed strategies to help women of color heal, grow, and lead through financial independence.
Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you tune in.