Wes Bush on Scaling SaaS and Mastering Content Marketing
Lifeselfmastery's podcast I Startups I Venture Capital
Release Date: 12/15/2024
Lifeselfmastery's podcast I Startups I Venture Capital
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was the Head of Growth at . Topmate.io is a fast-growing online platform that connects freelancers and clients, he used to lead the growth strategy and execution for the company. rifa.ai founder. IIT bombay In this episode, Shubham Khoker, former Head of Growth at Topmate and founder of Rifa AI, shares his unconventional journey from UPSC preparation to the startup world, insights from scaling Topmate in India and the US, lessons from failed experiments, and the evolution of the creator economy. He discusses the future of AI in growth and operations, the difference between growth sales and...
info_outlineI am excited to have Wes Bush, the Founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. He is the author of the new book, The ProductLed Playbook
In this episode, Wes Bush, founder of ProductLed and author of Product-Led Growth, shares his journey into startups and the transformative power of product-led growth (PLG). Wes explores the shift from sales-led to PLG models, insights from Vidyard, and the keys to scaling SaaS businesses. He discusses freemium challenges, leveraging AI for better conversion, and mastering content marketing with books as lead magnets. Wes also dives into hiring for growth, metrics for PLG success, and creating standout content with a contrarian viewpoint, and much more!
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Learn
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What do you see as the biggest benefits for companies adopting a product-led approach?
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What does a successful product-led team look like
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How can sales teams integrate with a PLG strategy?
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What is your favourite business book/ podcast? –Traction
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What is your favourite online tool? –Canva
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If you could go back to when you started working, what is the one thing you would have focused on? – Stopped creating after the first book
Timestamps
Wes’s Journey into Product Management (00:02:45)
The Transition from Sales-Led to Product-Led Growth (00:04:30)
Insights from Vidyard and Growth Challenges (00:07:15)
Focus on One Growth Channel or Multiple Channels? (00:12:30)
Recommended Ad Budgets and Key Considerations (00:15:00)
Defining Product-Led Growth vs. Sales-Led Models (00:18:00)
Examples of Successful PLG Companies (00:20:30)
Freemium Model Challenges and AI Opportunities (00:23:00)
PLG for B2B vs. B2C Companies (00:25:45)
Content Marketing and the Role of Books (00:28:00)
Using Books as Lead Magnets for SaaS Companies (00:31:30)
Why Wes Turned Down Traditional Publishers (00:34:00)
Content Team Integration with Consulting Practices (00:37:00)
Best Channels for Growth and Future Trends (00:40:15)
The Role of Contrarian Opinions in Content Strategy (00:42:45)
Impact of AI on SEO and Search Trends (00:45:30)
Reaching Younger Audiences Through TikTok and Social Media (00:48:00)
Key Metrics for Measuring PLG Success (00:50:30)
When to Hire a Head of Growth (00:53:00)
Motivation Behind Writing the Product-Led Playbook (00:56:00)
Differences Between Product-Led Growth and Product-Led Playbook (00:58:30)
Wes’s Links
LDN– https://www.linkedin.com/in/wesbush
Product Led Playbook - https://www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed/dp/1777119367
My Links
Podcast: https://lifeselfmastery.com/itunes
YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
5-day email course: www.enterprisesalesexpertise.com