Wes Bush on Scaling SaaS and Mastering Content Marketing
Lifeselfmastery's podcast I Startups I Venture Capital
Release Date: 12/15/2024
Lifeselfmastery's podcast I Startups I Venture Capital
I am excited to have , who was a Partner at NEA and is now launching a fund called Premise, where she led investments in breakthrough companies like Cleo, Rocket.Chat, Mejuri, EvidentID, Greenlight Card, Feather, and Lily AI. She also served as a board observer for high-growth startups including Robinhood, Willow Pump, and OmniSci. In this episode, Vanessa Larco, ex-Partner at NEA and founding GP of Primis, shares her journey from product management at Microsoft and Box to becoming a leading early-stage VC. Vanessa dives into how AI is reshaping product roles, what makes the next wave of...
info_outlineLifeselfmastery's podcast I Startups I Venture Capital
I am thrilled to have , the founder of , a serial entrepreneur, investor, and popular content creator focused on small business ownership. Nick cofounded and operates his primary business, Bolt Storage, a commercial real estate firm, which owns 1.9 million square feet of self-storage facilities across 62 locations in 11 states. He is the author of the new book, The Sweaty Startup. In this episode, Nick Huber, founder of The Sweaty Startup and Bolt Storage, shares his journey from building a “boring” service business to managing 1.9 million square feet of self-storage facilities...
info_outlineLifeselfmastery's podcast I Startups I Venture Capital
Levi Velez Reed is the founder of Twig Ventures is an investment syndicate specialising in sustainable consumer products and tech startups across North America, targeting companies at the pre-seed to seed stage. In this episode, Levi Velez Reed, founder of Twig Ventures, shares his journey from bootstrapping a marketing agency in New York to launching an investment syndicate focused on sustainable consumer products and tech startups. He explains the impact of removing unconscious bias in VC funding, supporting underrepresented founders, and creating accessible accelerator programs like...
info_outlineLifeselfmastery's podcast I Startups I Venture Capital
I am thrilled to have , the founder of , the first mastermind community for thriving professional services firms. Collective 54 helps founders and leaders grow, scale and exit their firms bigger and faster. In this episode, Greg Alexander, founder of Collective 54 and author of The Boutique, shares his journey of building and scaling professional services firms. He explains the three life-cycle stages: Grow, Scale, and Exit, and the importance of moving away from trading time for money. Greg discusses the unique business model of Collective 54, monetisation strategies for boutique firms,...
info_outlineLifeselfmastery's podcast I Startups I Venture Capital
Renan Devillieres is the CEO of OSS Ventures. Renan Devillieres is a CEO who is passionate about making a positive impact on society and the environment, and who believes in using technology to drive change. Renan has a wealth of experience in areas such as manufacturing operations, SaaS, and venture capital. Timestamps 01:00 – Renan’s unconventional path from Google search to joining McKinsey. 03:00 – Transition from factory director to building a tech startup; early failures and pivots. 05:10 – Moving to San Francisco, finding product-market fit, and exiting the company. 06:30...
info_outlineLifeselfmastery's podcast I Startups I Venture Capital
was the Head of Growth at . Topmate.io is a fast-growing online platform that connects freelancers and clients, he used to lead the growth strategy and execution for the company. rifa.ai founder. IIT bombay In this episode, Shubham Khoker, former Head of Growth at Topmate and founder of Rifa AI, shares his unconventional journey from UPSC preparation to the startup world, insights from scaling Topmate in India and the US, lessons from failed experiments, and the evolution of the creator economy. He discusses the future of AI in growth and operations, the difference between growth sales and...
info_outlineLifeselfmastery's podcast I Startups I Venture Capital
I am thrilled to have Palash Soni, the CEO of , an AI-powered B2B Video Campaign Platform that transforms marketing by putting video and events at the heart of the customer journey. In this episode, Palash Soni, CEO and Co-founder of Goldcast, shares how dropping out of Harvard Business School during the pandemic led to building an AI-powered B2B video marketing platform. Palash walks us through his early failures, the moment he saw the COVID tailwind, and how Goldcast scaled from zero to $1M ARR with Drift as an early customer. He also explains the future of AI-powered video content, why...
info_outlineLifeselfmastery's podcast I Startups I Venture Capital
Kishore Ravichandran is the investor at , the ultimate innovation platform. Over the past 15 years, PnP has brought together 35,000+ startups, 500+ world-leading corporations, and hundreds of venture capital firms, universities, and government agencies across 20+ industries In this episode, Kishore Ravichandran, Investor at Plug and Play Tech Center shares how a university program in Singapore sparked his passion for startups and led to a career in venture capital. Kishore explains Plug and Play’s global model—investing in over 2,000 startups, supporting them with a 550+ strong...
info_outlineLifeselfmastery's podcast I Startups I Venture Capital
is the co-founder and CEO of , a fintech that caters to the unique needs of (U)HNWIs. Hugo has over 15 years of experience in traditional banking, including roles at HSBC and Banistmo In this episode, Hugo Gomez, Co-founder and CEO of Bobo Fintech, shares how his background in traditional banking led him to build a luxury fintech platform tailored for high-net-worth individuals. Hugo discusses how Bobo offers customizable financial experiences—from wearable payment devices to accounts for private staff—and why legacy banks are unprepared for the $84 trillion generational wealth...
info_outlineLifeselfmastery's podcast I Startups I Venture Capital
the CEO at , an AI-enabled Lettings & Property Management Marketplace, that boosts 3x margins of the letting agency in 2 months only. He previously co-founded the largest tech-enabled letting company in Eastern Europe that managed 10,000+ properties and reached $50M GMV in three years. In this episode, Ilya Drozdov, former Uber GM and CEO of Dwelly shares his journey from scaling Uber Russia to building tech-enabled property management platforms. He dives into lessons from managing fierce competition with Yandex, what made Uber’s playbook effective, and how Dwelly uses AI to transform...
info_outlineI am excited to have Wes Bush, the Founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. He is the author of the new book, The ProductLed Playbook
In this episode, Wes Bush, founder of ProductLed and author of Product-Led Growth, shares his journey into startups and the transformative power of product-led growth (PLG). Wes explores the shift from sales-led to PLG models, insights from Vidyard, and the keys to scaling SaaS businesses. He discusses freemium challenges, leveraging AI for better conversion, and mastering content marketing with books as lead magnets. Wes also dives into hiring for growth, metrics for PLG success, and creating standout content with a contrarian viewpoint, and much more!
Subscribe on Spotify
Subscribe on YouTube
Subscribe on iTunes
Learn
-
What do you see as the biggest benefits for companies adopting a product-led approach?
-
What does a successful product-led team look like
-
How can sales teams integrate with a PLG strategy?
-
What is your favourite business book/ podcast? –Traction
-
What is your favourite online tool? –Canva
-
If you could go back to when you started working, what is the one thing you would have focused on? – Stopped creating after the first book
Timestamps
Wes’s Journey into Product Management (00:02:45)
The Transition from Sales-Led to Product-Led Growth (00:04:30)
Insights from Vidyard and Growth Challenges (00:07:15)
Focus on One Growth Channel or Multiple Channels? (00:12:30)
Recommended Ad Budgets and Key Considerations (00:15:00)
Defining Product-Led Growth vs. Sales-Led Models (00:18:00)
Examples of Successful PLG Companies (00:20:30)
Freemium Model Challenges and AI Opportunities (00:23:00)
PLG for B2B vs. B2C Companies (00:25:45)
Content Marketing and the Role of Books (00:28:00)
Using Books as Lead Magnets for SaaS Companies (00:31:30)
Why Wes Turned Down Traditional Publishers (00:34:00)
Content Team Integration with Consulting Practices (00:37:00)
Best Channels for Growth and Future Trends (00:40:15)
The Role of Contrarian Opinions in Content Strategy (00:42:45)
Impact of AI on SEO and Search Trends (00:45:30)
Reaching Younger Audiences Through TikTok and Social Media (00:48:00)
Key Metrics for Measuring PLG Success (00:50:30)
When to Hire a Head of Growth (00:53:00)
Motivation Behind Writing the Product-Led Playbook (00:56:00)
Differences Between Product-Led Growth and Product-Led Playbook (00:58:30)
Wes’s Links
LDN– https://www.linkedin.com/in/wesbush
Product Led Playbook - https://www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed/dp/1777119367
My Links
Podcast: https://lifeselfmastery.com/itunes
YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
5-day email course: www.enterprisesalesexpertise.com