Inside Supademo’s PLG Growth with Joseph Lee
Lifeselfmastery's podcast I Startups I Venture Capital
Release Date: 06/13/2025
How AI Is Shaping the Future of Sales with Doreen Pernel from Scaleway
Lifeselfmastery's podcast I Startups I Venture Capital
I am thrilled to have Doreen Pernel, Chief Sales Officer at Scaleway, Europe's leading sovereign cloud provider. She's built and scaled sales teams across Meta, Dataiku, Box, and Bloomberg, navigating Sydney, New York, London, and Paris. In this conversation, Doreen Pernel, Chief Sales Officer at Scaleway, shares her insights on sales leadership, cultural adaptability, and innovative strategies in the cloud computing industry. She discusses the importance of resilience in hiring, the evolving role of cold calling, and how to motivate teams against larger competitors. She also reflects on the...
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Unlocking Subscription Success with Daniel Layfield
Lifeselfmastery's podcast I Startups I Venture Capital
I am thrilled to have Daniel Layfield, who is Director of Product Management at Diligent and founder of Subscription Index, advising subscription businesses on monetisation. In this conversation, Daniel Layfield shares his journey from finance to product management, discussing his experiences at Code Academy and Diligent. He emphasises the importance of understanding churn, effective pricing strategies, and the role of AI in product management. Daniel also explores the complexities of subscription models, the significance of metrics, and the impact of price localisation on revenue. Timestamps...
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Scaling Product Organizations in the Age of AI with CallRail's Ryan Johnson
Lifeselfmastery's podcast I Startups I Venture Capital
I am excited to have , who is the Chief Product Officer at CallRail, an AI-powered lead intelligence platform serving 200,000+ businesses with over $100M ARR. In this conversation, Ryan Johnson, Chief Product Officer at CallRail, shares his journey from finance to product management, discussing the evolution of CallRail from a call tracking service to a lead intelligence platform. He emphasises the importance of scaling product organisations, balancing sales and product-led growth, and navigating the challenges posed by AI disruption. Ryan also delves into pricing strategies, monetisation...
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Evolution of Pricing Strategies in Business with Gary Bailey
Lifeselfmastery's podcast I Startups I Venture Capital
I am thrilled to have , founder of Strategim, a monetisation & pricing expert with a deep background in financial services, accounting, pricing, and AI. In this conversation, Gary Bailey, a monetisation and pricing expert, shares his journey from accounting to product management and pricing. He discusses the importance of pricing as a core discipline in business education, the evolving role of finance in pricing strategies, and the impact of AI on SaaS pricing models. Gary emphasizes the need for training the next generation in pricing and the role of a monetization architect in modern...
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Art of Pricing Strategies in SaaS with Naveen Mohan at Otter
Lifeselfmastery's podcast I Startups I Venture Capital
I am thrilled to have Naveen Mohan, who leads monetisation at , bringing deep experience from Adobe and Loom. With a Carnegie Mellon Information Systems degree and software engineering background, he combines data science expertise with product management. In this conversation, Naveen Mohan, Product and Monetisation Lead at Otter.ai, shares his journey from data science to product management, emphasising the importance of experimentation in pricing strategies and the evolution of monetisation in tech startups. He discusses the balance between soft and hard paywalls, the rise of hybrid pricing...
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How Superlinked is building the Next Generation of AI Search with Ben Gutkovich
Lifeselfmastery's podcast I Startups I Venture Capital
I am excited to have , co-founder of , helping AI engineers build information retrieval systems using vector embeddings. In this conversation, Ben Gutkovich, co-founder of Superlink, shares his journey from a software engineer to an entrepreneur in the AI space. He discusses the differences between consulting and building technology, the challenges of recruiting talent in a competitive market, and innovative strategies for business development. Ben also addresses the impact of remote work on startups, insights into M&A deals, and predictions for the future of AI. He emphasises the...
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Future of Fundraising in the Age of AI with Casey Woo of Operators Guild
Lifeselfmastery's podcast I Startups I Venture Capital
I am excited to have , founder of , a community of 800+ top operators. He is also a General Partner at FOG Ventures, where he's witnessing how AI is killing the 18-month fundraising cycle, enabling 1000x returns in half the time. In this conversation, Casey Woo, founder of Operators Guild and general partner at Fog Ventures, discusses his journey from Wall Street to the startup world, the evolving landscape of fundraising, and the impact of AI on job roles and business operations. He emphasises the importance of generalists in startups, the need for effective distribution strategies, and the...
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Navigating the Crypto Landscape with Harvey Liu of Levex Exchange
Lifeselfmastery's podcast I Startups I Venture Capital
I am happy to have Harvey Liu, the CEO of , where he’s building a cutting-edge platform for spot and futures trading in digital assets. In this conversation, Harvey Liu, CEO of Levex Exchange, discusses his journey from computer science to venture capital and now leading a crypto exchange. We explore misconceptions about blockchain, the psychology of trading, the challenges of asset tokenisation, and the importance of a strong team and culture in business. Harvey shares insights on investing principles, strategies for startups going global, and the dynamics of venture capital, emphasising...
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Transforming Education Through Digital Infrastructure with Shankar Maruwada from EkStep Foundation
Lifeselfmastery's podcast I Startups I Venture Capital
I am excited to have , Co-Founder and CEO of EkStep Foundation, a pioneering non-profit working to improve learning outcomes for millions of children in India through technology and learner-centric platforms. Shankar has been featured in ’s ‘Policy 50’, a definitive list of the 50 leaders who are steering and shaping India’s digital economy. In this conversation, Shankar Maruwada shares his journey from corporate leadership to social impact through the Ekstep Foundation. He discusses the importance of digital infrastructure in education, the lessons learned from the Aadhaar initiative,...
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Investing in Peace with Shane Martin of B Ventures
Lifeselfmastery's podcast I Startups I Venture Capital
I am excited to have —a venture capitalist who’s rewriting the playbook for what investing can look like. He’s an investor at , the first-of-its-kind global peace VC fund that backs tech founders building solutions for both profit and peace. In this conversation, Shane Ray Martin, a venture capitalist at B-Ventures, discusses his unique journey into the world of venture capital, emphasising the potential profitability of peace tech. He shares insights on the challenges of pitching peace tech to investors, common mistakes founders make in their pitches, and the balance between instincts...
info_outlineI am excited to have Joseph Lee, the founder of Supademo - The fastest and easiest way to create high-converting interactive demos with AI. Over 70k professionals in marketing, growth, sales, and success use Supademo to enable customers, scale product adoption and close more deals.
In this episode, Joseph Lee, founder of Supademo and former Freshline co-founder, shares his journey from seafood marketplaces to revolutionizing product demos. Joseph dives into building a product-led SaaS company, how Supademo scaled through SEO, Reddit, and handcrafted outreach, and why intuitive UX beats feature bloat. He unpacks the importance of market over founder, building brand as a moat in the AI age, and lessons from past pricing and hiring mistakes. Joseph also shares why startups shouldn’t overcapitalize early, how AI is reshaping the maker role, and his vision for Supademo becoming the “Calendly” of interactive demos—and much more!
Timestamps
01:05 – Joseph’s accidental path into entrepreneurship and early projects.
02:30 – Founding Freshline and tackling inefficiencies in the seafood supply chain.
04:05 – Pivoting Freshline during the pandemic to serve food distributors.
05:10 – What inspired Joseph to build Supademo based on past demo frustrations.
07:00 – The problem Supademo solves for knowledge workers across teams.
08:20 – Lessons from Superhuman and thoughts on pre-launch hype and waitlists.
09:35 – Getting early traction: Product Hunt, SEO, Reddit, and cold outreach.
11:25 – Manual demo outreach tactic Joseph used to hook potential users.
12:40 – Supademo’s PLG (Product-Led Growth) approach and ideal customers.
13:55 – Fundraising strategy: optimizing for optionality over maximization.
15:20 – Startup lessons from Freshline that influenced Supademo’s early success.
16:55 – Why a strong market matters more than just a shiny idea or founder pedigree.
18:10 – Supademo’s competitive moat: craftsmanship and brand, not features.
19:25 – Thoughts on remote vs. co-located teams for startup collaboration.
20:45 – The evolving definition of an engineer in the AI age.
22:05 – Future of product managers and convergence of maker skillsets.
23:15 – Supademo’s proactive adoption of AI tools like Cursor and Windsurf.
24:10 – Crazy product bet: making the whole experience login-less—and winning big.
25:30 – Supademo’s wide adoption across multiple functions beyond sales.
26:15 – Founders using Supademo for interactive investor pitch decks.
27:00 – Monetization lessons: underpricing and value-based pricing evolution.
29:00 – When to raise Series A: only with a clear growth thesis.
30:30 – Building outside Silicon Valley: Why Joseph moved from Canada to NYC.
Joseph’s Links
LDN– https://www.linkedin.com/in/jhylee/
Website - https://supademo.com/
My Links
Podcast: https://lifeselfmastery.com/itunes
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YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
LinkedIn: https://www.linkedin.com/in/rohit857/
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