A Journey of Irish Whiskey Heritage, Revival, and Innovation with Jonathan Egan of Egan's Whiskey

Jonathan Egan, a sixth-generation Egan, has taken on the momentous task of revitalizing his family's renowned business. In 2015, he emerged as the refounder of Egan's Irish Whiskey, a brand deeply rooted in history and tradition. The parent company, P. & H. Egan, was originally established in the year 1852 by Jonathan's ancestors, marking the inception of a legacy that spanned five generations. Situated in Tullamore, Ireland, the business thrived for decades under the stewardship of four successive generations until it encountered challenges leading to the voluntary administration of its whiskey operations in 1968.

However, after a long period of hibernation, Egan's Whiskey resurfaced on the global stage in 2015, thanks to the combined efforts of Jonathan Egan, a resurrector, his distant cousin Maurice Egan, and the esteemed presence of John Ralph, a drinks industry expert, and close confidant. As a refounder, Jonathan embraced his family's whiskey heritage and traditions, breathing new life into the brand and pushing it forward into the modern era.

 

Here’s a glimpse of what you’ll learn: 

• Jonathan explains the history and heritage of Egan's Whiskey, which began in 1852 in Tullamore, Ireland, and shares his motivation for resurrecting the family business

• The changing landscape of Irish whiskey and how rarity drives premiumization

• Jonathan discusses the sourcing process of Egan's Whiskey from other distilleries. Explore the locations and methods used to find the base whiskey for Egan's blends

• Discover the measures taken by Egan's Whiskey to ensure consistency and continuity along the P. & H. Egan line

• Explore how Egan's Whiskey differentiates itself in a market filled with new and revived brands. Discover the unique qualities and characteristics that set Egan's Whiskey apart

• Exploring Egan's whiskey lineup, featuring Egan's Fortitude Whiskey

• Find out where whiskey enthusiasts can find Egan's Whiskey in the United States as Jonathan discusses the brand's distribution strategy

• Egan's Conviction Irish Whiskey, a tribute to Henry Egan

• Jonathan delves into the reasons behind the decision to move away from whiskey in 1968

• How Egan's Irish Whiskey differentiates itself from Scotch and the strategies employed to stand out on US store shelves

• Jonathan provides a glimpse into the future, discussing upcoming expressions and limited editions from Egan's Whiskey

 

In this episode with Jonathan Egan

We delve into the captivating story of Egan's Whiskey with Jonathan Egan, the driving force behind the brand's resurrection in 2015. Discover the origins of Egan's Whiskey, tracing back to its establishment in Tullamore, Ireland as P. & H. Egan in 1852. Explore the challenges and motivations that led Jonathan to revive his family's business and breathe new life into the iconic brand. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jonathan Egan, 6th Generation Brand Custodian and Refounder of Egan's Irish Whiskey. Gain insights into the sourcing process, consistency, and the legacy that Jonathan upholds in the production of Egan's Whiskey. Explore the unique positioning of Egan's in a competitive market and get a glimpse of exciting upcoming expressions and limited editions. Tune in to this captivating journey into the past, present, and future of Egan's Whiskey, a testament to heritage and passion in the world of Irish whiskey.

 

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

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