From Homebrewing to Award-Winning Tonic With Mary Pellettieri of Top Note Tonic
Release Date: 12/28/2023
Canned Wine Revolution: Winemaking Reinvented With Cory Assink and Zeke Blattler of Los Cuernos Wine
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Meet Cory Assink and Zeke Blattler, the visionary co-founders of Los Cuernos Wine. With a passion for wine and extensive experience in the industry, they're revolutionizing the market with premium canned wines. Their brand emphasizes quality, convenience, and accessibility, making great wine approachable for enthusiasts everywhere. Here’s a glimpse of what you’ll learn: Explore their entrepreneurial journey from sommeliers to founders of Los Cuernos Wine Gain insights into their innovative approach to wine packaging, why they chose cans, and the benefits this choice brings...
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From Homebrewing to Award-Winning Tonic With Mary Pellettieri of Top Note Tonic
Legends Behind the Craft
Mary Pellettieri, Co-Founder and creative mind behind Top Note Tonic began her beverage industry journey as a homebrewer with a focus on craft beer. After gaining technical expertise at the Siebel Institute and making waves at Goose Island, she transitioned from larger breweries to launch her own venture. Top Note Tonic, born from her entrepreneurial spirit, explores innovative possibilities in tonic syrups, herbal beers, and tinctures, showcasing Mary's expertise and commitment to pushing and brewing boundaries. Here’s a glimpse of what you’ll learn: Mary Pellettieri's...
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Producing Premium Sangria Made in Spain and White Labeling With Eamon McDonald of Pasmosa Sangria
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Meet Eamon McDonald, a seasoned entrepreneur who excelled in circuit boards and off-road race cars. Inspired by a Belgian customer, he ventured into the sangria business, importing and selling thousands of cases. Facing a change in partnerships, McDonald collaborated with a legacy winery in Spain to create Pasmosa Sangria. Now, as Pasmosa Sangria's President and CEO, McDonald's commitment to excellence and innovation sets his premium product apart in a competitive market. Here’s a glimpse of what you’ll learn: Explore the story behind Pasmosa Sangria's inception and the...
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The Social Media App for Wine Enthusiasts With Jeff Gillis of Winelikes
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Meet Jeff Gillis, the Founder and CEO of Winelikes. With an MBA in entrepreneurship and a background in hospitality, Jeff brings a unique blend of expertise to the wine community. Winelikes is his brainchild, a social media app designed to engage wine novices in a friendly, community-driven space. Here’s a glimpse of what you’ll learn: Discover the inspiration behind Winelikes and how it aims to be your friendly wine companion Gain insights into the process of creating, producing, and launching an app Uncover the strategies employed to build a social media platform when...
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Edna Valley Winery and SIP-Certified Custom Crush Facility With Nathan Carlson of Center of Effort Wines
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Nathan Carlson, Winemaker and General Manager at Center of Effort Wines blends a family farming background with a passion for winemaking. From Sta. Rita Hills to Napa Valley, his career reflects a commitment to sustainability. Joining COE in 2010, Nathan oversees production, emphasizing site-specific techniques and cohesive teamwork. His influence extends beyond COE, with a role in industry research and global winemaking connections. In the heart of California wine country, Nathan Carlson shapes the legacy of Center of Effort Wines. Here’s a glimpse of what you’ll learn: ...
info_outlineMary Pellettieri, Co-Founder and creative mind behind Top Note Tonic began her beverage industry journey as a homebrewer with a focus on craft beer. After gaining technical expertise at the Siebel Institute and making waves at Goose Island, she transitioned from larger breweries to launch her own venture. Top Note Tonic, born from her entrepreneurial spirit, explores innovative possibilities in tonic syrups, herbal beers, and tinctures, showcasing Mary's expertise and commitment to pushing and brewing boundaries.
Here’s a glimpse of what you’ll learn:
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Mary Pellettieri's journey from homebrewer to craft tonic maven
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Crafting Top Note Tonic's unique flavor profile
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Balancing bitter and sweet and creating tinctures for the American palate
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Top Note Tonic's flavor portfolio and shifting trends
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Top Note Tonic's transition from supplying bars to capturing the non-alcoholic market
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Supply chain challenges and ingredient sourcing in the beverage industry
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Mary recommends the style of gin that best complements Top Note Tonic
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The challenges and strategies involved in scaling up production to meet the demand
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The percentage of sales through the online store and the company's cost-effective moves
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Reflections on growth and marketing strategies
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Mary Pellettieri's advice for launching success in the beverage category
In this episode with Mary Pellettieri
Join us for an engaging discussion with Mary Pellettieri of Top Note Tonic. From her roots as a basement brewer to being a trailblazer at Goose Island, Mary shares her journey in the beverage industry. Discover how Top Note Tonic evolved from kitchen experiments to a thriving craft tonic company.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mary Pellettieri, the Co-founder and Creator of Top Note Tonic. Mary delves into the challenges of creating beverages for diverse tastes, the shift to non-alcoholic markets, and the impact of the pandemic on scaling the business. Gain insights into marketing strategies, the importance of a clear brand story, and the lessons learned in navigating the ever-changing beverage landscape. Whether you're a beverage enthusiast or a budding entrepreneur, this episode offers a taste of success in the craft beverage world.
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