The Wealthy Do This: Treating Your Business Like Real Estate with Justin D Maxwell | BWI #190
Release Date: 11/04/2025
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info_outlineEpisode 190 - The Wealthy Do This: Treating Your Business Like Real Estate with Justin D Maxwell
Justin D. Maxwell guides founders who want to shift from being owner-operators to becoming owner-investors. He explains how to transform our businesses from high-paying jobs into high-value, exit-ready assets using advanced strategies for tax savings, protection, and wealth maximization. We learn how to adopt the mindset of the truly wealthy to build enduring generational legacy.
Key Takeaways
● Shift your mindset from a middle-class owner-operator to a proactive owner-investor.
● View your business as an asset and continuously monitor its current market valuation.
● Make your business more valuable by removing yourself from all daily operations.
● Lead your fractional family office team, leveraging their specialized skills strategically.
● Define a 150-year family wealth vision to guide generational investment and giving.
Resources
Justin D Maxwell Bio: Justin D Maxwell is a Partner at Big Life Financial; a fractional family office for 7- and 8-figure founders who want to turn their business into a real investment. Most business owners are skilled at making money but struggle with keeping it. Justin helps clients slash taxes with advanced, proactive strategies, build durable wealth outside their business, install effective protection systems, and make their business an exit-ready asset on their terms. He is also an investor and acquires companies himself, applying the strategies he teaches. He has worked with founders across healthcare, consulting, marketing, e-com, and construction, helping clients collectively save over $50M+ in taxes while building generational wealth. His simple job is to turn a high-paying job into a high-value asset so wealth continues to grow regardless of work.
Justin D Maxwell Contact/Website: To speak at an event, explore a family-office strategy, or connect on acquisitions, click Visit Website.
Justin’s website: https://biglifefinancial.com/
Justin’s LinkedIn: https://www.linkedin.com/in/justindmaxwell/
Download Your Free Acquisition Criteria Checklist: https://offer.biglifefinancial.com/input_info
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