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The Power of Dopamine Hits - Gamified Business Strategy with Paul Pape | BWI #202

Business. Wealth. Impact.

Release Date: 12/23/2025

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Episode 202 - The Power of Dopamine Hits - Gamified Business Strategy with Paul Pape

 

Paul Pape, known as the "Santa for nerds," initially pursued a career in scenic design but found the financial realities of the creative industry challenging. Drawing on his versatile theatrical training and adaptability, he became a sought-after custom creator. This journey led him to develop gamified business strategies to help creatives and corporations turn their passions into profitable quests, helping them overcome the "starving artist myth".

 

Key Takeaways

     Gamifying business changes the mindset, approaching tasks as engaging quests rather than daunting challenges.

     Small accomplishments, like manually crossing off items on a list, release dopamine and increase motivation.

     Translating complex business terminology, like return on ad spend (ROAS), into gaming analogies makes concepts accessible.

     We found that applying game principles helps adults learn better, retain information, and view their work as fun.

     Paul encourages everyone to be the hero of their own adventure and to avoid being a Non-playable Character (NPC).

 

Resources

Guest Bio: Paul Pape

Paul Pape specializes in creating one-of-a-kind gifts, geekery, and short runs of custom toys, props, and merchandise. He is known as the Santa for nerds and the creator of gamified business, and he is also an author. Trained in a theatrical background, his skillset encompasses many different mediums, including sculpture, woodworking, leatherworking, 3D design and fabrication, jewelry making, and metalcraft. In addition to crafting unique creations, he offers consulting and coaching services for Creatives, Companies, and Corporations.

Resources

     Paul’s website: https://paulpapedesigns.com/

     Paul’s Instagram: https://www.instagram.com/paulpapedesigns

     Paul’s Youtube channel: https://www.youtube.com/@PaulPapeDesigns/videos

 

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