#5: Modernizing B2B: The Fast Track to Composable Commerce
The Composable Roadmap with Chad Solomonson
Release Date: 11/14/2024
#5: Modernizing B2B: The Fast Track to Composable Commerce
The Composable Roadmap with Chad Solomonson
In this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to discuss the evolving landscape of B2B commerce. Lance shares his unconventional path from investment banking to leading B2B initiatives, emphasizing the vast growth potential in e-commerce, particularly as only a small percentage of B2B transactions currently take place online. The conversation highlights the concept of composable commerce, illustrating how integrating best-of-bre
info_outline
#4: Personalization Powered by AI: Transforming Financial Services with Jonathan Corley, Sitecore
The Composable Roadmap with Chad Solomonson
In this episode, host Chad Solomonson welcomes Jonathan Corley, the leader of the experience strategy practice at Sitecore, to discuss the evolving landscape of digital experiences, particularly in the financial services sector. Chad and Jonathan dive deep into the pressing trends shaping the industry, including the increasing demand for enhanced digital capabilities among younger consumers. Jonathan shares insights from the recent Digital Marketing for Financial Services Conference, highlighting that over
info_outline
#3: Mastering Composability: The Four Essential Pillars for Digital Transformation w/ Varun Nehra, Netlify
The Composable Roadmap with Chad Solomonson
Host Chad Solomonson and Netlify's Head of Value Engineering, Varun Nehra, discuss composability's four pillars for digital transformation and maximizing business value and ROI.
info_outline
#2: Winning As A Team With Composable Content with Barry D'Arcy from Storyblok
The Composable Roadmap with Chad Solomonson
Barry D'Arcy from Storyblock shares insights on the company's growth and the benefits of headless CMS. He explains that headless CMS allows for flexibility in front-end frameworks and content reuse across multiple channels.
info_outline
#1: Agility and the Composable Roadmap with Greg Kihlström, The Agile Brand
The Composable Roadmap with Chad Solomonson
Host Chad Solomonson welcomes guest Greg Kihlström of The Agile Brand to the show. Chad and Greg introduce the show and talk about the future of the marketing technology stack and how a composable approach makes sense for many organizations wanting greater agility and flexibility.
info_outlineIn this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to discuss the evolving landscape of B2B commerce. Lance shares his unconventional path from investment banking to leading B2B initiatives, emphasizing the vast growth potential in e-commerce, particularly as only a small percentage of B2B transactions currently take place online. The conversation highlights the concept of composable commerce, illustrating how integrating best-of-breed technologies can greatly enhance buyer experiences in a sector marked by complexity.
The discussion also introduces Catalyst, a framework designed to simplify the launch of headless commerce sites, enabling businesses to go live in just weeks. Lance addresses the common challenges companies face during their transition to composable commerce and advocates for a phased implementation approach to ensure success. As the episode concludes, he shares his vision for the future of B2B commerce, focusing on the democratization of e-commerce tools and the growing need for customizability. Listeners will walk away with valuable insights on modernizing B2B strategies and embracing the composable commerce revolution.
Resources
This episode was brought to you by BigCommerce: https://www.bigcommerce.com
Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR
The Composable Roadmap website:
https://agilebrandguide.com/the-agile-brand-podcasts/the-composable-roadmap-with-chad-solomonson/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company