What Data & Analytics Can Tell Us About the Real Estate Investing Market
Release Date: 06/24/2025
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Things To Know Before You Start Investing In Real Estate (Due Diligence)
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How to Build Relationships with Wholesalers & Brokers
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Direct to Seller Marketing Tactics That Generate Leads for Real Estate Investors
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Using Social Media to Find Deals & Connect with Investors
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In this episode of Uncontested Investing, we continue our series on marketing and deal sourcing—this time focusing on how investors can use social media as a deal-finding and networking tool. From Facebook groups to LinkedIn connections, from Instagram reels to paid ads, we walk through the strategies that can help investors uncover off-market opportunities, build credibility, and attract both partners and capital. Social media isn’t just about posting pretty pictures—it’s about being authentic, consistent, and intentional with your content so that sellers, buyers, and other...
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Marketing Your Brand as a Real Estate Investor
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In this episode of Uncontested Investing, Suzanne and I dive into the powerful world of branding for real estate investors. We often see investors hyper-focused on deals, renovations, and returns—but what about their personal brand? Today, we break down why marketing yourself is just as important as marketing your properties. From defining your niche to social media strategies, storytelling, and building community connections, we explore what it really takes to stand out in today’s competitive market. Whether you’re new to investing or looking to grow your influence, this...
info_outlineIn today’s episode of Uncontested Investing, we dig into one of the most powerful tools at your disposal as a real estate investor: data. It’s not just about crunching numbers, it’s about making smarter, faster, more strategic decisions in a market where the margin for error is razor-thin.
We break down how investors can use both free and paid data tools to spot trends, find deals, set optimal rental rates, and avoid costly mistakes. From migration patterns to ZIP-code-based labor rates, they share real-world ways to let data guide your portfolio growth.
If you’re still relying on your gut, this episode is your wake-up call.
Key Talking Points of the Episode
00:00 Introduction
01:16 What patterns tell us (vacancy, rent shifts, migration)
02:34 How market influences can change your buy box and strategies
04:03 Property-type trends and market adaptability
05:35 Free tools: Zillow, Redfin, Rentometer, Census.gov, HUD
07:20 Paid tools: CoStar, PropStream, Roofstock, AirDNA, Dwelling
09:22 Local tools: Agents, REIAs, county offices
11:02 How data can help you identify emerging markets
12:01 Avoiding emotional buying with consistent criteria
13:03 The cost of ignoring data: overpaying for properties
15:06 Analysis paralysis: when too much data kills the deal
17:00 Why you need to use data alerts as an investor
18:14 Weekly rent comps and rent optimization
19:31 Balancing rental increases with tenant retention
20:23 Manual tracking: using spreadsheets for micro-market analysis
Quotables
“Use the data to take emotion out of it. You’ll never get a wrong answer when math is leading the way.”
“Census.gov will smack you in the face with the truth. It’s not customizable—it’s real.”
“One bad deal early can drive a new investor right out of the game. Data helps you avoid that.”
Links
RCN Capital
https://www.rcncapital.com/podcast
https://www.instagram.com/rcn_capital/
REI INK