#4: From Campfires to Conferences | Mastering the Art of the Elevator Pitch with Adam McLaughlin
Release Date: 10/21/2025
#7: How to Audit Your Website Messaging for Clarity That Converts with Ryan Holck
Brand on the Rocks
In this “On the Rocks” episode of Brand on the Rocks, host Ryan Holck tackles one of the most overlooked – yet absolutely essential – aspects of brand marketing: website messaging. Whether your site is the digital front door of your business or the first impression you make on potential customers, Ryan makes it clear that how you communicate your story online is make-or-break. Get ready for a practical, hands-on audit: Ryan lays out the exact steps you need to follow to evaluate your website’s messaging for clarity, effectiveness, and action. He breaks down the process into three...
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#6: From Confusion to Trust | Building Brand Consistency Across Every Touchpoint with Adam McLaughlin
Brand on the Rocks
In this episode of Brand on the Rocks, Ryan Holck is joined by guest Adam McLaughlin for a candid “shared pour” conversation on a topic that every leader, marketer, and entrepreneur wrestles with: clarity. Together, they dig deep into the practical reasons why clarity isn’t just a nice-to-have for your brand, it’s the spark that exposes confusion and sets the stage for true consistency, trust, and lasting customer relationships. Episode highlights include: Adam’s unique ladder approach to brand trust, breaking down how clarity leads to consistency, consistency builds trust, and...
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#5: Distilling Your Brand Story | Three Steps to Clear Messaging that Connects with Ryan Holck
Brand on the Rocks
In this straight-up episode of Brand on the Rocks, Ryan Holck invites you to take your bold business ideas and distill them down into crystal-clear messaging that actually works. Drawing inspiration from the art of distilling high-quality spirits, Ryan walks listeners through a three-step brand clarity framework designed to cut through the marketing noise: knowing your big story, simplifying your message, and building a strategic plan for sharing it. Tune in as Ryan shares practical insights and analogies, from closet choices to Lego manuals, that make the sometimes-daunting process of...
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#4: From Campfires to Conferences | Mastering the Art of the Elevator Pitch with Adam McLaughlin
Brand on the Rocks
Want a Game Changing Elevator Pitch? In this episode of Brand on the Rocks, host Ryan Holck welcomes Adam McLaughlin, founder of Trust Marketing Agency and seasoned digital nomad. Not only does Adam run his business from the road (campgrounds, foreign countries, and even driveways!), he’s perfected the art of making first impressions count. Especially when every chat around the campfire could be a potential business moment. Here’s what you’ll get in Episode 4: Elevator Pitches That Actually Work Ever blurted out your entire business catalog in 60 seconds and gotten nothing but...
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#3: Building Brand Trust | Lessons from Maxwell House and Walmart
Brand on the Rocks
On this episode of Brand on the Rocks, host Ryan Holck dives deep into the concept of the “trust recession” and why brands are struggling to connect with their audiences in today’s noisy marketplace. Using timely case studies from Maxwell House and Walmart, Ryan explores how even legacy brands can miss the mark when they lose sight of their core audience and try to solve problems their customers don’t actually have. Through relatable stories and actionable insights, you’ll learn the importance of understanding your audience, aligning your products to their real needs, and the...
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#2: Brand Messaging | Three Stories Every Business Must Master with Ryan Holck
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Ready for a shot of clarity in your marketing? In this straight-up episode of Brand on the Rocks, host Ryan Holck dives right into the heart of branding: the three stories every business owner must master. No fluff, no garnish. Just a pour of insight you can put to work immediately. Drawing inspiration from the storytelling prowess of YouTuber Mr. Beast, Ryan unpacks how understanding and communicating your brand’s story can make the difference between building advocates and losing control of your narrative. You’ll hear about real-world challenges (and a few mistakes), plus practical fixes...
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#1: Clarity | Transforming Confusing Brand Stories into Memorable Messages with Ryan Holck
Brand on the Rocks
Welcome to the first episode of Brand On The Rocks! Hosted by Ryan Holck, this show is focused on transforming bold, complex business ideas into clear, memorable messages that stand out in today's crowded market. In this kickoff episode, Ryan sets the stage for what you can expect from the podcast: practical solo “straight up” episodes, candid conversations with brand builders, and honest reviews of campaigns and websites. Ryan explores the foundational belief that clarity is more than a marketing buzzword; it is essential for making your brand unforgettable. Drawing from a...
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Brand on the Rocks: Trailer | Bold Ideas, Clear Messaging, Straight Up
Brand on the Rocks
Welcome to Brand on the Rocks — the show where we serve bold ideas and clear messaging, straight up. Hosted by Ryan Holck, this podcast helps business owners, consultants, and entrepreneurs cut through the noise with brand stories that actually connect and convert. Each week you’ll hear three kinds of pours: 🥃 Straight Up (Solo Episodes): Practical branding takeaways you can apply immediately. 🍸 Shared Pour (Interviews): Rich conversations with entrepreneurs and marketers mixing real-world experience with clarity-driven insights. 🧾 On the Rocks (Real World Reviews): Candid...
info_outlineWant a Game Changing Elevator Pitch?
In this episode of Brand on the Rocks, host Ryan Holck welcomes Adam McLaughlin, founder of Trust Marketing Agency and seasoned digital nomad.
Not only does Adam run his business from the road (campgrounds, foreign countries, and even driveways!), he’s perfected the art of making first impressions count. Especially when every chat around the campfire could be a potential business moment.
Here’s what you’ll get in Episode 4:
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Elevator Pitches That Actually Work
Ever blurted out your entire business catalog in 60 seconds and gotten nothing but blank stares? Adam’s heard over 2,000 pitches from fellow RVers and entrepreneurs, and he shares why most fall flat and how to make yours stand out. -
The Power of Curiosity
Adam breaks down his secret: “I peel digital onions.” His pitch isn’t about listing every service, it’s about sparking questions and conversation. Learn how to open story loops so people want to ask for more info. -
Creating Hooks That Start Conversations, Not Monologues
From “I sell castles” (the realtor angle!) to “I make mattresses fatter” (financial planning with a twist), Adam and Ryan riff on how clever, memorable lines get people leaning in. -
Context Is King
Ryan shares lessons on reading the room and tailoring pitches to your audience, and why sometimes, less is more. -
Turning Connections Into Opportunities
It’s not about closing a deal in an elevator ride; it’s about opening the door for the next conversation. Adam and Ryan give tips to leave listeners itching to follow-up.
Whether you’re networking, traveling, or just meeting someone new in line at the coffee shop, the episode is full of actionable advice to help you rethink your message and build trust.
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Connect with Adam McLaughlin:
https://www.linkedin.com/in/adam-mclaughlin-809a084
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Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com.
Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.
Ready to simplify your message and grow your business? Explore Ryan’s Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.
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This episode we are parnered with The Thing Orlando. A live event for leaders ready to scale what’s working and move faster with clarity and momentum. This three day event is November 14-16 at the Wyndham Lake Buena Vista, FL. For details visit https://thethingorlando.com/ and use code IMWITHRYAN for 10% off your registration
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