#5: Distilling Your Brand Story | Three Steps to Clear Messaging that Connects with Ryan Holck
Release Date: 10/28/2025
#12: Strategic Marketing Planning: Unlocking Growth for Your Business with Ryan Holck
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On this episode of Brand On The Rocks, host Ryan Holck invites you to rethink your marketing strategy for the year ahead. Whether you’re a solopreneur, a team leader, or part of a growing organization, this deep-dive solo episode is crafted to help you move beyond mere to-do lists and truly strategize for growth. Ryan Holck shares the inside track on how he facilitates VIP strategy sessions, breaking down his signature approach into three actionable focus areas: clarifying your ideal audience, identifying the stories your audience needs to hear, and building a marketing calendar that...
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#11: Reviews vs Testimonials: Building Trust and Real Connections in Your Brand Messaging with Ryan Holck
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#10: Why Your Product Isn’t the Problem: Fixing Your Brand Message for Real Results with Ryan Holck
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#9: Stop Losing Customers: Four Ways Your Story Is Broken and How to Repair It with Ryan Holck
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#8: Unlocking Business Success Through Storytelling with Ryan Holck recorded live at The Thing Orlando 2025
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#7: How to Audit Your Website Messaging for Clarity That Converts with Ryan Holck
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#5: Distilling Your Brand Story | Three Steps to Clear Messaging that Connects with Ryan Holck
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In this straight-up episode of Brand on the Rocks, Ryan Holck invites you to take your bold business ideas and distill them down into crystal-clear messaging that actually works. Drawing inspiration from the art of distilling high-quality spirits, Ryan walks listeners through a three-step brand clarity framework designed to cut through the marketing noise: knowing your big story, simplifying your message, and building a strategic plan for sharing it. Tune in as Ryan shares practical insights and analogies, from closet choices to Lego manuals, that make the sometimes-daunting process of...
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Want a Game Changing Elevator Pitch? In this episode of Brand on the Rocks, host Ryan Holck welcomes Adam McLaughlin, founder of Trust Marketing Agency and seasoned digital nomad. Not only does Adam run his business from the road (campgrounds, foreign countries, and even driveways!), he’s perfected the art of making first impressions count. Especially when every chat around the campfire could be a potential business moment. Here’s what you’ll get in Episode 4: Elevator Pitches That Actually Work Ever blurted out your entire business catalog in 60 seconds and gotten nothing but...
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#3: Building Brand Trust | Lessons from Maxwell House and Walmart
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On this episode of Brand on the Rocks, host Ryan Holck dives deep into the concept of the “trust recession” and why brands are struggling to connect with their audiences in today’s noisy marketplace. Using timely case studies from Maxwell House and Walmart, Ryan explores how even legacy brands can miss the mark when they lose sight of their core audience and try to solve problems their customers don’t actually have. Through relatable stories and actionable insights, you’ll learn the importance of understanding your audience, aligning your products to their real needs, and the...
info_outlineIn this straight-up episode of Brand on the Rocks, Ryan Holck invites you to take your bold business ideas and distill them down into crystal-clear messaging that actually works.
Drawing inspiration from the art of distilling high-quality spirits, Ryan walks listeners through a three-step brand clarity framework designed to cut through the marketing noise: knowing your big story, simplifying your message, and building a strategic plan for sharing it.
Tune in as Ryan shares practical insights and analogies, from closet choices to Lego manuals, that make the sometimes-daunting process of message refinement accessible and actionable. Discover the power of asking the right questions to identify your core brand message, learn how to break complex ideas into bite-sized, high-proof stories, and get inspired to map out your marketing efforts so every piece fits together with purpose.
Episode Highlights:
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Discover why complexity in messaging often pushes customers away, and how to solve it
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Hear Ryan’s personal reflections from distillery tours and lessons with business coach Terry Weaver
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Learn the parallels between distilling spirits and distilling stories, plus the key ingredients of brand clarity
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Get practical questions to ask yourself to hone your brand message for any context, audience, or channel
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Explore real business examples, from Apple Watches to local formalwear, that demonstrate strategic storytelling in action
Takeaways: Whether you’re a business owner, consultant, or marketer responsible for brand growth, you’ll walk away with a blueprint for clarifying your big idea, communicating with impact, and building lasting customer relationships. Ryan’s framework will help you avoid information overload, focus on what matters, and position your brand as both memorable and trusted.
Pour yourself a glass, settle in, and get ready to sharpen your message, so every time you speak, your audience listens and responds. Hit play and be sure to follow Brand on the Rocks for more clarity, strategy, and bold conversations each week.
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Episode Resource:
Brand Clarity | Finding Your Core Story Worksheet
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Cut through the noise and create a brand story that connects with your customers. Schedule a call with Ryan Holck at DistillYourStory.com.
Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.
Ready to simplify your message and grow your business? Explore Ryan’s Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.
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This episode we are partnered with The Thing Orlando. A live event for leaders ready to scale what’s working and move faster with clarity and momentum. This three day event is November 14-16, 2025 at the Wyndham Lake Buena Vista, FL. For details visit https://thethingorlando.com/ and use code IMWITHRYAN for 10% off your registration
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