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Want to Sell Your Staging Business? Here’s What Buyers Actually Look For with Steven Denny

Staging Sips

Release Date: 06/05/2025

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More Episodes

How do you know what your staging business is really worth — and how can you make it worth more?

If you’ve ever assumed that your revenue or hard work alone determines the value of your business, this episode will challenge everything you thought you knew. Today, I am joined by valuation expert Steven Denny, who has worked behind the scenes with staging business owners at every level—from those just getting established to those preparing to exit at seven figures.

Gleaning from his experience of what makes a sellable staging business, you’ll hear exactly what buyers look for when considering a purchase, why strong cash flow isn't the same as profit on paper, and the biggest mistake that kills business value.

Steven also breaks down how to how to position your inventory as an asset rather than a liability, and what you need to be tracking now—even if you don’t plan to sell for 5 to 10 years. Plus, you’ll learn why most staging businesses aren’t sellable in their current state—and how to fix that.

If you're serious about building a business that’s not only profitable but valuable and transferable, this episode is your blueprint.

 

WHAT YOU'LL LEARN FROM THIS EPISODE:

  • What makes a staging business valuable beyond just revenue
  • Why free cash flow matters more than profit—and how to calculate it
  • How being Chief Executive of Everything impacts your business marketability
  • The difference between inventory and assets—and how each impacts valuation

 

RESOURCES:  

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

 

ENJOY THE SHOW?