BTI #257: How Getting Published Can Grow Your Business
Release Date: 07/09/2021
I Followed Peerspace's Rules. They Flagged My Account Anyway.
Beyond the Image Podcast
What happens when you follow a platform’s rules exactly as they’re written… and still get flagged? In this episode of Beyond the Image, James Patrick shares his recent experience with Peerspace after a potential renter tried to move a conversation off-platform. James did exactly what Peerspace’s rules require: he refused and kept the conversation on the platform. He was then flagged by Peerspace anyway. What followed raised much bigger questions about the relationship between Peerspace and the small businesses that supply its marketplace. James breaks down Peerspace’s increasingly...
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You Don't Need More Leads, You Need This Instead
Beyond the Image Podcast
If your answer to every slow season is, "I just need more leads," this episode is for you. The truth is, most photographers don't have a lead problem—they have a client journey problem. In this solo episode of Beyond the Image, James Patrick breaks down why chasing more inquiries isn't the answer and why building a complete marketing journey is what creates consistent, predictable business growth. You'll learn: Why more leads won't fix a broken marketing process The client journey every photographer should be intentionally designing Why marketing is more than social media How to stop...
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Why Photographers Feel Invisible (And Why More Leads Won't Fix It)
Beyond the Image Podcast
You create great work. Your clients love the experience. So why does it still feel like no one knows who you are? In this episode of Beyond the Image, James Patrick breaks down one of the biggest misconceptions photographers have about growing their business: believing that more followers, more leads, or another marketing tactic will finally make them visible. The truth is, most photographers don't have a lead problem. They have a positioning problem. You'll learn why talent alone doesn't create opportunities, how to become known for something specific, and what actually builds trust with the...
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The Most Expensive Marketing Mistake I Keep Making
Beyond the Image Podcast
What if one of the biggest wastes of money in your business isn't bad gear, a bad hire, or a failed ad campaign? In this episode, James shares one of the costliest mistakes he's made over the last 20 years: repeatedly hiring lead generation companies that promised a calendar full of qualified prospects. Instead, they delivered copy-and-paste outreach, unqualified meetings, damaged brand perception, and zero clients. You'll learn: Why automated outreach often hurts more than it helps How "guaranteed leads" can still waste your time and money The hidden cost of outsourcing your relationships...
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What to Do When a Client Cancels Your Photography Project
Beyond the Image Podcast
Every creative eventually gets the email or phone call they never want to receive: "We're going to have to cancel the project." Whether you're a photographer, videographer, designer, or creative entrepreneur, canceled projects can cost far more than just the paycheck. They cost planning time, production hours, reserved calendar space, and lost opportunities. In this episode of Beyond the Image, I share several real stories from my own business—including projects canceled just days before production—and explain how I now protect my business with stronger contracts, retainers, cancellation...
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Stop Blaming Your Gear: What Actually Makes a Professional Photographer
Beyond the Image Podcast
Most photographers overestimate the importance of gear and underestimate the importance of experience. In this episode, we break down why professionals don’t lose shots because of equipment—they lose shots because of decisions, skill gaps, or lack of clarity on what actually matters. The right gear matters only when it directly improves your work, your workflow, or your client results. Everything else is noise. Instagram: Substack: Website:
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When Should Photographers Start Charging for Their Work?
Beyond the Image Podcast
One of the biggest mistakes aspiring photographers make is believing they need "a little more" before they can start charging. More experience. More gear. More education. More portfolio work. But what if that mindset is the very thing holding you back? In this episode, James Patrick challenges the common belief that photographers need to reach some mythical level of perfection before they can monetize their work. Drawing from his own journey—from getting paid for his very first published photograph as a journalist to launching video production services decades later—James explores the...
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When Should You Refund a Client? (And When Should You Walk Away?)
Beyond the Image Podcast
Every creative entrepreneur will eventually face the uncomfortable question: Should I refund this client? In this episode of Beyond the Image, James Patrick breaks down the only two situations where issuing a refund actually makes business sense. The first is obvious—when you've made the mistake and failed to deliver what you promised. The second is far more controversial: when dealing with a bad-faith client will cost you more in time, energy, and stress than the money is worth. Through real-world stories from more than two decades in business, James shares lessons on client accountability,...
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7 Revenue Streams Creatives Are Leaving on the Table
Beyond the Image Podcast
Too many photographers and creatives believe the only way to make more money is to raise their rates. But the reality is that many are already providing valuable services they simply aren't charging for. In this episode, I break down seven overlooked revenue opportunities that can increase profitability while delivering even more value to your clients. From equipment rental fees and digital file storage to behind-the-scenes content, additional revisions, and retouching beyond scope, these are services clients often request, expect, or benefit from, yet many creatives include them at no...
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Should Photographers Pay to Get Published?
Beyond the Image Podcast
Should photographers pay for magazine features, covers, and media placements? In this episode of Beyond the Image, James Patrick explores the evolution of sponsored content, how pay-to-play publishing became commonplace, and why photographers need to rethink what publication actually means in today's media landscape. From the rise of sponsored content in traditional media to the explosion of niche digital publications, you'll learn the critical difference between earned media and sponsored media, how to evaluate publication opportunities as marketing investments, and why so many creatives...
info_outlineDid you know our FITposium conference is more than 30% sold out?!
When: September 16-18
Where: Live in Phoenix or in person
What: How to get published.
See more details here: FITposium 2021
In this episode, I’m talking all about why we shifted our focus for this year’s FITposium and why you will want to be there!
IN THIS EPISODE
- The importance of brand awareness.
- “Be seen, be heard, be read.”
- The fastest and most effective way to grow your business.
- The power of earned media.
- YOUR chance to get published.
- Unparalleled media opportunities for you.
“Ignore everything, everybody. Stay in your lane. Go where you want to go.”
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com