Segments Will Grow Your Podcast (Insider 234)
Big Podcast Playbook - The Marketing Podcast for Podcasters
Release Date: 06/11/2025
Big Podcast Playbook - The Marketing Podcast for Podcasters
What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story’s impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with “greatest hits”? The red light effect: overcoming instant stage fright Celebrity interviews: don’t expect a glowing review Why You Should Listen The...
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Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren’t born, they’re made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about...
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Why spending big money on ads, chasing viral fame, or following every new platform isn’t the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn’t equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors Why You Should Listen How podcasters burn thousands on ads Why “famous”...
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After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don’t buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn’t loyal (they barely notice) Why You Should...
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Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosity Exploit your flaws ... but don’t overshare your failures Dopamine addiction: how podcasts spiral into extremes Most podcasters sabotage themselves with fake “voice” Data-driven shows: fun-killers or growth hacks? Show up relentlessly;...
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Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ... Big Ideas in This Episode How “pay attention to others” triggers creative envy Ignore the rules ... why breaking them brings power Don’t copy Rogan: fame’s unfair advantage exposed Secret signal: Why listeners follow the herd The hidden danger of “famous microphone” obsession Seduced by conversation: media events as social status Elevate your voice...
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Why simply practicing your podcast isn’t enough and how the right kind of focused practice will actually help you find your authentic voice in this episode of Build a Big Podcast ... Big Ideas in This Episode Are you brave enough to speak your fears? Use your flaws ... listeners secretly envy authenticity Ignore podcasting “rules” and seize control Practice isn’t enough ... "perfect practice" breeds power Creative limits spark unexpected, lust-worthy brilliance Content isn’t king ... exceptional content wins greed Make every episode art, not just “more” Why...
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Should you break podcasting rules or learn them first? David dives into how knowing the rules helps you find your voice and when it's time to break them in this episode of Build a Big Podcast ... Big Ideas in This Episode Change your podcast name—power move or mistake? Break podcasting rules and dominate your niche Podcast what scares you—your audience craves it Leverage your darkest flaws for listener loyalty Stand out: ignore “safe” advice, dominate minds Hit podcast fame: don’t chase creativity, chase impact Listeners expect structure—defy it, but beware crashes Why...
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Should you try to stand out or fit in—and can you do both at once? David shares how bringing your own voice and experience to podcasting is the real key to being noticed (without reinventing the wheel) in this episode of Build a Big Podcast ... Big Ideas in This Episode Stand out: fitting in feeds your podcast's death Breaking rules? Learn them first, then rebel Mention your scars, but don’t parade them Your podcast voice: envy-worthy or echo chamber? Copy the crowd? Producer or star? Control your on-mic destiny Flaunt your skills quietly—power is subtle Why You Should...
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Should you highlight your flaws to stand out, or does "failure porn" turn listeners off? David breaks down the difference and reveals what really makes your podcast matter in this episode of Build a Big Podcast ... Big Ideas in This Episode Why “perfect” podcasts bore people ... and how to stop Oversharing your flaws? It’s failure porn Listeners crave authenticity, not your confessions Your podcast: church, cult, or community? Podcast hosts: main character or just a guide? Master relatability without wallowing in misery Is it about you or your listeners’ desires? ...
info_outlineWhy you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ...
Why You Should Listen
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How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level
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The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes?
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The irresistible secret to creating podcast episodes people devour—without burning out
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Why the Tim Ferriss “4-hour podcast” approach might be making your listeners secretly hate you
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The absolute shortest episode length proven to trigger instant downloads (and why size really does matter)
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The simple 30-day challenge that will have your listeners begging for more—and evangelizing your podcast everywhere
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When to say “NO!” in podcasting—and why mastering this tiny word can skyrocket your reputation and income
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How to turn a fleeting social media “like” into a hardcore fan, loyal friend, and raving evangelist
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The DM experiment: what REALLY happens when you personally message every fan—and how it can unleash a tidal wave of attention
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The “DIY Dumb Phone” trick—how to hack your productivity, outwork your competition, and get your life back (while everyone else is still doomscrolling)
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Why most podcast interviews are disasters—and how to never bore, frustrate, or lose your audience again
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The bulletproof method for attracting sponsors who beg to give you money (and keep coming back for more)
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How to make advertisers crave your podcast—even if you don’t have a giant audience
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The three insider rules that keep top sponsors obsessed with your show (and your bank account overflowing)
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The ugly truth about feedback: why taking advice from the wrong people will destroy your podcast (and how to protect yourself with one simple question)
You want these links ...
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Episode Timestamps
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[04:37] Why most podcasters’ interviews are “just thrown up conversations”—and how this could be killing your growth
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[06:53] 30-day podcast challenges: The trick that builds listener loyalty, compelling stories, and community—with examples for every niche
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[09:58] What really happens when you DM every single person who likes your social media post (this guy actually tried it—and made money)
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[12:39] The “drive-by comment” method: How a simple follow-up turns your social media lurkers into lifelong podcast listeners
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[14:56] The “DIY dumb phone” challenge: What happens when you give your smartphone a lobotomy—and why your listeners might thank you for it
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[16:05] The American Idol problem: Why taking podcast feedback from the wrong people will derail your show (and the hilarious test you should use instead)
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[18:59] No more boring sponsor reads: How to turn ads into must-hear content—and the three secrets that keep those sponsorship dollars flowing
Big Ideas in This Episode
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Shorter episodes steal more listeners, guaranteed
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Four-hour podcasts: Tim Ferriss’s secret regret
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Tempt your audience with irresistible 30-day challenges
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DM everyone who likes your posts—get rich?
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Your “dumb phone” controls you—flip the power
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Feedback is gold… unless it’s fool’s gold
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Why generic ads kill your sponsor money dreams
The Newsletter for Podcasters
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 234 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
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