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Segments Will Grow Your Podcast (Insider 234)

Big Podcast Playbook - The Marketing Podcast for Podcasters

Release Date: 06/11/2025

Returning After a Long Break: What Happens? show art Returning After a Long Break: What Happens?

Big Podcast Playbook - The Marketing Podcast for Podcasters

Can podcast awards really boost your reputation, and what happens when you return to podcasting after years away? David Hooper shares stories, listener letters, and hard-won insights in this episode of Big Podcast Playbook ... Big Ideas in This Episode Game podcast awards for envy-inducing credibility Micro-fame: win an award with only 50 votes Awards hype: open doors, but hollow inside Quit for years? Return with even more power Feel like a beginner again ... and win Old podcast kings return: threatened or inspired? Your fans crave glory too ... give it to them Why You Should...

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The Truth About Podcast Awards show art The Truth About Podcast Awards

Big Podcast Playbook - The Marketing Podcast for Podcasters

Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren’t worth chasing in this episode of Big Podcast Playbook ... Big Ideas in This Episode The ugly truth behind paid podcast awards Trophy chasing: envy fuels empty victories Sponsors don’t care about your shiny award Award-winning? Listeners don't care Judge panels: old, out of touch, easily bought Why $300 is better spent on gear, not glory Make your podcast irresistible Why You Should Listen Why “award-winning” bragging rights could mean less...

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Turning One-Time Listeners Into Loyal Podcast Fans show art Turning One-Time Listeners Into Loyal Podcast Fans

Big Podcast Playbook - The Marketing Podcast for Podcasters

Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mystery Shorter episodes: save time, boost completion envy Secrets to building real podcast community revealed Tease your best stories ... ignite listener curiosity Audiograms that actually convert: the three-bullet fix Turn guests into trusted insiders, gain listener loyalty Are you the host no one...

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Grassroots Podcast Growth: Cutting Through the Noise show art Grassroots Podcast Growth: Cutting Through the Noise

Big Podcast Playbook - The Marketing Podcast for Podcasters

Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget political noise Viral fame fades, relationships anchor true power Forget algorithms ... "door-knocking" builds real loyalty Annoying or helpful? Your marketing’s razor’s edge Neighborhood influence trumps paid ads, every time Listeners lust for connection, not more email Envy the...

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Audacity 4: The Big Upgrade show art Audacity 4: The Big Upgrade

Big Podcast Playbook - The Marketing Podcast for Podcasters

Audacity 4 is here (sort of), and David takes you inside the alpha version, sharing why it's a game-changer for podcasters and how you can help shape its future in this episode of Big Podcast Playbook ... Big Ideas in This Episode Audacity 4: the free DAW pros will envy Upgrade your workflow, unlock hidden podcast power Take control, shape your tools Sound like a pro ... minimal gear, maximum impact Get inside: break, report, and shape Podcasters influencing software ... how your wish becomes reality Why You Should Listen How switching your podcast workflow can shatter your...

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Unlocking Better Interviews: What Makes a Great Podcast Guest show art Unlocking Better Interviews: What Makes a Great Podcast Guest

Big Podcast Playbook - The Marketing Podcast for Podcasters

What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story’s impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with “greatest hits”? The red light effect: overcoming instant stage fright Celebrity interviews: don’t expect a glowing review Why You Should Listen The...

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How to Become a Great Podcast Host show art How to Become a Great Podcast Host

Big Podcast Playbook - The Marketing Podcast for Podcasters

Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren’t born, they’re made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about...

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Hard Truths About Podcast Coaching, Ads, and Growth show art Hard Truths About Podcast Coaching, Ads, and Growth

Big Podcast Playbook - The Marketing Podcast for Podcasters

Why spending big money on ads, chasing viral fame, or following every new platform isn’t the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn’t equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors  Why You Should Listen How podcasters burn thousands on ads Why “famous”...

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Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too) show art Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too)

Big Podcast Playbook - The Marketing Podcast for Podcasters

After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don’t buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn’t loyal (they barely notice) Why You Should...

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Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice show art Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice

Big Podcast Playbook - The Marketing Podcast for Podcasters

Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosity Exploit your flaws ... but don’t overshare your failures Dopamine addiction: how podcasts spiral into extremes Most podcasters sabotage themselves with fake “voice” Data-driven shows: fun-killers or growth hacks? Show up relentlessly;...

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More Episodes

Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ...

Why You Should Listen

  • How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level

  • The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes?

  • The irresistible secret to creating podcast episodes people devour—without burning out

  • Why the Tim Ferriss “4-hour podcast” approach might be making your listeners secretly hate you

  • The absolute shortest episode length proven to trigger instant downloads (and why size really does matter)

  • The simple 30-day challenge that will have your listeners begging for more—and evangelizing your podcast everywhere

  • When to say “NO!” in podcasting—and why mastering this tiny word can skyrocket your reputation and income

  • How to turn a fleeting social media “like” into a hardcore fan, loyal friend, and raving evangelist

  • The DM experiment: what REALLY happens when you personally message every fan—and how it can unleash a tidal wave of attention

  • The “DIY Dumb Phone” trick—how to hack your productivity, outwork your competition, and get your life back (while everyone else is still doomscrolling)

  • Why most podcast interviews are disasters—and how to never bore, frustrate, or lose your audience again

  • The bulletproof method for attracting sponsors who beg to give you money (and keep coming back for more)

  • How to make advertisers crave your podcast—even if you don’t have a giant audience

  • The three insider rules that keep top sponsors obsessed with your show (and your bank account overflowing)

  • The ugly truth about feedback: why taking advice from the wrong people will destroy your podcast (and how to protect yourself with one simple question)

You want these links ...

Episode Timestamps

  • [04:37] Why most podcasters’ interviews are “just thrown up conversations”—and how this could be killing your growth

  • [06:53] 30-day podcast challenges: The trick that builds listener loyalty, compelling stories, and community—with examples for every niche

  • [09:58] What really happens when you DM every single person who likes your social media post (this guy actually tried it—and made money)

  • [12:39] The “drive-by comment” method: How a simple follow-up turns your social media lurkers into lifelong podcast listeners

  • [14:56] The “DIY dumb phone” challenge: What happens when you give your smartphone a lobotomy—and why your listeners might thank you for it

  • [16:05] The American Idol problem: Why taking podcast feedback from the wrong people will derail your show (and the hilarious test you should use instead)

  • [18:59] No more boring sponsor reads: How to turn ads into must-hear content—and the three secrets that keep those sponsorship dollars flowing

Big Ideas in This Episode

  • Shorter episodes steal more listeners, guaranteed

  • Four-hour podcasts: Tim Ferriss’s secret regret

  • Tempt your audience with irresistible 30-day challenges

  • DM everyone who likes your posts—get rich?

  • Your “dumb phone” controls you—flip the power

  • Feedback is gold… unless it’s fool’s gold

  • Why generic ads kill your sponsor money dreams

The Newsletter for Podcasters

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 234 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

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