Segments Will Grow Your Podcast (Insider 234)
Build a Big Podcast - The Marketing Podcast for Podcasters
Release Date: 06/11/2025
Build a Big Podcast - The Marketing Podcast for Podcasters
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...
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Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell...
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Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick ...
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Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week...
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A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion”...
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Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden...
info_outlineBuild a Big Podcast - The Marketing Podcast for Podcasters
Media responsibility for podcasters, viral news hijacks, building true audience connection, and creative ways to generate standout episode ideas in this episode of Build a Big Podcast ... Why You Should Listen How a simple shift in your podcast’s “role in the media” can make you unforgettable—and impossible to ignore The slippery slope that transforms average creators into sellouts (and how to harness this for influence, not regret) Why you should treat your guests like rare treasures—discover the subtle move that makes powerful people beg to work with you The sinister...
info_outlineWhy you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ...
Why You Should Listen
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How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level
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The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes?
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The irresistible secret to creating podcast episodes people devour—without burning out
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Why the Tim Ferriss “4-hour podcast” approach might be making your listeners secretly hate you
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The absolute shortest episode length proven to trigger instant downloads (and why size really does matter)
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The simple 30-day challenge that will have your listeners begging for more—and evangelizing your podcast everywhere
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When to say “NO!” in podcasting—and why mastering this tiny word can skyrocket your reputation and income
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How to turn a fleeting social media “like” into a hardcore fan, loyal friend, and raving evangelist
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The DM experiment: what REALLY happens when you personally message every fan—and how it can unleash a tidal wave of attention
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The “DIY Dumb Phone” trick—how to hack your productivity, outwork your competition, and get your life back (while everyone else is still doomscrolling)
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Why most podcast interviews are disasters—and how to never bore, frustrate, or lose your audience again
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The bulletproof method for attracting sponsors who beg to give you money (and keep coming back for more)
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How to make advertisers crave your podcast—even if you don’t have a giant audience
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The three insider rules that keep top sponsors obsessed with your show (and your bank account overflowing)
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The ugly truth about feedback: why taking advice from the wrong people will destroy your podcast (and how to protect yourself with one simple question)
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Episode Timestamps
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[04:37] Why most podcasters’ interviews are “just thrown up conversations”—and how this could be killing your growth
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[06:53] 30-day podcast challenges: The trick that builds listener loyalty, compelling stories, and community—with examples for every niche
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[09:58] What really happens when you DM every single person who likes your social media post (this guy actually tried it—and made money)
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[12:39] The “drive-by comment” method: How a simple follow-up turns your social media lurkers into lifelong podcast listeners
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[14:56] The “DIY dumb phone” challenge: What happens when you give your smartphone a lobotomy—and why your listeners might thank you for it
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[16:05] The American Idol problem: Why taking podcast feedback from the wrong people will derail your show (and the hilarious test you should use instead)
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[18:59] No more boring sponsor reads: How to turn ads into must-hear content—and the three secrets that keep those sponsorship dollars flowing
Big Ideas in This Episode
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Shorter episodes steal more listeners, guaranteed
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Four-hour podcasts: Tim Ferriss’s secret regret
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Tempt your audience with irresistible 30-day challenges
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DM everyone who likes your posts—get rich?
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Your “dumb phone” controls you—flip the power
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Feedback is gold… unless it’s fool’s gold
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Why generic ads kill your sponsor money dreams
The Newsletter for Podcasters
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 234 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
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