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Unlocking Better Interviews: What Makes a Great Podcast Guest

Big Podcast Playbook - The Marketing Podcast for Podcasters

Release Date: 11/18/2025

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Big Podcast Playbook - The Marketing Podcast for Podcasters

Can podcast awards really boost your reputation, and what happens when you return to podcasting after years away? David Hooper shares stories, listener letters, and hard-won insights in this episode of Big Podcast Playbook ... Big Ideas in This Episode Game podcast awards for envy-inducing credibility Micro-fame: win an award with only 50 votes Awards hype: open doors, but hollow inside Quit for years? Return with even more power Feel like a beginner again ... and win Old podcast kings return: threatened or inspired? Your fans crave glory too ... give it to them Why You Should...

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Big Podcast Playbook - The Marketing Podcast for Podcasters

Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren’t worth chasing in this episode of Big Podcast Playbook ... Big Ideas in This Episode The ugly truth behind paid podcast awards Trophy chasing: envy fuels empty victories Sponsors don’t care about your shiny award Award-winning? Listeners don't care Judge panels: old, out of touch, easily bought Why $300 is better spent on gear, not glory Make your podcast irresistible Why You Should Listen Why “award-winning” bragging rights could mean less...

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Big Podcast Playbook - The Marketing Podcast for Podcasters

Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mystery Shorter episodes: save time, boost completion envy Secrets to building real podcast community revealed Tease your best stories ... ignite listener curiosity Audiograms that actually convert: the three-bullet fix Turn guests into trusted insiders, gain listener loyalty Are you the host no one...

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Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget political noise Viral fame fades, relationships anchor true power Forget algorithms ... "door-knocking" builds real loyalty Annoying or helpful? Your marketing’s razor’s edge Neighborhood influence trumps paid ads, every time Listeners lust for connection, not more email Envy the...

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Big Podcast Playbook - The Marketing Podcast for Podcasters

Audacity 4 is here (sort of), and David takes you inside the alpha version, sharing why it's a game-changer for podcasters and how you can help shape its future in this episode of Big Podcast Playbook ... Big Ideas in This Episode Audacity 4: the free DAW pros will envy Upgrade your workflow, unlock hidden podcast power Take control, shape your tools Sound like a pro ... minimal gear, maximum impact Get inside: break, report, and shape Podcasters influencing software ... how your wish becomes reality Why You Should Listen How switching your podcast workflow can shatter your...

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Unlocking Better Interviews: What Makes a Great Podcast Guest show art Unlocking Better Interviews: What Makes a Great Podcast Guest

Big Podcast Playbook - The Marketing Podcast for Podcasters

What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story’s impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with “greatest hits”? The red light effect: overcoming instant stage fright Celebrity interviews: don’t expect a glowing review Why You Should Listen The...

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Big Podcast Playbook - The Marketing Podcast for Podcasters

Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren’t born, they’re made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about...

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Big Podcast Playbook - The Marketing Podcast for Podcasters

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Big Podcast Playbook - The Marketing Podcast for Podcasters

After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don’t buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn’t loyal (they barely notice) Why You Should...

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More Episodes

What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ...

Big Ideas in This Episode

  • Your story’s impact: would your audience miss you?
  • Does vulnerability really trump selling in interviews?
  • The secrets behind unforgettable guest energy
  • Famous guests: does likability even matter?
  • Reinvent your story? Or bore with “greatest hits”?
  • The red light effect: overcoming instant stage fright
  • Celebrity interviews: don’t expect a glowing review

Why You Should Listen

  • The dirty little secret to landing podcast interviews (even if you’re a total nobody) by mastering just three words
  • How to hypnotize even the most famous guest into working as hard as YOU to make your show shine
  • Why being “vulnerable” and “authentic” might be the most overrated advice in podcasting (and what REALLY moves listeners to action)
  • The effortless way to make celebrities beg to be on your podcast (hint: no forms, no groveling, no nonsense)
  • The only question you must ask before ever releasing a guest episode (miss this and risk sabotaging your entire show)
  • How to sniff out guests who are only there to sell (and what to do if the “product over people” formula just might serve you)
  • The “energy-hacker” move that gets slouchy, tired, reluctant guests buzzing with secrets they’ve never revealed anywhere else
  • Why you should never, ever expect (or care) if your guest shares your episode ... and what to demand instead
  • The shocking truth about “trusted podcast networks” (and why trying to make friends with your guests could be killing your power)
  • Stories vs. Perfection: The twisted reason your listeners lust for messy, memorable anecdotes (and how to get guests to spill them all)
  • The evil genius way to make even jaded “greatest hits” guests unleash fresh, envy-inducing stories that light your audience on fire
  • “Red Light Syndrome” exposed—how to shatter a guest’s crippling stage fright and turn nervous wrecks into captivating interview gold
  • How to banish boring “transparent and authentic” interviews forever by invoking ancient gluttony for dramatic tales, confessions, and regrets
  • The little-known trick to controlling any interview ... even when sleazy PR reps and bored celebrities try to turn your show into a snooze-fest
  • Why focusing on one listener (not thousands) gives you an unfair, almost greedy hold over your audience’s loyalty, pocketbook, and mind

Episode Timestamps

  • [00:01:41] The one email test: How a guest’s vulnerability and authenticity decide “Yes” or “Pass” for interviews
  • [00:03:02] The homeless man’s untold story: Why every person on the street could be your podcast’s most unforgettable guest
  • [00:06:01] Mic legends and faceless reps: Should you ever choose the product over the person when booking guests?
  • [00:08:17] “Tin can and a string” — Why Dolly Parton never had to fill out a guest form (and why the rules change for superstars)
  • [00:10:22] A secret guest-hacking trick: The backstage moment that gets rock stars excited in interviews
  • [00:16:23] The Dennis DeYoung debacle: Why "playing Broadway tunes for a Styx crowd" is a podcasting mistake you must avoid
  • [00:19:33] The “red light syndrome”: How guests transform when the record button is hit (and what hosts must do to get the real story)

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