Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice
Big Podcast Playbook - The Marketing Podcast for Podcasters
Release Date: 10/30/2025
Big Podcast Playbook - The Marketing Podcast for Podcasters
Can podcast awards really boost your reputation, and what happens when you return to podcasting after years away? David Hooper shares stories, listener letters, and hard-won insights in this episode of Big Podcast Playbook ... Big Ideas in This Episode Game podcast awards for envy-inducing credibility Micro-fame: win an award with only 50 votes Awards hype: open doors, but hollow inside Quit for years? Return with even more power Feel like a beginner again ... and win Old podcast kings return: threatened or inspired? Your fans crave glory too ... give it to them Why You Should...
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Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren’t worth chasing in this episode of Big Podcast Playbook ... Big Ideas in This Episode The ugly truth behind paid podcast awards Trophy chasing: envy fuels empty victories Sponsors don’t care about your shiny award Award-winning? Listeners don't care Judge panels: old, out of touch, easily bought Why $300 is better spent on gear, not glory Make your podcast irresistible Why You Should Listen Why “award-winning” bragging rights could mean less...
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Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mystery Shorter episodes: save time, boost completion envy Secrets to building real podcast community revealed Tease your best stories ... ignite listener curiosity Audiograms that actually convert: the three-bullet fix Turn guests into trusted insiders, gain listener loyalty Are you the host no one...
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Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget political noise Viral fame fades, relationships anchor true power Forget algorithms ... "door-knocking" builds real loyalty Annoying or helpful? Your marketing’s razor’s edge Neighborhood influence trumps paid ads, every time Listeners lust for connection, not more email Envy the...
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Audacity 4 is here (sort of), and David takes you inside the alpha version, sharing why it's a game-changer for podcasters and how you can help shape its future in this episode of Big Podcast Playbook ... Big Ideas in This Episode Audacity 4: the free DAW pros will envy Upgrade your workflow, unlock hidden podcast power Take control, shape your tools Sound like a pro ... minimal gear, maximum impact Get inside: break, report, and shape Podcasters influencing software ... how your wish becomes reality Why You Should Listen How switching your podcast workflow can shatter your...
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What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story’s impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with “greatest hits”? The red light effect: overcoming instant stage fright Celebrity interviews: don’t expect a glowing review Why You Should Listen The...
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Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren’t born, they’re made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about...
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Why spending big money on ads, chasing viral fame, or following every new platform isn’t the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn’t equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors Why You Should Listen How podcasters burn thousands on ads Why “famous”...
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After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don’t buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn’t loyal (they barely notice) Why You Should...
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Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosity Exploit your flaws ... but don’t overshare your failures Dopamine addiction: how podcasts spiral into extremes Most podcasters sabotage themselves with fake “voice” Data-driven shows: fun-killers or growth hacks? Show up relentlessly;...
info_outlineEver wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
- Change your podcast name, ignite listener curiosity
- Exploit your flaws ... but don’t overshare your failures
- Dopamine addiction: how podcasts spiral into extremes
- Most podcasters sabotage themselves with fake “voice”
- Data-driven shows: fun-killers or growth hacks?
- Show up relentlessly; earn envy, respect, loyalty
- Ready to commit? Podcasting tests your willpower
Why You Should Listen
- The dirty little secret behind finding your podcasting “voice” (most podcasters never figure this out)
- Why obsessing over your own flaws will make you irresistible ... or ignite envy in rivals who wish they had your vulnerability
- The simple introspection hack that exposes what actually excites, repels, and thrills you (so you can binge-feed your audience’s gluttony for authenticity)
- The ironclad way to tell if you should show off your skeletons … or bury them forever
- How to use “failure porn” to command eyeballs (but why it’s a trap for the lazy weaklings of the podcasting world)
- Trusting your instincts: the power move that gives you complete control, even when your numbers say you shouldn’t
- Why chasing dopamine spikes is a recipe for podcast mediocrity ... plus what to do instead if you crave influence and power
- The subtle distinction most podcasters miss between talking about who you were … and showing off who you are NOW (envy alert: this is how the pros do it)
- The truth about voicing your private conversations ... what if "the real you" threatens to sabotage your own growth?
- The notorious “two camps” podcaster dilemma: Are you a cold-blooded stat-watcher or a gut-driven visionary?
- How to build a cult-like audience that spreads your message for you—all while making your critics drool with jealousy
- The ultimate litmus test for podcaster success ... are you brave enough to set boundaries and define your own rules?
- Why the raw agony of being ignored is your secret weapon for outlasting every wannabe who gives up too soon
- How to plan five years ahead and engineer a binge-worthy empire people lust after… starting from today’s episode
- The mystique of rebranding after 700+ episodes: What you can steal from a master podcaster’s bold move (and why it might set you free)
Episode Timestamps
- [00:00] Meet the new podcast ... same as the old podcast? Why David switched names after 700+ episodes!
- [00:01] “People don’t care about your flaws.” Why showcasing your failures might actually hurt your podcast.
- [00:01:49] The shocking truth about “failure porn” ... why stories of hitting rock bottom get clicks, but may destroy your message.
- [00:02:33] When paying attention to yourself backfires ... what happens if you listen to your past, not your future?
- [00:03:17] Are you trapped by the dopamine hit? The dark side of chasing listeners using extreme stories.
- [00:04:27] The #1 question every podcaster must ask: could you commit to your show for three years (or even five)?
- [00:05:32] How showing up again and again builds respect and finds your true audience, even if you’re not a household name.
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