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5 Ways to Create an Engaging Instagram Account, with Lee 'Hollywood' Turner

The 10 Hour Cyclist Diaries

Release Date: 11/16/2017

Why do Australians Hate Cyclists [Podcast with Dr. Alexa Delbosc] show art Why do Australians Hate Cyclists [Podcast with Dr. Alexa Delbosc]

The 10 Hour Cyclist Diaries

This podcast explores the future of cycling in Australia when it comes to cycling safety, societal attitudes towards cycling and what can be done to promote cycling as a mode of transportation. We cover everything from hatred towards cycliststo urban design and creating cycling infrastructure that is safe to use for all members of the community.

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Ep 10: The Hell Ride Documentary - Why We're Doing It.  show art Ep 10: The Hell Ride Documentary - Why We're Doing It.

The 10 Hour Cyclist Diaries

The Hell Ride Documentary (working title) is a documentary on bunch riding with a particular focus on Melbourne’s famous Hell Ride. In this podcast we discuss why we have decided to take on this project and what we intend to achieve with it.

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Ep 10: The Hell Ride Documentary - Why We're Doing It.  show art Ep 10: The Hell Ride Documentary - Why We're Doing It.

The 10 Hour Cyclist Diaries

The Hell Ride Documentary (working title) is a documentary on bunch riding with a particular focus on Melbourne’s famous Hell Ride. In this podcast we discuss why we have decided to take on this project and what we intend to achieve with it.

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5 Ways to Create an Engaging Instagram Account, with Lee 'Hollywood' Turner show art 5 Ways to Create an Engaging Instagram Account, with Lee 'Hollywood' Turner

The 10 Hour Cyclist Diaries

Instagram, the home of visual storytelling, is a powerful platform that serves over 800 million people who capture and share the world's moments on a daily basis. It’s amazing to think this platform has only been in existence since October 2010. Within its first 2 months of release Instagram had one million registered users and within the year it had 10 million!

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Ep 8: Why Point-to-Point Racing is Killing the National Road Series show art Ep 8: Why Point-to-Point Racing is Killing the National Road Series

The 10 Hour Cyclist Diaries

The National Road Series continues to be a hot topic. In fact, it was the compelling factor in bringing Tommy Nankervis (Ex National Road Series and International cyclist) back for a second Podcast in as many weeks. We had a lot of feedback from listeners about their intrigue in Tommy’s view and wisdom on local racing and the opportunities for improvement.

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How Mr Nankervis won 25 A Grade Criteriums, with Lee ‘Hollywood’ Turner show art How Mr Nankervis won 25 A Grade Criteriums, with Lee ‘Hollywood’ Turner

The 10 Hour Cyclist Diaries

During the 2016 / 2017 criterium season in Melbourne Tommy Nankervis won 25 A grade races. It’s a feat that’s hard to fathom given the peripheral race day elements that can go against the grain of consistency. Crashes, breakaways, teams and general day-to-day physiological conditions are all uncontrollable components to a criterium, which make Tommy’s achievements quite astonishing.

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The Melbourne Cycling Scene with Lee ‘Hollywood’ Turner show art The Melbourne Cycling Scene with Lee ‘Hollywood’ Turner

The 10 Hour Cyclist Diaries

If you’re in the Melbourne cycling scene there’s a fair chance you’ve come across the St Kilda Cycling Club President, Lee Turner. Whether it’s his wardrobe of eye tantalising cycling outfits catching your eye, or his distinctive voice echoing throughout one of Melbourne’s many bunch rides, this magnetic character known as “Hollywood” is full of life and well-tuned to all things cycling. With 10 + years of intimate exposure to Melbourne’s illustrious cycling community - while also coming to an end of his 3 years as President at the St Kilda Cycling Club - we recently sat down...

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Ep 5: Why Structured Training Will Make you Three X Stronger on the Bike show art Ep 5: Why Structured Training Will Make you Three X Stronger on the Bike

The 10 Hour Cyclist Diaries

Without a doubt my cycling performance improved the most when I started training with structure in 2014. Yes, that’s right! It wasn’t a new set of carbon zipp wheels, riding more bunch rides, hitting the gym or changing my diet to some extreme raw fruitarian. It was good old-fashioned methodical training. The proof is always in the pudding – for years I had stuffed around in B grade not really obtaining a noteworthy result. My goal was to win a B grade criterium and get that promotion to A grade I had been pondering for years. After a few months of training with structure (for the first...

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Ep 4: The 23yr old BMC Prodigy & Australian National Road Champion. So What’s Next for Miles Scotson...? show art Ep 4: The 23yr old BMC Prodigy & Australian National Road Champion. So What’s Next for Miles Scotson...?

The 10 Hour Cyclist Diaries

If you didn’t know Miles Scotson before the 2017 Australian National Road Race Championships, what a way to be introduced! With less than 2km to the finish line, on a unforgiving course in brutally hot conditions, Miles put his track and time trial skills on show, ripping past the ruminants of the 130 starters in his shiny new BMC kit. It was a demonstration of rare human strength and an indication that Miles Scotson will be a name that brings incitement and anticipation for years to come. So as we prepare ourselves for what could be a 15+ year career, cheering on Miles Scotson from the...

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Ep 3: Tommy Nankervis - The Secrets of an A Grade Criterium Legend  show art Ep 3: Tommy Nankervis - The Secrets of an A Grade Criterium Legend

The 10 Hour Cyclist Diaries

Tommy Nankervis has a passion for cycling. You can hear it in his voice and you can see it in his pedaling. He’s also one of the most consistent performers you’ll ever witness. This criterium season alone - in Melbourne’s distinguished criterium scene - he won 13 A grade races, was part of 17 wins, and finished out of the money twice. An astonishing feat, particularly considering it’s a criterium; a race that incorporates high caliber contenders, inconsistent conditions, crashes, and multiple breakaway winners. Many could point their finger at Tommy’s semi professional career as the...

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Instagram, the home of visual storytelling, is a powerful platform that serves over 800 million people who capture and share the world's moments on a daily basis. It’s amazing to think this platform has only been in existence since October 2010. Within its first 2 months of release Instagram had one million registered users and within the year it had 10 million! It’s no wonder that Facebook reportedly spent a quarter of it’s available cash on hand - $1 Billion – to buy this company out in 2012!

In the world of cycling, Instagram has proven to be a powerful tool for the common person and/or organisations to share inspirational moments or stories. Many of us love searching for that perfectly taken picture at the fondo event or race we’ve just completed; pulling it off the web, onto our phones, and directly uploaded to Instagram to share that moment or story with our connections.

While many people may have little interest in building a big audience I am sure we all want to know how we can better engage the audience we have – whether that be friends, family or some random that has decided to follow your account! I would question why anone would post a picture, if this wasn’t the case.

So in order to get some insight on this topic we’re speaking with Lee ‘Hollywood’ Turner about his Instagram account and the mechanisms he puts in place to get high levels of engagement. In the world of Instagram fame, Lee’s 16K followers isn’t massive, but it’s the volume of likes and comments he receives that makes his account unique.

Listen to this 20 minute podcast to get 5 tips and tricks to better engage your Instagram audience: