Golden Years in Debt: Older Americans Struggle with Student Loan Burdens
Blake's Banter
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#6 Ghosts? on your podcast?
Blake's Banter
“What are we going to talk about on our podcast? Who should we have on?” These are common questions I get, especially in the pre-production phase of a show. What should we talk about on our podcast? One way I answer these questions is to draw upon Charles Dickens and ask clients to think of the three ghosts that visited Scrooge on Christmas Eve. The ghost of association podcast past This is where the old saying “those who don’t know their history are doomed to repeat it” is crucial. Hearing tales of what worked (or perhaps more importantly, what didn’t work) for...
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#5 Soon all associations will have podcasts
Blake's Banter
From breaking down data and continuing education to just plain fun, associations need to be podcasting to reach the next generation. Consider that the younger generations communicate differently. How are you going to reach them without one of the most popular communication tools out there? (I’m talking about a podcast). And it still has room for growth. Check out this entertaining video to learn more.
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#4 Podcasts, the truly intimate newsletter (that you don’t have to read)
Blake's Banter
Communications people in associations are always trying to find new ways to engage members: throwing events, publishing newsletters, creating magazines, making flashy, creative videos and so much more. “Communications” simply means having a conversation with our members — attempting to show that we hear them and understand their issues and that we are working hard to enhance our–or more importantly–their industry. We create all this content and hold these events not just because we want to show we are working for them, but also because we want to understand the issues that are...
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#3 Podcasting is all about guests
Blake's Banter
I find a lot of people think that they are solely responsible for marketing a podcast. But can guests help?
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#2 Why association podcasting is on the rise
Blake's Banter
Podcasting for associations is more popular than ever, and it’s obvious why. Your members are constantly exposed to so much content on the internet, now organizations have to do more than ever to keep their membership up to date with the current news, continuing education, and information going on around their sector. In the last year, we here at Human Factor have seen the number of association podcasts grow very significantly. There are a few reasons why: It speaks right to their issues. Where else is a member going to get the exact information she’s looking for? Your association has the...
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#1 Picking out the perfect microphone for association podcasters
Blake's Banter
“Blake there are so many mics–which one do I get?” I hear this all the time, and there are a few basic questions that I ask them before they buy. This episode answers those questions.
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Blake's Banter, What's That?
Blake's Banter
I’m Blake, and I banter about podcasts. This is the place to learn about podcasting--whether its picking out a mic, how to launch a series, prepping for your next episode, or how to take the show on the road. At Human Factor we work on podcasts for associations all day long and I banter about the things I see every month in the association podcasting space.
info_outlinePodcasting for associations is more popular than ever, and it’s obvious why. Your members are constantly exposed to so much content on the internet, now organizations have to do more than ever to keep their membership up to date with the current news, continuing education, and information going on around their sector. In the last year, we here at Human Factor have seen the number of association podcasts grow very significantly.
There are a few reasons why:
- It speaks right to their issues. Where else is a member going to get the exact information she’s looking for? Your association has the information that is completely and totally relevant to what is happening in your industry.
- They are easily listenable, most people still have a commute (at least a few days a week). During this time, people can get the latest up to date information in a time and place where their eyes need to be elsewhere but their ears can absorb information. In the car, walking down the street, or at the gym are all places people these days are listening to their podcasts.
- It’s affordable. Producing a quarterly, monthly or weekly video series done right would be very expensive and even more time-consuming to do well. You need lighting, sound, editing, not to mention the fact that your video subjects can be a more than a little nervous when a camera turns on. Also, videos have to compete with all the other clickbait videos on youtube. But if done correctly podcasts can be made efficiently and quickly with very relevant information for the listener.
- It humanizes your association. A podcast is a place where your podcast hosts and guests can let their hair down and talk about the issues. You can break down complex data. Talk about an article in your newsletter. But most importantly your members can get to hear about some of the hard-working people at the association. It puts a human factor to your group and moves your organization away from that place where their dues go.
A podcast is the perfect vehicle for members to hear the conversations from industry folks, hear about new technologies, learn about upcoming legislation, and so much more. It’s a place where associations can really shine and do what they do best–build community.