Golden Years in Debt: Older Americans Struggle with Student Loan Burdens
Blake's Banter
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#6 Ghosts? on your podcast?
Blake's Banter
“What are we going to talk about on our podcast? Who should we have on?” These are common questions I get, especially in the pre-production phase of a show. What should we talk about on our podcast? One way I answer these questions is to draw upon Charles Dickens and ask clients to think of the three ghosts that visited Scrooge on Christmas Eve. The ghost of association podcast past This is where the old saying “those who don’t know their history are doomed to repeat it” is crucial. Hearing tales of what worked (or perhaps more importantly, what didn’t work) for...
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#5 Soon all associations will have podcasts
Blake's Banter
From breaking down data and continuing education to just plain fun, associations need to be podcasting to reach the next generation. Consider that the younger generations communicate differently. How are you going to reach them without one of the most popular communication tools out there? (I’m talking about a podcast). And it still has room for growth. Check out this entertaining video to learn more.
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#4 Podcasts, the truly intimate newsletter (that you don’t have to read)
Blake's Banter
Communications people in associations are always trying to find new ways to engage members: throwing events, publishing newsletters, creating magazines, making flashy, creative videos and so much more. “Communications” simply means having a conversation with our members — attempting to show that we hear them and understand their issues and that we are working hard to enhance our–or more importantly–their industry. We create all this content and hold these events not just because we want to show we are working for them, but also because we want to understand the issues that are...
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#3 Podcasting is all about guests
Blake's Banter
I find a lot of people think that they are solely responsible for marketing a podcast. But can guests help?
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#2 Why association podcasting is on the rise
Blake's Banter
Podcasting for associations is more popular than ever, and it’s obvious why. Your members are constantly exposed to so much content on the internet, now organizations have to do more than ever to keep their membership up to date with the current news, continuing education, and information going on around their sector. In the last year, we here at Human Factor have seen the number of association podcasts grow very significantly. There are a few reasons why: It speaks right to their issues. Where else is a member going to get the exact information she’s looking for? Your association has the...
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#1 Picking out the perfect microphone for association podcasters
Blake's Banter
“Blake there are so many mics–which one do I get?” I hear this all the time, and there are a few basic questions that I ask them before they buy. This episode answers those questions.
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Blake's Banter, What's That?
Blake's Banter
I’m Blake, and I banter about podcasts. This is the place to learn about podcasting--whether its picking out a mic, how to launch a series, prepping for your next episode, or how to take the show on the road. At Human Factor we work on podcasts for associations all day long and I banter about the things I see every month in the association podcasting space.
info_outline“What are we going to talk about on our podcast? Who should we have on?” These are common questions I get, especially in the pre-production phase of a show. What should we talk about on our podcast? One way I answer these questions is to draw upon Charles Dickens and ask clients to think of the three ghosts that visited Scrooge on Christmas Eve.
The ghost of association podcast past
This is where the old saying “those who don’t know their history are doomed to repeat it” is crucial. Hearing tales of what worked (or perhaps more importantly, what didn’t work) for successful people and organizations in the past is always of interest. How an industry has come to be where it is now can shed light onto where it may be going in the future. And industry veterans are ALWAYS full of great tales of “the good ole days,” and they can often be great storytellers.
The ghost of association podcast present
What is happening right now is what affects members. There is nothing more crucial than delivering your audience up to date and accurate industry news in an easy to consume audio show. Answer questions like:
- What are some statistics about your industry right now?
- What do those statistics mean right now?
- Who just did what successfully just now?
- How did they do it?
- What legislation is happening right now?
- What does that legislation mean to our industry?
The ghost of association podcast future
I don’t think there is anybody in any field anywhere that would not like to have at least a glimpse into the future. This is where their industry is heading and being able to help make a road map is one of the most useful things you can do for your members. You can talk about:
- upcoming events
- predictions on trends
- coming technologies
- potential disruptions
The best part is unlike Scrooge, associations have a newsletter that usually contains all sorts of topics to chat about on the podcast. But if your organization doesn’t have a newsletter or even if it does, this is a great opportunity for you to do a little crowdsourcing. Now you have a great excuse to contact your members and ask them about their concerns, what and who they would like to learn about, and who would they like to learn it from. On top of that, it gives you a reason to contact those industry experts and let them know that your members would love to hear from them. And no small side benefit is that it gives you a chance to get to know your members and the experts better yourself.
So don’t be a Scrooge and make some podcasts.