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461: The New Way to Sell on Social Media

Your Virtual Upline Podcast

Release Date: 03/12/2025

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More Episodes

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!  

Are you tired of shouting into the social media void, with product posts that fall flat? What if I told you the key to unlocking your business growth isn't more content, but a radical shift in your approach? In this episode, we're dismantling the old ways of selling as I share the new way to sell on social media. 

Why is this episode so important? If you are still selling the old way of just posting about your products and trying to sell to everyone, then I guarantee that you will be left behind. The only way to successfully sell on social media today is to use a LOVE-LED™ approach, to lead with helping, to speak directly to the person that you want to and to be known more for the problems you solve than the products that you sell.

I encourage you to do the scary thing and make this shift in how you show up on social media, because you’ve got something important to share and there are people out there just like you that need to hear your story! 

Listen to Learn:

0:57 - What it really takes to succeed with selling on social media and the big shift that will be required for business owners today 

4:54 - The “more is better” trap most are falling into on social media and what doing this will inevitably lead to 

7:02 - How the new way to sell on social media involves serving a specific, ideal customer, rather than trying to sell to everyone

8:32 - What to do right now if you're struggling on social media, and why this may seem counterintuitive 

10:54 - Why a big following isn’t needed anymore, but your following will have to be this… 

16:16 - What you’ll be focusing on instead of just posting more content when you use our LOVE-LED™ approach 

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