Your Virtual Upline Podcast

The podcast for faith-driven network marketers and social sellers ready to grow their business with purpose, conviction, and peace. If you’re done chasing success with strategies that feel out of alignment with your faith and integrity, this is your turning point. Because the truth is: You were never meant to build your business from fear, pressure, or performance. The future of this industry is LOVE-LED "(TM)". And this podcast is your roadmap for getting there. Hosted by Bob Heilig, founder of Your Virtual Upline and creator of the LOVE-LED Growth "(TM)" methodology, this show will help you step into a new way of building your business, one that puts people and purpose before products and profit, without sacrificing growth. This isn’t just a better way to build. It’s the only way forward. Each week, you’ll get: • Belief shifts grounded in faith, purpose, and truth • Practical content and team-building strategies that feel aligned, and actually work • Stories of LOVE-LED "(TM)" Leaders rewriting what success looks like in this industry • Coaching to help you grow a thriving business without sacrificing your peace, purpose, or calling No hype. No salesy scripts. No shame-based leadership. Just the powerful, sustainable growth that happens when you build your business on belief, and lead from the inside out. This is the movement. This is the model. This is LOVE-LED "(TM)" network marketing. Subscribe now and step into what’s next.

469: What Happens When You Stop Performing and Start Leading 05/27/2025

469: What Happens When You Stop Performing and Start Leading Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking ! Are you trying to lead a team, but feeling weighed down with immense pressure to always have to perform? Are you feeling overwhelmed and burnt out because you just don’t know what to do to get people to do the work anymore? Today, I’m joined by Stephanie Whittaker, an OPTAVIA coach and recent graduate of our 30 Days to $1K program, as she shares her personal journey from burnout using fear-led strategies to having a thriving business with a LOVE-LED™ approach. In this episode, Stephanie reveals how she was able to go from performance and pressure, to purpose, presence and peace. If you’re feeling like your leadership has become a burden, then there is hope, and Stephanie’s story is a powerful example that you too can make the shift from fear-led achieving…to LOVE-LED™ leading! Listen to Learn: 5:18 - The significant business decline Stephanie faced that led to her questioning her worth, and the initial signs that told her this was happening 8:01 - What she did as a result and the way that doing this demonstrates the pitfalls of using a fear-led strategy 16:23 - How shifting her content and outreach to an authentic LOVE-LED™ approach attracted long-term, like-minded clients 20:55 - Why her recent achievements go beyond just the financial gains, and a look at the profound personal satisfaction and impact she's now experiencing 27:02 - The way that Stephanie is now empowering her team and the results they are getting too using this structured, authentic approach 31:35 - How adopting a LOVE-LED™ approach brought her personal alignment, fulfillment, and presence in all areas of her life TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking ! Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/36738030

468: The Trust Recession: Why We Changed Our Entire Content Strategy 05/21/2025

468: The Trust Recession: Why We Changed Our Entire Content Strategy Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking ! Has your content felt disconnected lately? Maybe you’ve been showing up, saying the right things, doing all the “strategic” moves, but something still feels off. You’re craving a new way to create that actually reflects who you are and what you believe. If that’s you, I want you to hear this: you’re not behind, and you’re not broken. You’re just ready to lead. And today, I’m going to show you exactly what that looks like. For the very first time, I’m introducing something incredibly important that we’ve been building behind the scenes: the LOVE-LED™ Content Journey. This is our 4-part content strategy that helps you rebuild trust, not just with your audience, but with your own voice. This is not just another strategy. It’s a new standard for how leaders in our space are being called to show up. Because right now, we are living in a trust recession. And in a trust recession, people don’t follow noise. They follow leaders they believe in. So if this episode stirs something in you, if you feel like you’ve outgrown the old way of creating content and you’re ready to reconnect with your voice and lead with a new level of conviction, I want to invite you to join me inside TRANSFORMED. This is where you will step into a new standard of growth, built on clarity, connection, and a rhythm that finally feels like you. Listen to Learn: 3:23 - Understanding the "Trust Recession" in content strategy that’s been happening over the last year 7:43 - Introducing the LOVE-LED™ Content Journey: the new standard that is designed to rebuild trust 9:58 - The first type of content that prioritizes solving problems and serving your audience before making any offer 11:53 - A look at the second type of content where connection deepens and belonging is created 13:51 - How the third type of content builds belief by showing what's possible 16:02 - Why the final type of content is about opening doors and starting conversations, not just closing sales 18:03 - The way that leveraging the LOVE-LED™ Content Journey will rebuild your content strategy on a foundation of trust and allow you to lead with conviction while standing out as a leader in a noisy online world TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking ! Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/36645270

467: Why More Content Isn't Working and What To Do Instead 05/16/2025

466: Transformed is Here: Step Into the Content Strategy That Changes Everything 05/13/2025

465: What Kind of Leader Are You? 04/23/2025

464: A Simple Plan to Get More Engagement On Your Product Posts 04/09/2025

463: A Better Way to Share Product Promotions 03/21/2025

462: The #1 Sponsoring Mistake You Don't Even Realize You're Making 03/17/2025

461: The New Way to Sell on Social Media 03/12/2025

461: The New Way to Sell on Social Media Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking ! Are you tired of shouting into the social media void, with product posts that fall flat? What if I told you the key to unlocking your business growth isn't more content, but a radical shift in your approach? In this episode, we're dismantling the old ways of selling as I share the new way to sell on social media. Why is this episode so important? If you are still selling the old way of just posting about your products and trying to sell to everyone, then I guarantee that you will be left behind. The only way to successfully sell on social media today is to use a LOVE-LED™ approach, to lead with helping, to speak directly to the person that you want to and to be known more for the problems you solve than the products that you sell. I encourage you to do the scary thing and make this shift in how you show up on social media, because you’ve got something important to share and there are people out there just like you that need to hear your story! Listen to Learn: 0:57 - What it really takes to succeed with selling on social media and the big shift that will be required for business owners today 4:54 - The “more is better” trap most are falling into on social media and what doing this will inevitably lead to 7:02 - How the new way to sell on social media involves serving a specific, ideal customer, rather than trying to sell to everyone 8:32 - What to do right now if you're struggling on social media, and why this may seem counterintuitive 10:54 - Why a big following isn’t needed anymore, but your following will have to be this… 16:16 - What you’ll be focusing on instead of just posting more content when you use our LOVE-LED™ approach Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/35656685

460: The Beauty Industry is Changing—Is Your Business Ready? 03/06/2025

459: Why Chasing Numbers is Keeping You Stuck 03/03/2025

458: From Stuck to $1,200 in 5 Days: Corbin's LOVE-LED™ Breakthrough 02/07/2025

457: From Copy and Paste Coach to LOVE-LED™ Success w/ Wanda Turmes 01/15/2025

457: From Copy and Paste Coach to LOVE-LED™ Success w/ Wanda Turmes Our Free Workshop, 5 Steps to Grow a Thriving Health & Wellness Business in 2025, is happening January 27th-30th. to register! If you’re tired of spinning your wheels in your network marketing business and feeling stuck and frustrated, then you need to hear Wanda Turmes’ story. Wanda has been an Optavia coach for three years, and she went from being on the verge of completely giving up—feeling lost and hopeless—to experiencing a complete business transformation in just 30 days. After implementing our LOVE-LED™ approach, Wanda enrolled 7 new clients in a single month (compared to her previous average of 1-2) and doubled her monthly income from $1K to $2K. Even better, she’s now connecting with her ideal clients every day in a way that feels authentic and aligned, thanks to rediscovering her passion and purpose. I’m not exaggerating when I say this is one of the most powerful success stories we’ve ever shared. If Wanda’s story impacted you like it did for me, make sure to reach out to her and let her know what resonated most from our conversation today. Listen to Learn 11:46 - How Wanda felt stuck as a "copy and paste coach" and what motivated her to seek a new approach by registering for our free workshop last Fall 16:26 - The way she has grown her business over the past four months and gained clarity on her next steps after attending it 20:26 - Exciting details on what you can expect by attending our upcoming workshop for Health & Wellness businesses later this month 23:41 - What Wanda says has made the biggest difference in the results she is now achieving, specifically in terms of the content she creates 28:45 - A cool thing that started to happen for her when she began using the LOVE-LED™ approach we teach our students 34:42 - How Wanda now feels about herself and her business and what she finds most empowering to her now after making these changes Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/34853780

456: Do You Have a Diet Mentality About Growing Your Business? 01/10/2025

455: Are Your Red Light Stories Holding You Back? 01/03/2025

455: Are Your Red Light Stories Holding You Back? Let’s be real: if you’re feeling stuck, hesitant, or too scared to take the next step, you’re probably caught up in a red light story. What’s a red light story? It’s the narrative you tell yourself about your business, your company, your products—and most importantly—yourself. These stories quietly creep in, convincing you to hit the brakes on your dreams. But here’s the truth: your success is waiting on the other side of those doubts. In this podcast episode, I share something deeply special—an audio from a limited series I recorded for Optavia. Over the past year, we’ve had the privilege of working with so many incredible Optavia coaches, and this episode features my friend Kristen, one of their amazing leaders. What we talked about was too good not to share with you. Whether or not you’re with Optavia, this conversation about red light stories is a game-changer for anyone in our profession. So, are you ready to stop hitting the brakes and start building momentum? Listen to Learn 4:30 - The importance of mindset and belief as you enter a brand-new year 5:56 - Why Kristen is the perfect guest to be sharing her insights on the concept of red light stories 11:11 - Some of the chaos she was experiencing in 2019 that led her to diving all-in on this podcast and what we teach on it 15:15 - The conscious decision Kristen makes each day to choose courage and some of the red light stories she has had about herself 25:30 - How we’re really living from fear and a place of being selfish when we tell ourselves these red light stories 32:49 - Kristen’s thoughts on showing up consistently, even when you feel like you’re a “hot mess express”, and the impact doing this will have on the results you achieve 42:32 - What she considers to be the hardest part of being a leader in this industry 48:54 - Kristen’s superpower and what allows her message to resonate with so many people Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/34553510

454: How I Hit My First $1K: Nicole Sapriken from Norwex 11/27/2024

454: How I Hit My First $1K: Nicole Sapriken from Norwex Today, we’re bringing you another ‘My First 1K Success Story’ episode, where you’ll meet a new inductee into what we’re calling “The Comma Club.” I’m joined by one of our students, Nicole Saprikin who is a Norwex Consultant, to share her story. In this episode, you’ll hear how Nicole went from making about $450 a month in her business after four years with Norwex to hitting her first ever organic $1k commission month…in just over 30 days! Nicole’s outlook for her future has completely changed, and the big message from this conversation with her is that it is possible, so don’t give up. By using the right approach and getting the support you need, it can happen for you as well. This is why we’re showcasing students like Nicole and bringing them on to the podcast, because we want to champion this idea of what making $1k a month with your business means. It's a significant milestone that demonstrates you are finally on a better path, and you are doing things that I know will lead to even bigger and better results. Listen to Learn 0:50 - Where’s Nicole’s business was at before joining our program and how she was feeling about things overall at that point 3:48 - The types of conversations Nicole was having with people and how doing this didn’t feel right to her 11:01 - The common pitfalls we see that are preventing direct sellers from reaching the $1k milestone 16:16 - What was initially holding Nicole back after joining Love Serve Grow™ and the solution we now offer for students in this situation with our new 30 Days to $1K program 18:40 - The importance of focusing on key business activities and how slowing down led Nicole to significant results 25:10 - How her outlook on her business and future has transformed through the program 30:47 - The most impactful aspects of the program and the mindset shifts that have propelled Nicole's success Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/34167220

453: The 3 Types of Momentum and Business Growth 11/22/2024

452: The #1 Reason Why People Fail in Network Marketing 11/20/2024

452: The #1 Reason Why People Fail in Network Marketing Feeling stuck or frustrated in your network marketing business? Watching your team struggle and wondering if you’re doing something wrong? You’re not alone. I recently had a conversation with a past client, friend, and fellow leader who’s been feeling the exact same way. In this episode, I’m diving into a problem that’s plaguing in our industry: mismanaged expectations. We have a lot of unrealistic expectations, which are often fueled by hype marketing like I talked about in the . When we measure our success by the wrong metrics or fail to celebrate the progress we have made, we risk burning out or even walking away from the dreams God placed on our hearts. But here’s the truth: the fact that you’re still here—listening, showing up, and leading—means you’re already successful. It’s time to have some tough but necessary conversations about what needs to change in our industry and within ourselves. I truly believe the best days for network marketing—and for you—are ahead. Let’s face these challenges together and build something extraordinary. Listen to Learn 3:29 - Why mismanaged expectations is so dangerous and the group of people in our industry that it impacts the most 4:16 - The role that social media and the pandemic have played in these issues becoming more prevalent 8:29 - A simple reframe you can make in the areas of your business and metrics that you are paying attention to 10:21 - A special ask for you regarding how you can support this podcast and its message 11:04 - What we’re doing as a company to change the conversation being had around success 12:49 - Specific actions you can take right now with your team and why doing this is your responsibility as a leader 14:18 - What setting expectations looks like in practice and the advice my mentor told me starting out that still resonates with me today 16:54 - Why I feel that these conversations aren’t happening and what we can do to change this Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/34002992

451: Are You Marketing Your Business With Heart or Hype? 11/12/2024

450: Lessons to be Learned From Beachbody 10/11/2024

450: Lessons to be Learned From Beachbody As you may have heard, recently Beachbody was the latest company to announce that they are moving away from their current business model to affiliate only, and essentially eliminating the incomes of all of the leaders and coaches that have built businesses with them over the years. Today, I want to use Beachbody as an important case study of what we are seeing happening across the profession today, and ultimately, what’s wrong with our profession today. In this episode, you’ll hear what this situation means for our profession, and I share the key lessons that we can pull from it that demonstrates what we need to do better. This is an important conversation to be having, because if we don’t learn from this, I guarantee you that unfortunately we will continue to see more of this type of thing happen. While challenges lie ahead, I firmly believe our brightest days as an industry are still to come. We may face rough seas, but rest assured, we’ll be here to help you navigate through them. Thank you, as always, for tuning in to the podcast and being a part of our community! Listen to Learn 2:04 - A reminder that MLMs are not going away, regardless of this latest development 6:56 - Taking a closer look at Beachbody as a company and what this change means for its people 8:06 - How the Beachbody announcement demonstrates the single biggest problem that we are faced with today in our profession 10:35 - The ways in which burnout infiltrated the leaders and coaches and the role that social media has played in this 14:39 - A special ask for you regarding how you can support this podcast and its message 15:22 - What I see as the main lessons that we need to learn from this 17:47 - One of the most important jobs you have as a leader and why you can’t lose focus of it 21:47 - How this won't be the last company to do this, but what you can do to move forward and be successful Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/33411832

449: From Stuck and Struggling to Building a 7-Figure Business with Josee Nadeau 09/24/2024

448: Under $1k Mistake #2 - Not Selling Retail 09/20/2024

447: My First $1k: Patty Steyer from Rodan & Fields 09/17/2024

446: My First $1k: Renee Sutton from Lemongrass Spa 09/13/2024

446: My First $1k: Renee Sutton from Lemongrass Spa Sign Up Now for the FREE WORKSHOP “30 Days to $1K” and get our PROVEN 5-step plan to hit your first ORGANIC $1,000 commission month in 30 days or less (with more EASE than you ever imagined!) at ! I’m excited to introduce Renee, a dedicated Love Serve Grow™ student. Renee shares her transformative journey, detailing how, after 12 years in her profession—mostly with one company—she had only managed to achieve a $1,000 commission month only a few times, primarily during Black Friday sales. Before discovering Love Serve Grow™, Renee's average commission ranged from $500 to $700. Quite frankly, she felt stuck with the strategies taught by other training programs… In this episode, Renee discusses how Love Serve Grow™ gave her an authentic approach and helped her break through her previous income barriers. Not only did she achieve her first $1,000 month organically, but she also sustained this success for several months following our program. Stay tuned for the next episode, where another Love Serve Grow™ student shares her journey to hitting her first $1,000 month, and you won’t want to miss the valuable insights and lessons she brings with her story! Listen to Learn 2:58 - Renee talks about her profession and business and the type of clients she served in the past 7:00 - What she was feeling before joining Love Serve Grow™ and what she didn’t like about the way that her business was going 10:13 - What happened when Renee started to feel like he was stalling out in her sales after achieving early success in her career 17:42 - The singular source of almost every problem that people have in our profession 18:35 - Some of the significant internal hurdles that she had to overcome after joining our program 24:10 - The different kind of sales that came out of the new approach Renee started using and the outlook she now has for her business Sign Up Now for the FREE 30 Days to $1K Workshop at Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/33012857

445: Under $1k Mistake #1 - TRYING to Grow a Team 09/10/2024

445: Under $1k Mistake #1 - TRYING to Grow a Team Sign Up Now for the FREE WORKSHOP “30 Days to $1K” and get our PROVEN 5-step plan to hit your first ORGANIC $1,000 commission month in 30 days or less (with more EASE than you ever imagined!) at ! Last week I talked about how you can achieve your first $1,000 commission month, and this week I want to address the biggest mistake that is holding people back from earning $1,000 each month. And that’s trying to grow a team. Now I’m not telling you not to build a team. But if you’ve been in your business for a while, if you’re doing all the things that you’re supposed to be doing, and you’re still NOT earning $1k every month, then you need to acknowledge that you’re doing something wrong. To help you with this, I’m going to present a very different way of thinking that may sound counterintuitive, but if you shift your mindset and practices based on what I share in this episode, you’ll soon be selling and serving your way to $1,000 months. In the next episode, you’ll get a chance to hear from one of our students that hit their first $1,000 month working with us, and they’ll share how they did it, so make sure you tune into that one! Listen to Learn 2:09 - The problem with the training available in the marketplace right now and the big thing that is missing for people that are making under $1,000 a month 6:44 - What research is saying about the shifts in consumer behavior and why this is very relevant for our industry 10:14 - Something you can do to help eliminate the stress around having to grow a team, that will ironically aid in your building of a team 12:52 - The blind spot leaders have and a challenge they face when supporting their team members that haven’t yet hit $1,000 months 15:39 - Another key benefit you’ll see beyond making more money when you begin prioritizing service each day 16:53 - Why I’m so excited for this entire month and how I know you’ll leave the upcoming workshop feeling more hopeful and confident about your business Sign Up Now for the FREE 30 Days to $1K Workshop at Follow me on Threads & Instagram at Subscribe to our /episode/index/show/bobheilig/id/32977292

444: How to Achieve Your First $1,000 Commission Month 09/06/2024

443: Being Brave, and Faith-Fueled Leadership with Kristen Glass 08/20/2024

442: How to Handle Someone on Your Team Joining Another Company 08/13/2024

441: The Worst Advice Given to Network Marketers Today 08/09/2024

440: What Teaching My Son How to Ride a Bike Taught Me About Leadership 08/06/2024

Your Virtual Upline Podcast

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