464: A Simple Plan to Get More Engagement On Your Product Posts
Release Date: 04/09/2025
469: What Happens When You Stop Performing and Start Leading
Your Virtual Upline Podcast
Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking ! Are you trying to lead a team, but feeling weighed down with immense pressure to always have to perform? Are you feeling overwhelmed and burnt out because you just don’t know what to do to get people to do the work anymore? Today, I’m joined by Stephanie Whittaker, an OPTAVIA coach and recent graduate of our 30 Days to $1K program, as she shares her personal journey from burnout using fear-led...
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468: The Trust Recession: Why We Changed Our Entire Content Strategy
Your Virtual Upline Podcast
Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking ! Has your content felt disconnected lately? Maybe you’ve been showing up, saying the right things, doing all the “strategic” moves, but something still feels off. You’re craving a new way to create that actually reflects who you are and what you believe. If that’s you, I want you to hear this: you’re not behind, and you’re not broken. You’re just ready to lead. And today, I’m...
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467: Why More Content Isn't Working and What To Do Instead
Your Virtual Upline Podcast
Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking ! Feeling like you're shouting into the void on social media? You’re not alone—and you’re not crazy. In this episode, I’m calling out what so many are feeling: the “just post more” advice is officially outdated. The scroll is saturated. The noise is deafening. And the grind? It's burning you out. You don’t need another content trick. You need a shift. It’s time to stop creating just...
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466: Transformed is Here: Step Into the Content Strategy That Changes Everything
Your Virtual Upline Podcast
Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking ! Welcome to a brand new season of Your Virtual Upline! This episode marks a major shift—a powerful realignment with what I believe is the future of our industry: the revolutionary LOVE-LED™ approach. We’ve been standing at a crossroads for too long. And I’m drawing a line in the sand. It’s time to move beyond fear-based strategies and performance-obsessed content. If you're exhausted by...
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465: What Kind of Leader Are You?
Your Virtual Upline Podcast
Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: What kind of leader are you? And when things get tough… What do you want people to remember about how you led? With all the changes happening in our industry—and the recent shutdown of a company many of us knew—real leadership is being put to the test. In this episode, I talk about two very different kinds of leaders. I share real-life examples so you can see what makes them so different—and why it matters. What I share will give you a simple blueprint for how to lead...
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464: A Simple Plan to Get More Engagement On Your Product Posts
Your Virtual Upline Podcast
Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: Are you posting consistently, yet you’re getting crickets instead of comments on your product posts? Are you pouring your heart into content, yet the engagement just isn't there? What if the secret wasn’t about what you’re posting, but how you’re connecting? In this episode, I share a really simple two-step LOVE-LED™ strategy that will help you immediately start to increase the engagement on your product posts. If you’re ready to start having real conversations without being...
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463: A Better Way to Share Product Promotions
Your Virtual Upline Podcast
Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking ! Are your product promotions pushing potential customers away? Do you feel like you're constantly chasing sales, only to see them disappear? What if the very strategy you've been taught is the reason your business isn't growing? In this episode, we dive deep into the counterintuitive truth: leading with promotions is often the fastest way to kill your business, and I want to give you a better. If you want long-term success, stop...
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462: The #1 Sponsoring Mistake You Don't Even Realize You're Making
Your Virtual Upline Podcast
Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking ! Are you looking for a way to sponsor more people, more leaders, and people that are willing to do the work? Are you tired of chasing down potential recruits, feeling like you're constantly searching for the "right people" to grow your team? Today, I share the big mistake you’re making when it comes to sponsoring that you don’t even realize you’re making, and what you can do right now to see a big difference in your business by...
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461: The New Way to Sell on Social Media
Your Virtual Upline Podcast
Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking ! Are you tired of shouting into the social media void, with product posts that fall flat? What if I told you the key to unlocking your business growth isn't more content, but a radical shift in your approach? In this episode, we're dismantling the old ways of selling as I share the new way to sell on social media. Why is this episode so important? If you are still selling the old way of just posting about your products and...
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460: The Beauty Industry is Changing—Is Your Business Ready?
Your Virtual Upline Podcast
Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking ! The beauty industry is changing a lot, which probably won’t come as any surprise to you. Today I want to help you answer this important question - is your business ready for what's to come this year? In this episode, I break down three big challenges you face when selling beauty products on social media—and more importantly, I show you the solution. Our proven LOVE-LED™ approach is the missing piece you’ve been looking...
info_outlineMake sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig
Are you posting consistently, yet you’re getting crickets instead of comments on your product posts? Are you pouring your heart into content, yet the engagement just isn't there? What if the secret wasn’t about what you’re posting, but how you’re connecting? In this episode, I share a really simple two-step LOVE-LED™ strategy that will help you immediately start to increase the engagement on your product posts.
If you’re ready to start having real conversations without being salesy or pushy, then this episode is for you! It will help lead you to some of the most effortless sales you've ever made!
Listen to Learn:
1:43 - Why engagement on product-related posts is the most valuable kind for your business
4:13 - How to get intentional and utilize connection content to strategically drive initial engagement
6:56 - What it looks like to use authentic outreach by starting conversations with everyone who engages with your connection content
10:32 - How the algorithm prioritizes relationships and the ways in which private message interactions boost your visibility
13:34 - The importance of having a content plan that strategically combines connection content and product posts for maximum impact
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