494: Behind the Rank: Liz Turner on Building a Business That Gives More Than It Takes
Release Date: 05/27/2026
499: Behind The Rank: Tanya Sheldon on Joining to Become Someone, Then Losing Her
Your Virtual Upline Podcast
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498: The 3 Phases of LOVE-LED™ Development
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497: How Success Hijacked Your Calling
Your Virtual Upline Podcast
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496: The Four Leadership Masks
Your Virtual Upline Podcast
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495: Why Success Feels Heavier Than It Should
Your Virtual Upline Podcast
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494: Behind the Rank: Liz Turner on Building a Business That Gives More Than It Takes
Your Virtual Upline Podcast
For many leaders, the personal business feels easy and it's the team that becomes exhausting. In this latest episode of Behind the Rank, I'm joined by Liz Turner, an Executive Sales Leader with Norwex, to go deeper and discuss what happens when you love your personal business but struggle to lead your team. As you'll hear today, for 5 years Liz operated from a place of fear-disguised-as-strategy, pushing herself and her team while secretly holding all the pressure inside. We explore the reality of her pusher mask, the moment she realized she'd emotionally disconnected to protect herself, and...
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493: The Book It Took Me 6 Years To Write
Your Virtual Upline Podcast
We are often told that success requires a thick skin and a relentless grind. But what happens when that skin becomes a wall that keeps everyone out - including yourself? This is a deeply personal solo episode for me, as I share the behind-the-scenes of the journey that has taken me 6 years to put into words. I’m sharing the story behind my upcoming book, Love Led Growth, and the "middle of the fire" moments that finally made it possible to write. For the last several years, I realized I was living a contradiction: teaching leaders how to lead with love while running my own business from a...
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492: Behind the Rank: Michele Hawley on Being the Engine Everyone Depends On
Your Virtual Upline Podcast
Many leaders fall into the trap of becoming the engine of their business, or the one person everyone depends on to keep momentum alive. In this latest episode of Behind the Rank, I’m joined by Michele Hawley to discuss the heavy cost of being that engine and what happens when you finally trade pushing for presence. As you’ll hear today, for years Michele carried the emotional weight of her organization, operating from a place of borrowed belief and the need to prove her worth. We explore the reality of the specific mask she realized she was wearing, the exhaustion of saving the day for...
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491: Behind the Rank: Ashley DeLauro on When Encouragement Is the Mask
Your Virtual Upline Podcast
We are told that if we just work hard enough, hit the next rank, and lead the team to the top, we will finally find the freedom we were promised. But for many, reaching that pinnacle feels less like a celebration and more like a heavy burden. In this installment of Behind the Rank, I am joined by Ashley DeLauro to pull back the curtain on what happens when encouragement becomes a mask. Ashley built an incredible organization, hitting the top 1% of her company in record time. Yet, despite the awards and the stage time, she found herself feeling like an imposter, terrified that if she stopped...
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490: Behind the Rank: Jessye Nichols on Earning Everything and Feeling Nothing
Your Virtual Upline Podcast
For over a decade, Jessye Nichols did everything the industry told her to do to find freedom. She hit the top rank, led the number one team in her state, and crossed the million-dollar sales mark. From the outside, she had won. But on the inside, she was sobbing on the floor because "it didn’t feel good enough." In this debut episode of our new series, Behind the Rank, I expose the truth about the part of this profession that nobody talks about publicly: what success actually feels like when it is built on a foundation of fear. You’ll discover why hitting your biggest goals can actually...
info_outlineFor many leaders, the personal business feels easy and it's the team that becomes exhausting. In this latest episode of Behind the Rank, I'm joined by Liz Turner, an Executive Sales Leader with Norwex, to go deeper and discuss what happens when you love your personal business but struggle to lead your team.
As you'll hear today, for 5 years Liz operated from a place of fear-disguised-as-strategy, pushing herself and her team while secretly holding all the pressure inside. We explore the reality of her pusher mask, the moment she realized she'd emotionally disconnected to protect herself, and the powerful breakthrough that happened when she finally trusted her calling over her agenda.
Liz's story is a powerful example of what becomes possible when you change your source from fear to love. Her business has transformed into one that gives more than it takes, and her team is now rising up to carry her in the moments she needs it most.
Listen to Learn:
3:45 - The reason Liz initially joined Norwex and impact her calling had as it pulled her towards doing something meaningful
7:30 - The moment strategy replaced calling and how learning to "earn the trip" shifted everything from connection to metrics
11:31 - Why Liz never told anyone her goals and the internal pressure she faced carrying everything alone in silence
15:22 - How she accidentally fell into leadership twice before fear-led thinking made every rank after that so much harder to achieve
19:07 - What happens when a “Pusher Mask” leader realizes their team won't move without them and the cost this awareness ultimately has on the person
24:45- The devastating moment Liz set up accountability partners to take a month off after having her second son, only to watch her business go downhill
33:01 - Why she felt so threatened during our coaching call and what happened when she finally stopped fighting the process
43:30 - The 45-minute breakthrough session where Liz realized she and her struggling leader were actually fighting the same fear
46:51 - How trusting her calling in outreach conversations has completely transformed the quality and depth of her connections
51:00- What Liz is seeing on her team now that she's changed her source
55:19 - The powerful moment on a team call when Liz's team transferred belief back to her, just when she needed it most
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