Crave-Worthy Nutrition: TRUBAR ’s Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR - Episode 399
Release Date: 07/01/2025
Prime Day 2025, Unpacked: 4 Days, 4 Experts - Episode 401
Ecommerce Braintrust
🎙️Prime Day Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Amazon has made it official: this year’s Prime Day was the biggest one yet. We’re recording this episode on the afternoon of Monday, July 14th, just 48 hours after the event wrapped, and we’re excited to dig into the early insights. And just as Amazon has extended Prime Day into a four-day marathon, we’re expanding our post-event panel with four sharp minds to...
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The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400
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🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but that’s not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry news, from monumental partnerships to the biggest retailer developments you’ll want to keep an eye on. Let’s get into it. If you serve ads 10 times on one DSP and 20 times on another DSP, that’s already 30 exposures. It’s...
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Crave-Worthy Nutrition: TRUBAR ’s Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR - Episode 399
Ecommerce Braintrust
🎙️Interview with Erica Groussman of TRUBAR DESCRIPTION This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it! In this final episode of the series spotlighting powerhouse female CEOs and founders, we’re joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favorite TRUBAR and its mission to bring “Indulgent Nutrition” to the masses. It’s a high-energy, insightful conversation that captures exactly what this series is all about: bold ideas, fearless leadership, and brands rewriting the...
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From Family Recipe to Challenger Brand | Category Disruptors - Laurel Orley of Daily Crunch - Episode 398
Ecommerce Braintrust
DESCRIPTION The Category Disruptors Series continues! It’s time for Part 3 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. In this episode, we spotlight Laurel Orley, co-founder and CEO of Daily Crunch—the sprouted nut snack brand shaking up what they call the “trusty but dusty” nut category. It’s a thoughtful conversation and another strong addition to the series—tune in for the full story. "There's a lot of FOMO out there. You see unicorn brands doing amazing,...
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Fueling Families, Driving Growth: The Recipe Behind the #1 Brand on Instacart | Category Disruptors - Anouck Gotlib of Belgian Boys - Episode 397
Ecommerce Braintrust
🎙️Interview with Anouck Gotlib of Belgian Boys The Category Disruptors Series continues! We’re excited to share Part 2 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. This episode features Anouck Gotlib, co-founder and CEO of Belgian Boys—the company behind the high-quality, ready-to-eat Belgian waffles, pancakes, and crêpes we all know and love. Belgian Boys was recently named Instacart’s #1 Fastest-Growing Emerging Brand in 2024, a reflection of its strong...
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The Mission That Built a $100 Million CPG Brand | Category Disruptors - Loren Castle of Sweet Loren’s - Episode 396
Ecommerce Braintrust
🎙️Interview with Loren Castle of Sweet Loren’s DESCRIPTION The Category Disruptors Series is finally here! 🎉 We are releasing 4 parts spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their respective categories. We’re thrilled to kick things off with a true trailblazer—Loren Castle, founder of the wildly popular cookie brand, Sweet Loren’s. Loren's story is as bold and inspiring as the cookies she bakes. Diagnosed with cancer at just 22, she completely transformed her lifestyle and turned to...
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The Retail Round-Up - “AI Eats My Listing” - Episode 395
Ecommerce Braintrust
🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. We're recording at the tail end of May and we’re already halfway through 2025. But the pace of change isn't slowing down. New product launches and platform updates are coming fast, and we've got a lot to cover. As always, we’ve brought back our go-to experts: Armin Alispahic and Ross Walker. Together we’re diving into a packed lineup—from product page content updates to Prime Video Ads,...
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The Maturation of AMC for Sponsored Ads with Ross Walker and Carlos Sastre - Episode 394
Ecommerce Braintrust
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today’s episode, we’re diving into a topic that’s been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products. It’s a conversation that’s gone from a slow simmer to a full-on boil in recent months, and we’ve brought in two of Acadia’s sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We’ll be exploring where the real impact is...
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A New Framework for Content Scoring with Gary Hammerschlag - Episode 393
Ecommerce Braintrust
🎙️Interview with Gary Hammerschlag DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're joined by our in-house organic strategy expert, Gary Hammerschlag. He'll walk us through the evolution of content scoring, share how top brands are approaching content audits today, and give us a sneak peek into where the industry is headed regarding organic excellence. Tune in to find out more! Quote: Optimization never ends. There are always...
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Why This Year’s Prime Day Ad Strategy Needs to Be Different | Part 2 with Damiano Ciarrocchi - Episode 392
Ecommerce Braintrust
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We’re back with Part 2 of our special Prime Day series, and today we’re diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who’s seen it all. Today, he’s sharing his insider insights on how this year’s Prime Day is shaping up to be different...
info_outline🎙️Interview with Erica Groussman of TRUBAR
DESCRIPTION
This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it!
In this final episode of the series spotlighting powerhouse female CEOs and founders, we’re joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favorite TRUBAR and its mission to bring “Indulgent Nutrition” to the masses.
It’s a high-energy, insightful conversation that captures exactly what this series is all about: bold ideas, fearless leadership, and brands rewriting the rules in their categories.
A fitting finale to an inspiring lineup. Don’t miss it!
It felt like a million challenges. From finances to ingredients, or packaging, we had issues along the way in every aspect. But we try to forget the hard parts. Because nothing worthwhile is ever easy.
Erica Groussman
KEY TAKEAWAYS
In this episode, Erica, Julie, and Jordan discuss:
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Erica’s entrepreneurial background and what inspired her to found TRUBAR, identifying a gap in the protein bar market.
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The importance of developing bars that don’t sacrifice taste or make you feel bad after eating—her “indulgent nutrition” philosophy.
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How Erica approaches product development, drawing inspiration from popular desserts and comfort foods, and turning them into healthy snacks.
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Real talk on challenges during development—including flavors that didn’t work out and the persistence needed to get them right.
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How TRUBAR prioritizes women in leadership, pay equity, and employs organizations that support mothers and women returning to work.
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Erica’s methods for celebrating every win—big and small—while overcoming countless challenges in supply chain, packaging, and scaling distribution.
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Lessons learned along the founder journey, such as the value of redundancy and preparedness, especially in the face of supply chain disruptions.
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The evolution of TRUBAR e-commerce strategy—from direct-to-consumer startup struggles to explosive Amazon growth—and the ongoing importance of controlling the brand experience online.
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Sneak peeks at what’s next: new flavors, the launch of a kids’ collection, and hints at future product innovations for Trubrands.