Crave-Worthy Nutrition: TRUBAR ’s Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR - Episode 399
Release Date: 07/01/2025
A Dozen Experts. Two Questions. Big Predictions on the Future of Retail with Kiri Masters - Episode 427
Ecommerce Braintrust
🎙️Interview with Kiri Masters of The Retail Media Breakfast Club DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. As we return from our holiday break, we’re taking the opportunity to step back and reflect on where the ecommerce industry has been—and where it’s headed next. To guide that conversation, we tapped into the insights of a dozen former podcast guests, including industry analysts, technology providers, and brand leaders. We asked each...
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Best of 2025 | Replay: The Maturation of AMC for Sponsored Ads - Episode 426
Ecommerce Braintrust
Thank you for an incredible 2025! 🎉 We are grateful for such an engaged community of listeners. To celebrate, we’re re-releasing 3 of our most popular episodes of the year. This week, we’re bringing back “The Maturation of AMC for Sponsored Ads“ with Ross Walker and Carlos Sastre. We hope you enjoy it!
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Best of 2025 | Replay: Winning Search, Unlocking Reviews, and the ROI of Content With Profitero’s Mike Black - Episode 425
Ecommerce Braintrust
Thank you for an incredible 2025! 🎉 We are grateful for such an engaged community of listeners. To celebrate, we’re re-releasing 3 of our most popular episodes of the year. This week, we’re bringing back “Winning Search, Unlocking Reviews, and the ROI of Content“ with Mike Black. We hope you enjoy it!
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Best of 2025 | Replay: Vendor P&L Proliferation - Why It’s Happening and Why It Matters - Episode 424
Ecommerce Braintrust
Thank you for an incredible 2025! 🎉 We are grateful for such an engaged community of listeners. To celebrate, we’re re-releasing 3 of our most popular episodes of the year. This week, we’re bringing back “Vendor P&L Proliferation - Why It’s Happening and Why It Matters“ with Armin Alispahic. We hope you enjoy it!
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The Retail Round-Up - Seller Challenges, Nielsen, and the Path to AI Monetization - Episode 423
Ecommerce Braintrust
🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. Today, we’re joined by Pat Petriello, Director of Retail Marketplace Strategy, who will be co-hosting this week. As always, we have Armin Alispahic here to dive deep into operations and organic industry trends, and Ross Walker to walk us through everything Media. This marks our final Retail Round Up episode of 2026, but we’re not slowing down. There’s no shortage of major industry...
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Open Auction? Deals? How to Buy Media on Amazon’s DSP with Ross Walker & Danilo Alvares - Episode 422
Ecommerce Braintrust
🎙️Interview with Ross Walker & Danilo Alvares of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. We’re diving into a big topic this week: programmatic media buying through Amazon DSP, and the many different ways brands can leverage it. If you’ve been wondering how to get started with ADSP or how to access the right inventory to drive real results, this episode has you covered. To help us unpack it all, we’ve invited two of our in-house...
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Black Friday & Cyber Monday 2025 Recap With Team Acadia - Episode 421
Ecommerce Braintrust
🎙️Black Friday & Cyber Monday Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. We’re coming to you late in the day on December 3rd, less than 48 hours after the whirlwind of Cyber Monday has wrapped up. The dust is barely settling, and we’re diving straight into what really went down. To help us make sense of it all, we’ve gathered a powerhouse panel. From the operations and organic side of the action,...
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unBoxed 2025: What You Need to Know With Ross Walker and Pat Petriello - Episode 420
Ecommerce Braintrust
DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we’re excited to welcome back two familiar voices: Ross Walker, Director of Retail Media, and Pat Petriello, Director of Retail Marketplace Strategy. They’re here to help us unpack the wave of announcements that came out of unBoxed 2025 and break down what they really mean for brands. Let’s dive in. Quote: It’s a trap! Every single one of our brands that has said, ‘Forget about...
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The Democratization of Brand Building on Amazon With Chris Conetta of Amazon | Live at unBoxed - Episode 419
Ecommerce Braintrust
🎙️Live at unBoxed With Chris Conetta of Amazon DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. In this special episode, we’re coming to you live from Amazon unBoxed in Nashville, where we’re sitting down with Chris Conetta, Director of Amazon DSP Supply. Together, we dig into Amazon’s latest investments and breakthrough product updates within its Demand-Side Platform (DSP). From new integrations and measurement innovations to tools...
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Creator Connections Has Changed. Should You? With Adam French of Acadia - Episode 418
Ecommerce Braintrust
🎙️Interview With Adam French of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we’re diving into one of the most quietly powerful and still widely underutilized growth levers on Amazon: Creator Connections. To help us unpack how brands can tap into this channel effectively, we’re joined by first-time guest Adam French from our Account Management team. Adam has been deep in the trenches running the Creator Connections...
info_outline🎙️Interview with Erica Groussman of TRUBAR
DESCRIPTION
This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it!
In this final episode of the series spotlighting powerhouse female CEOs and founders, we’re joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favorite TRUBAR and its mission to bring “Indulgent Nutrition” to the masses.
It’s a high-energy, insightful conversation that captures exactly what this series is all about: bold ideas, fearless leadership, and brands rewriting the rules in their categories.
A fitting finale to an inspiring lineup. Don’t miss it!
It felt like a million challenges. From finances to ingredients, or packaging, we had issues along the way in every aspect. But we try to forget the hard parts. Because nothing worthwhile is ever easy.
Erica Groussman
KEY TAKEAWAYS
In this episode, Erica, Julie, and Jordan discuss:
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Erica’s entrepreneurial background and what inspired her to found TRUBAR, identifying a gap in the protein bar market.
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The importance of developing bars that don’t sacrifice taste or make you feel bad after eating—her “indulgent nutrition” philosophy.
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How Erica approaches product development, drawing inspiration from popular desserts and comfort foods, and turning them into healthy snacks.
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Real talk on challenges during development—including flavors that didn’t work out and the persistence needed to get them right.
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How TRUBAR prioritizes women in leadership, pay equity, and employs organizations that support mothers and women returning to work.
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Erica’s methods for celebrating every win—big and small—while overcoming countless challenges in supply chain, packaging, and scaling distribution.
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Lessons learned along the founder journey, such as the value of redundancy and preparedness, especially in the face of supply chain disruptions.
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The evolution of TRUBAR e-commerce strategy—from direct-to-consumer startup struggles to explosive Amazon growth—and the ongoing importance of controlling the brand experience online.
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Sneak peeks at what’s next: new flavors, the launch of a kids’ collection, and hints at future product innovations for Trubrands.