The Democratization of Brand Building on Amazon With Chris Conetta of Amazon | Live at unBoxed - Episode 419
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unBoxed 2025: What You Need to Know With Ross Walker and Pat Petriello - Episode 420
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DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, weâre excited to welcome back two familiar voices: Ross Walker, Director of Retail Media, and Pat Petriello, Director of Retail Marketplace Strategy. Theyâre here to help us unpack the wave of announcements that came out of unBoxed 2025 and break down what they really mean for brands. Letâs dive in. Quote: Itâs a trap! Every single one of our brands that has said, âForget about...
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The Democratization of Brand Building on Amazon With Chris Conetta of Amazon | Live at unBoxed - Episode 419
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đď¸Live at unBoxed With Chris Conetta of Amazon DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. In this special episode, weâre coming to you live from Amazon unBoxed in Nashville, where weâre sitting down with Chris Conetta, Director of Amazon DSP Supply. Together, we dig into Amazonâs latest investments and breakthrough product updates within its Demand-Side Platform (DSP). From new integrations and measurement innovations to tools...
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info_outlineđď¸Live at unBoxed With Chris Conetta of Amazon
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
In this special episode, weâre coming to you live from Amazon unBoxed in Nashville, where weâre sitting down with Chris Conetta, Director of Amazon DSP Supply.
Together, we dig into Amazonâs latest investments and breakthrough product updates within its Demand-Side Platform (DSP). From new integrations and measurement innovations to tools designed to make programmatic advertising more accessible and effective for brands and agencies.
Letâs dive in.
Quote:
It goes back to this theme of democratizing the ad experience, 100%. With Creative Agent, we're now democratizing the ability to create video assets at scale.
Chris Conetta
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Chris discuss:
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Amazonâs journey in expanding DSP from a closed beta to an integrated, open internet solution with recent high-profile partnerships (Roku, Disney, Netflix, Spotify, Sirius, etc.).
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Comparison of Amazon DSPâs differentiation against other legacy programmatic platforms, focusing on authenticated reach, authenticated signals, and lower programmatic fees.
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The pivotal role of Amazon Marketing Cloud (AMC) in providing holistic, transparent measurement.
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The new Ads Agent, which leverages AI to make AMC data more accessible for all users.
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Announcement and impact of unifying Sponsored Products and DSP into a single ads console, making campaign management and measurement across channels simpler and more unified.
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Introduction of the âfull funnel campaignâ product, designed to easily map and optimize brand touchpoints along the customer journey from streaming to conversion.
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The debut of Creative Agent, a tool that democratizes and streamlines creative production for video assets, empowering AB testing and campaign agility for brands.
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Discussion of Deal Builder and Inventory Hub, new solutions aiming to make the selection and bundling of media inventory more efficient and tailored to campaign goals.
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Greater theme of democratizing access to advanced advertising tools, enabling brands and agencies of all sizes to maximize their Amazon and open internet advertising results.