The Retail Round-Up - Seller Challenges, Nielsen, and the Path to AI Monetization - Episode 423
Release Date: 12/16/2025
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info_outlineđď¸News Review with Armin Alispahic and Ross Walker
DESCRIPTION
Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.
Today, weâre joined by Pat Petriello, Director of Retail Marketplace Strategy, who will be co-hosting this week. As always, we have Armin Alispahic here to dive deep into operations and organic industry trends, and Ross Walker to walk us through everything Media.
This marks our final Retail Round Up episode of 2026, but weâre not slowing down. Thereâs no shortage of major industry developments to unpack, so letâs dive right in.
Quote:
âItâs a reward system in a wayâif youâre compliant and doing well, your score will be up, and youâll be AHA eligible.â
Armin Alispahic
KEY TAKEAWAYS
In this episode, Jordan, Pat, Ross, and Armin discuss:
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Amazonâs Seller Challenge: Amazonâs new âSeller Challengeâ allows eligible sellers to request enhanced reviews for enforcement decisions, offering a better shot at resolving account and ASIN-level issues.
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Account Health Assurance (AHA) Eligibility: Discussion around Amazonâs scoring system for compliance, how sellers become AHA-eligible, and the limit of three seller challenges per six months.
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Latest Updates in Amazon Fulfillment: Changes to Seller Fulfilled Prime eligibility by size tier, the rollout of FBM Ship Plus, and improved delivery date visibility for customers.
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Vendor Side Enhancements: Early dispute options for vendor shortage invoicesâthe team shares both excitement and current issues with the new dashboard.
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Amazon Media Upgrades: Deep dive into Amazonâs partnership with Nielsen for DSP advertisers, increasing measurement transparency and making programmatic media buys more competitive and accessible.
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Sponsored Prompts & AI in Retail Advertising: Discussion on the emergence of AI-powered ad placements like Amazonâs sponsored Rufus prompts, the larger landscape of chatbot monetization, and how other retailers (Walmartâs Sparky, Instacartâs ChatGPT partnership) are responding.
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Looking Forward: Reflections on how advertising and ecommerce are shifting toward streaming, AI integration, and better data measurement.