The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400
Release Date: 07/08/2025
A Dozen Experts. Two Questions. Big Predictions on the Future of Retail with Kiri Masters - Episode 427
Ecommerce Braintrust
đď¸Interview with Kiri Masters of The Retail Media Breakfast Club DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. As we return from our holiday break, weâre taking the opportunity to step back and reflect on where the ecommerce industry has beenâand where itâs headed next. To guide that conversation, we tapped into the insights of a dozen former podcast guests, including industry analysts, technology providers, and brand leaders. We asked each...
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Best of 2025 | Replay: The Maturation of AMC for Sponsored Ads - Episode 426
Ecommerce Braintrust
Thank you for an incredible 2025! đ We are grateful for such an engaged community of listeners. To celebrate, weâre re-releasing 3 of our most popular episodes of the year. This week, weâre bringing back âThe Maturation of AMC for Sponsored Adsâ with Ross Walker and Carlos Sastre. We hope you enjoy it!
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Best of 2025 | Replay: Winning Search, Unlocking Reviews, and the ROI of Content With Profiteroâs Mike Black - Episode 425
Ecommerce Braintrust
Thank you for an incredible 2025! đ We are grateful for such an engaged community of listeners. To celebrate, weâre re-releasing 3 of our most popular episodes of the year. This week, weâre bringing back âWinning Search, Unlocking Reviews, and the ROI of Contentâ with Mike Black. We hope you enjoy it!
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Best of 2025 | Replay: Vendor P&L Proliferation - Why Itâs Happening and Why It Matters - Episode 424
Ecommerce Braintrust
Thank you for an incredible 2025! đ We are grateful for such an engaged community of listeners. To celebrate, weâre re-releasing 3 of our most popular episodes of the year. This week, weâre bringing back âVendor P&L Proliferation - Why Itâs Happening and Why It Mattersâ with Armin Alispahic. We hope you enjoy it!
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The Retail Round-Up - Seller Challenges, Nielsen, and the Path to AI Monetization - Episode 423
Ecommerce Braintrust
đď¸News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. Today, weâre joined by Pat Petriello, Director of Retail Marketplace Strategy, who will be co-hosting this week. As always, we have Armin Alispahic here to dive deep into operations and organic industry trends, and Ross Walker to walk us through everything Media. This marks our final Retail Round Up episode of 2026, but weâre not slowing down. Thereâs no shortage of major industry...
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Open Auction? Deals? How to Buy Media on Amazonâs DSP with Ross Walker & Danilo Alvares - Episode 422
Ecommerce Braintrust
đď¸Interview with Ross Walker & Danilo Alvares of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Weâre diving into a big topic this week: programmatic media buying through Amazon DSP, and the many different ways brands can leverage it. If youâve been wondering how to get started with ADSP or how to access the right inventory to drive real results, this episode has you covered. To help us unpack it all, weâve invited two of our in-house...
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Black Friday & Cyber Monday 2025 Recap With Team Acadia - Episode 421
Ecommerce Braintrust
đď¸Black Friday & Cyber Monday Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Weâre coming to you late in the day on December 3rd, less than 48 hours after the whirlwind of Cyber Monday has wrapped up. The dust is barely settling, and weâre diving straight into what really went down. To help us make sense of it all, weâve gathered a powerhouse panel. From the operations and organic side of the action,...
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unBoxed 2025: What You Need to Know With Ross Walker and Pat Petriello - Episode 420
Ecommerce Braintrust
DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, weâre excited to welcome back two familiar voices: Ross Walker, Director of Retail Media, and Pat Petriello, Director of Retail Marketplace Strategy. Theyâre here to help us unpack the wave of announcements that came out of unBoxed 2025 and break down what they really mean for brands. Letâs dive in. Quote: Itâs a trap! Every single one of our brands that has said, âForget about...
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The Democratization of Brand Building on Amazon With Chris Conetta of Amazon | Live at unBoxed - Episode 419
Ecommerce Braintrust
đď¸Live at unBoxed With Chris Conetta of Amazon DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. In this special episode, weâre coming to you live from Amazon unBoxed in Nashville, where weâre sitting down with Chris Conetta, Director of Amazon DSP Supply. Together, we dig into Amazonâs latest investments and breakthrough product updates within its Demand-Side Platform (DSP). From new integrations and measurement innovations to tools...
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Creator Connections Has Changed. Should You? With Adam French of Acadia - Episode 418
Ecommerce Braintrust
đď¸Interview With Adam French of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, weâre diving into one of the most quietly powerful and still widely underutilized growth levers on Amazon: Creator Connections. To help us unpack how brands can tap into this channel effectively, weâre joined by first-time guest Adam French from our Account Management team. Adam has been deep in the trenches running the Creator Connections...
info_outlineđď¸News Review with Armin Alispahic and Ross Walker
DESCRIPTION
Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world.
Prime Day may be breathing down our necks, but thatâs not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry news, from monumental partnerships to the biggest retailer developments youâll want to keep an eye on.
Letâs get into it.
If you serve ads 10 times on one DSP and 20 times on another DSP, thatâs already 30 exposures. Itâs way too much. But now you can cap it all in one place, and thatâs incredibly helpful.
Ross Walker
KEY TAKEAWAYS
In this episode, Jordan, Ross, and Armin discuss:
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Deprecation of Amazon Posts: Insights on Amazon dropping its social media-inspired Posts feature.
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Amazonâs Big Partnerships: Deep dive into Amazonâs new collaborations with Roku and Disney, what this means for DSP buyers, premium ad inventory, and holistic audience measurement.
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Operational Updates at Amazon:
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Stricter Seller Fulfilled Prime (SFP) requirements: New limits, minimum order volumes, and tighter appeal windows.
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Return rate badging tightening for vendors: Financial implications for frequently returned items and changes in how returns are processed.
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Introduction of the âFinal Saleâ badge on apparel, and what that means for consumer experience and liquidation.
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Walmart Retail Media Upgrades:
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Launch of negative keyword targeting for sponsored products and officially allowing competitor keyword conquesting.
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Discussion on new measurement items and how these tools help brands get better data and incrementality on Walmart Connect.
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Walmart Marketplace Fulfillment Update:
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Walmart now allows sellers to use Amazonâs Multichannel Fulfillment (MCF) to fulfill Walmart orders, a major change to how sellers can test and scale on both platforms.