EP323 : Never Split the Difference: The FBI Negotiator’s Playbook Every Physician Needs

This episode is sponsored by Lightstone DIRECT. Lightstone DIRECT invites you to partner with a $12B AUM real estate institution as you grow your portfolio. Access the same single-asset multifamily and industrial deals Lightstone pursues with its own capital – Lightstone co-invests a minimum of 20% in each deal alongside individual investors like you. You’re an institution. Time to invest like one.

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This Episode is also sponsored by Ryze Health

Every minute counts in medicine—so why waste it on clunky admin work? With Ryze Health, practice management becomes effortless. Our all-in-one platform streamlines scheduling, patient communications, and insurance verification, giving you fewer no-shows, faster check-ins, and happier patients. Free yourself from paperwork and phone tag so you can focus on what truly matters: providing care. Visit http://ryzehealth.com/BootstrapMD today and see how simple running your practice can be.

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Host Dr. Mike Woo-Ming breaks down why Chris Voss’s Never Split the Difference is the single most important book most physicians will never read in school  yet use dozens of times every single shift. From salary negotiations and admin battles to convincing patients to get the CT, these FBI-level tactics will immediately make you more money, save you time, and reduce daily frustration.

Doctors are brilliant clinicians but notoriously terrible negotiators. We say “yes” to terrible contracts, extra shifts without extra pay, and patients who refuse life-saving care  all because no one ever taught us how to negotiate like our life or livelihood depends on it.

In this rapid-fire Book Club episode, Dr. Mike Woo-Ming distills the core lessons from Chris Voss’s bestseller Never Split the Difference and shows exactly how to apply them in real medical life: getting the raise you deserve, pushing back on unpaid admin duties, reading the room with anxious patients, and never again leaving money or sanity on the table. If you only read one negotiation book in your career, make it this one.

Three Actionable Takeaways:

• Never make the first offer: Force the other side to name their number first (salary, rate, raise). Respond with “What do you think would be fair?” or “I’m open to any offer you feel is appropriate.” Their silence works for you they’ll often low-ball themselves or surprise you with more than you expected.

• Use tactical empathy and labeling: Start every tough conversation with “It sounds like…” or “It seems like you’re frustrated that…” You’re not agreeing, just naming the emotion. This instantly calms patients, admins, or partners, builds trust, and makes them far more open to your actual request or plan.

• Turn “No” into your ally: When they say “No” to your raise, extra pay, or patient’s refusal of care, respond with “What would need to happen for us to revisit this?” or “How could we make this work?” A “No” protects them; calibrated questions turn it into the real negotiation.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. 

Tune in weekly at  http://bootstrapmd.com 

 

 About the Host:

Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

Let’s Connect: www.https://www.bootstrapmd.com 

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