Motherhood doesn't kill your ambition or dreams, this does
The Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana opens up about the internal war every mom faces between the woman she was before kids and the mother she's become. From feeling guilty about wanting more to recognizing how that inner turmoil affects your kids, she shares why saying things out loud and knowing what you actually want are the only two things that will stop the cycle of overwhelm and mom guilt. You don't need to sacrifice your dreams to be a good mom, you just need to stop fighting yourself and start...
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Say It Out Loud: Curing Mom Guilt for Good
The Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this article, Dana reveals the primary reason moms struggle to hit their goals: isolation. Despite being constantly surrounded by people, moms are silently battling guilt, self-doubt, and internal conflict about whether they're making the right choices. She introduces a powerful framework (Speak, Find, See, Hope, Reflect, Achieve) that breaks the cycle of isolation and cures mom guilt by getting you to say things out loud, find your circles of understanding, and realize you're not alone...
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Starting Over as a Mom Entrepreneur Isn't Failure - It's Power
The Boss Mom Podcast
At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana gets vulnerable about something most mom entrepreneurs hide: starting over. After stepping back from Boss Mom to navigate grief, family changes, and rebuilding herself, Dana shares why the shame around starting over is keeping us stuck—and how breaking that silence changed everything. She reveals why Silicon Valley celebrates rebuilding every five years while moms treat it like failure, what isolation actually does to your business and creativity, and how stepping...
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Your Next Business Idea Starts With: I Wish This Existed with Lauren Falesnik
The Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana sits down with Lauren Falesnik, founder of GILi Guise, a kids' clothing brand born from a simple mom problem: finding jeans her toddler would actually wear. Lauren shares how she went from stay-at-home mom to entrepreneur without sacrificing her presence with her kids, proving that you don't have to choose between motherhood and building something meaningful. From sourcing denim in her basement to launching a thriving business in 2024, Lauren gets honest about the...
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The Guaranteed Way to Be Successful as a Mom in Business
The Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana breaks down the five non-negotiables for moms building sustainable businesses. From understanding why isolation kills momentum to getting brutally honest about whether you need money now, are monetizing your healing, or want impact and visibility, each reason requires a completely different strategy. She explains why traditional time management fails moms, introduces the three internal parts (Mom, Woman, Voice) fighting for your attention, and reveals why messy,...
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How to receive Love and Support
The Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana opens up about the challenge of receiving love and support as a mom—and why we're often the ones standing in our own way. From realizing she never asked for her own Christmas stocking to understanding that people can't read our minds the way we read theirs, she shares the raw and honest truth about mom resentment, over-giving, and the guilt that comes with doing it all in silence. She explains how knowing what you want, identifying where you get resentful, and...
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Stop Apologizing for Your Ambition with Leah Remillet
The Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. Dana sits down with Leah Remillet to tackle the guilt and hesitation that stops moms from pursuing their business dreams. From the gender gap in confidence (men apply for jobs at 60% qualified, women wait for 100%) to the damaging cultural myth that good mothers must sacrifice everything, Leah shares why that persistent business idea on your heart isn't accidental, it found you because you're meant to act on it. She reveals the truth about successful mom entrepreneurs: they don't do...
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Navigating Vulnerability: What to Share and When
The Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana breaks down the critical difference between sharing that builds your business and sharing that kills sales. She explores the concept of wounds versus scars—why sharing too soon can make customers back away, and how waiting for the lessons to crystallize creates content that converts. From her own experience with grief tanking her revenue to learning when vulnerability becomes a powerful teaching tool, Dana gives you the framework to know exactly what to share online...
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How to rewire your brain to achieve more and less time
The Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana sits down with Dr. Shannon Irvine to explore why your brain actively works against your business growth—and how to rewire it. From hitting invisible revenue ceilings to the "I'll just do it myself" trap that keeps mom entrepreneurs stuck, Shannon shares the neuroscience behind why all your strategies aren't working. She reveals how limiting beliefs programmed in childhood create subconscious patterns that sabotage success, and walks through her proven 67-day framework...
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Finding Focus Amidst the Chaos of Motherhood
The Boss Mom Podcast
At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana addresses the spiral every mom entrepreneur knows too well: when your brain has 80,000 tabs open and everything feels equally important. She reveals how we condition everyone around us to need us, making it impossible to prioritize effectively. Dana introduces the FEE test and ROI framework to help you distinguish between being busy and being productive, shares why not all time with your kids has the same value (and why that's okay), and explains the three-step process...
info_outlineAt BossMom, we’re normalizing the conversations that help you grow a business while raising a family.
If you’ve ever wondered why people love your content but don’t buy, this episode is for you. Dana dives into the concept of hesitant buyers, those amazing potential clients who are just one or two steps away from saying yes. Instead of chasing perfect clients or spending all your energy on people in survival mode, she shows you how to focus on the sweet spot in the middle. With practical insights, real stories, and a whole lot of encouragement, you’ll learn how to build trust, inspire belief shifts, and guide hesitant buyers into becoming paying clients without ever feeling salesy.
Explore More Resources from BossMom
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📝 Check out the full article that pairs with this episode:
→ https://bossmom.com/uncategorized/a-bossmom-guide-to-turning-hesitant-buyers-into-paying-clients/
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It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.
What You’ll Learn in This Episode:
✨ What the Ideal Client Scale is and why most of your effort should focus on hesitant buyers.
✨ The four buying decisions every client has to believe before they purchase.
✨ The BossMom Triad (hope, belief shifts, objections) and how to use it in your sales and marketing.
✨ Why telling your stories (scars, not wounds) is one of the most powerful ways to create trust.
✨ How to stop wasting energy on the wrong people and start turning hesitant buyers into paying clients with confidence.
Remember, you don’t have to talk louder to get clients, you just need to talk smarter. When you focus on hesitant buyers, the ones who are curious, hopeful, and almost ready, everything changes. And if you want extra support, community, and tools to help you along the way, check out BossMom+ or give Nurture to Convert AI a try. Both are designed to make your marketing easier, clearer, and way more effective. I heart your face, and I can’t wait to see you turning hesitant buyers into clients who say yes.
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About BossMom:
BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com