276: How Brown-Forman Focuses on Sustainability with a Global Spirits Portfolio
Bourbon Lens
Our guest today is Andy Battjes, Brown-Forman’s Director of Global Environmental Sustainability. With responsibility over the company’s diverse, global spirits portfolio, Andy is a company leader who drives their sustainability initiatives around the globe. Through his work over the last 18+ years, Battjes has guided Brown-Forman in targeting areas within the supply chain and beyond where they can implement green initiatives. Brown-Forman (home to iconic brands such as Jack Daniel’s Tennessee Whiskey, Old Forester, Tequila Herradura, and Woodford Reserve) is working on making...
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275: Keeper’s Heart and the Bright Future of O’Shaughnessy Distilling Co.
Bourbon Lens
Jake is joined by Brian Nation to talk about Keeper’s Heart Whiskey and catch up since his first appearance back in . Keeper’s Heart is a unique blend of Irish Whiskeys and American Whiskeys. Bringing together two unique distilling traditions, O’Shaughnessy Distilling Co. and Keeper’s Heart are led by industry legend, Master Distiller Brian Nation, previously of Jameson, Redbreast, and Midleton. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take...
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274: What is Your "Special Occasion" Bourbon?
Bourbon Lens
Jake and Scott are talking about bourbons that are perfect for special occasions. As we head into Derby season here in the Bluegrass State and the upcoming Kentucky Derby 150, we couldn't help but think that it would be a perfect event to crack open some special bottles. We discuss some advice on finding a special bottle to celebrate an occasion, event, or a special person. The best part is, a special occasion pour doesn’t always have to be priceless or unobtainable. Some of the best choices might be right under our noses. What’s one bottle that you are saving...
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273: Jack Daniel's Tennessee Whiskey But With a Strong Age Statement
Bourbon Lens
Jake and Scott sit down with the two newest Batches of the Jack Daniel's Aged Series of Tennessee Whiskey. These include Batch 2 of the 12 Year and Batch 3 of the 10 Year. How do they stack up and are they worth the hunt? Find out in today's episode! The Jack Daniel Distillery recently announced the release of Batch 2 of its 12-Year-Old Tennessee Whiskey and Batch 3 of its 10-Year-Old Tennessee Whiskey. The expressions are the latest in the Jack Daniel’s Aged Series, an annual release of age-stated expressions launched in 2021 to honor the brand’s whiskey-making...
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272: Kyle Busch Competes with the 'Rebel Spirit' in NASCAR
Bourbon Lens
The worlds of Bourbon and NASCAR collide in this week’s episode of Bourbon Lens. Kyle “Rowdy” Busch and Master Distiller John Rempe from Lux Row Distillers talk all things Rebel Bourbon. For the first time ever, Kyle’s #8 Chevy Camaro is fully wrapped in Rebel Bourbon branding this weekend for the NASCAR Cup Series in Richmond. We discuss the partnership between Rebel Bourbon and Kyle Busch, the importance of sponsors in the sport, and how Kyle exemplifies the Rebel Spirit. Master Distiller John Rempe talks about his work at Lux Row Distillers, production of the Rebel...
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271: Aaron Harris is Stewarding Green River Distilling into the Future
Bourbon Lens
Our guest this week is Aaron Harris, Head Distiller at Green River Distilling Co. in Owensboro Kentucky. Aaron is tasked with stewarding this historic distillery and ensuring its presence as a modern whiskey powerhouse. We discuss Aaron’s background in whiskey, distillery operations, their latest release of Green River Straight Rye Whiskey, and his goals for the brand in the future. Check out this week’s insightful episode featuring Green River Distilling Co. For more details on Green River Rye Whiskey, check out the release info on . We are thankful for your support over the...
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270: Cedar Ridge is a Hidden Gem Distillery in Iowa
Bourbon Lens
We’re joined by Murphy Quint, Master Distiller for Cedar Ridge Distillery. Located in Swisher Iowa, Cedar Ridge Distilley is producing a variety of whiskies, including their Iowa Bourbon and American Single Malts, which we taste in this episode. We discuss QuintEssential American Single Malt, QuintEssential Portside, Barrel Proof Bourbon, and Double Barrel Bourbon. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time...
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269: A Look Inside the New “Whiskey House” with its Founders
Bourbon Lens
We’re on location at Whiskey House with two of its co-founders, David Mandell and John Hargrove. Located in Elizabethtown Kentucky, Whiskey House is heading into the final stages of construction and plans to be the most sophisticated, technically advanced producer of custom bourbon and American whiskey in the United States. We learn about their plans to satisfy a unique need in the whiskey world and potentially disrupt the current sourced whiskey market. Whiskey House’s sole focus is their customers and, in that vein, this facility will not be open to the public. The Whiskey House will...
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268: Exploring the Story of North Carolina's Oaklore Distilling Co.
Bourbon Lens
Friends and co-Founders, Matt Simpkins and Thomas Bogan, join Bourbon Lens in this week’s podcast. We’re talking Oaklore Distilling Co. in Matthews, NC. Tom and Matt started like most whiskey hobbyists do, with tasting nights in their basements and at their bars, but quickly developed their passion into a brand and now distillery. Located in North Carolina, Oaklore is looking to embrace its community as it grows its distilling operation and its distribution footprint through DTC online sales. We tasted their North Carolina Straight Rye and Four Grain Straight Bourbon in...
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267: Catching Up with Chattanooga Whiskey on their Growth and Success
Bourbon Lens
For the first time in 4 years, Chattanooga Whiskey founder Tim Piersant rejoins Bourbon Lens to catch up with the guys. Chattanooga Whiskey is a homegrown company that makes a unique style of whiskey in Tennessee; they call it Tennessee High Malt. They focus on unique and malted grains for their Mashbills and release a lineup of solid whiskeys as their standard offerings as well as their more limited runs. Whether it’s the Experimental, Bottled in Bond Vintage, Vault, or Cask Finishing series, you can always expect high value and a thoughtful, intentional whiskey. We are...
info_outlineThe worlds of Bourbon and NASCAR collide in this week’s episode of Bourbon Lens. Kyle “Rowdy” Busch and Master Distiller John Rempe from Lux Row Distillers talk all things Rebel Bourbon. For the first time ever, Kyle’s #8 Chevy Camaro is fully wrapped in Rebel Bourbon branding this weekend for the NASCAR Cup Series in Richmond. We discuss the partnership between Rebel Bourbon and Kyle Busch, the importance of sponsors in the sport, and how Kyle exemplifies the Rebel Spirit. Master Distiller John Rempe talks about his work at Lux Row Distillers, production of the Rebel line of spirits, and working with Kyle to teach him more about Kentucky Bourbon. Don’t miss this episode of Bourbon Lens and be sure to tune into Sunday's Toyota Owners 400 at Richmond Raceway to see the Rebel Bourbon Camaro on track!!
Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there.
We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.
Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X. Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at [email protected].
Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.
Cheers,
Scott and Jake
Bourbon Lens
About the Partnership:
Who is Kyle “Rowdy” Busch and RCR?
Kyle Busch, also known as “Rowdy,” is a professional stock car racing driver currently driving for RCR, short for Richard Childress Racing, in the NASCAR Cup Series. He’s known for his aggressive driving style and competitive spirit, earning him numerous victories and championships throughout his career.
RCR is a renowned team in the world of NASCAR. They have a long history of success and have fielded some of the most iconic drivers in the sport, including Dale Earnhardt Sr. and Kevin Harvick.
What the Rebel Spirit Means to Rowdy
“Freedom, defiance, and attitude.” This is why Kyle, RCR, Rebel Bourbon, and the No. 8 Chevrolet are the perfect match. A match made in heaven? Whiskey heaven, maybe.
“We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.” – Philip Lux, brand manager for Rebel Bourbon.
The Spirit of NASCAR
The intensity of Rebel Bourbon and NASCAR embody a spirit of daring and defiance, where it’s not about reaching limits but shattering them. Kyle “Rowdy” Busch doesn’t just drive – he lives and breathes the spirit of a rebel. He knows that to taste victory, you have to tip a little at the edge of tradition.
About Rebel® Bourbon
Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill that is true to its original recipe dating back to 1849. Known for its smoother, sweeter flavor, highlighted by delicious caramel and vanilla flavor notes, Rebel celebrates the “Rebel spirit in all of us” – especially those who embrace freedom, defiance and a little attitude. In 2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was awarded a gold medal at the San Francisco World Spirits Competition and a Double Platinum ASCOT award. The brand’s Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals at the 2023 SIP and ASCOT awards.
About Luxco®
Founded in St. Louis in 1958 by the Lux Family, Luxco® is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP® Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky- based Lux Row Distillers®, home of Ezra Brooks®, Rebel®, Blood Oath®, David Nicholson® and Daviess County®; Lebanon, Kentucky-based Limestone Branch Distillery®, maker of Yellowstone® Kentucky Straight Bourbon Whiskey, Minor Case® Straight Rye Whiskey and Bowling & Burch® Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor®, Exotico® and Dos Primos®; and Ross & Squibb® Distillery in Lawrenceburg, Indiana, where Remus® Straight Bourbon Whiskey and Rossville Union® Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope® Bourbon, Everclear® Grain Alcohol, Pearl® Vodka, Saint Brendan’s® Irish Cream, The Quiet Man™ Irish Whiskey, Green Hat® Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.
About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2024 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Jesse Love (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).