121: $20M/Year in Online Sales & Lessons from Getting Sued by the FTC with Anik Singal
Release Date: 04/14/2024
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info_outlineToday, I’m joined by Anik Singal, an author, speaker, and lifelong entrepreneur whose digital publishing businesses generate more than $20M per year in sales.
Anik made his first $1 million in online marketing while in college. From there, he scaled and failed, eventually hitting $10 million with his info product business.
Over nearly 20 years in marketing, Anik has helped to contribute more than $300 million in online sales and has been recognized by BusinessWeek as one of the Top 3 Best U.S. Entrepreneurs Under 25.
In today’s episode, you’ll hear about Anik’s experience building and scaling businesses. In addition to his successes, he will also share one of his most challenging moments as an entrepreneur – undergoing a grueling 18-month FTC investigation surrounding the nuances and intricate details of marketing claims. You’ll learn the lessons he learned from this experience and important steps every marketer should take to reduce risk, stay off the FTC’s radar, and create a better experience for your customers.
Key Takeaways with Anik Singal
- Anik’s first $1 million
- Making $35,000 in one check in college
- Going from making money to a real business
- Informed decision-making
- Scaling to 8-figures
- Going from $10M to $30M in 1.5 years
- Getting sued by the FTC
- How to stay off the FTC’s radar
- Removing risk from your marketing
Get the full show notes here: https://beyondamillion.com/121
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