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200: No Bullsh*t Sales Advice from a High-Ticket Insurance Advisor ft. Corey Lilburn - 8FE

Beyond A Million

Release Date: 10/30/2025

222: From Selling Weed to $1B in Real Estate Sales with Suneet Agarwal show art 222: From Selling Weed to $1B in Real Estate Sales with Suneet Agarwal

Beyond A Million

Suneet Agarwal got raided by federal marshals in his underwear, lost everything from his cannabis business, sat on the couch breeding bulldogs for two years, and then built the #1 real estate team in California, selling more than $1B in a single year. In this episode we unpack that journey. We dig into the realities of building culture in a commission-based business, why personal brand is the biggest opportunity right now, and how AI-driven content helped Suneet build and sell a high-ticket coaching business. Key Takeaways with Suneet Agarwal (00:00) Intro (01:41) From Hippie Dispensary to...

info_outline 221: How Jack Zimmermann Built 7 Hospitality Brands in One of the Hardest Industries show art 221: How Jack Zimmermann Built 7 Hospitality Brands in One of the Hardest Industries

Beyond A Million

Opening a night club or restaurant looks fun from the outside, but behind the scenes it’s one of the most operationally complex businesses you can start. That’s why I was interested in speaking with Jack Zimmermann. After managing a team of over 200 people at XS in Las Vegas during its $100M peak, he returned to Austin to build Nova Hospitality, a portfolio of hospitality concepts including TenTen, Devil May Care, The Well, Mayfair, Neptune Sushi, LZR, and Coffee & Chill Austin. Most founders in this space struggle to make even a single concept work, and somehow Jack’s been able to...

info_outline 220: Michael Chu on The Client Retention System That Prints Profit (LTV Framework) show art 220: Michael Chu on The Client Retention System That Prints Profit (LTV Framework)

Beyond A Million

Today, I’m joined by Michael Chu — a five-time 7-figure founder who’s built over $100M in sales by focusing on one thing: retention. He believes churn isn’t a marketing problem, it’s a transformation problem. If you don’t change who your clients become, they won’t stay. In this episode, we break down the identity shifts, expectation gaps, and retention frameworks that turn short-term customers into long-term profit. And stay to the end, because we also unpack why retention in the AI era won’t be built on information, but on something far harder to replicate.    Key...

info_outline 219: How He Built & Sold Two Companies for $550M with Ben Reubenstein show art 219: How He Built & Sold Two Companies for $550M with Ben Reubenstein

Beyond A Million

Ben Rubenstein has built and sold two companies: Yodle for $342M and OpCity for $210M. In this episode, we break down the operating decisions behind those outcomes. We talk about when venture capital accelerates growth and when it can quietly kill your business. Ben explains why ideas are worthless without execution, how he scaled a 1,000-person sales organization, and the hiring filters that consistently produced top performers. We also get into culture, retention, speed-to-lead systems, and the strategic decisions that position companies for 9-figure exits. If you're building and thinking...

info_outline 218: Tom Shipley on Building Bigger Exits Through Acquisitions & Rollups show art 218: Tom Shipley on Building Bigger Exits Through Acquisitions & Rollups

Beyond A Million

Private equity doesn’t scale the way most founders do. They buy growth. They acquire profitable businesses, combine them, and increase the value of the whole thing so they can sell at a much higher multiple. Today’s guest, Tom Shipley, is a serial entrepreneur and M&A strategist who built acquisition platforms applying that same strategy to founder-led businesses. In this episode, we unpack the mechanics behind scaling through acquisitions and rollups, how combining businesses can dramatically increase enterprise value, and why so many founders stall at $1–2M in EBITDA without...

info_outline 217: How $100M DTC Brands Actually Measure Growth with Lomi Founder, Gareth Everard show art 217: How $100M DTC Brands Actually Measure Growth with Lomi Founder, Gareth Everard

Beyond A Million

In this episode, , founder of and co-creator and former CMO of ($100M+ in 2 years), explains why revenue growth can be misleading and what serious DTC operators track instead. We unpack Gareth’s 4-lever framework for building a profitable eCommerce business, how to calculate allowable CAC before you truly know LTV, and why relying on future LTV assumptions can quietly break your financial model. We also get into his preference for funding via revenue over venture capital, why bundling often beats subscriptions, and the launch mechanics that helped Lomi generate $3M in its first 72 hours on...

info_outline 216: Amy Jo Martin on Quitting Her Job to Multiple 8-Figure Companies show art 216: Amy Jo Martin on Quitting Her Job to Multiple 8-Figure Companies

Beyond A Million

Amy Jo Martin built one of the first social media agencies because Shaq told her to. True story. Seven years later, she shut it down. Not because it failed, but because it worked in a way that locked her into a life she didn’t want. Walking away gave her the freedom to decide what to build next. Since then, she’s scaled multiple 8-figure companies, written bestselling books, and hosts the Why Not Now? podcast where she’s interviewed countless celebrities.  This conversation is packed with value for entrepreneurs building at every stage. We also go deep on what building a social...

info_outline 215: Brian Luebben's Path from $750K to $10M in 3 Years show art 215: Brian Luebben's Path from $750K to $10M in 3 Years

Beyond A Million

Two years ago, Brian Luebben was doing $750K a year. Now he’s posting million-dollar months. In this conversation, we break down what actually changed. It wasn’t a new tactic or growth hack. It was a shift in how he thinks about goals. That might sound a little woo-woo, but Brian explains why most entrepreneurs unknowingly limit their own growth, and outlines how a single shift in your thinking could completely alter the trajectory of your business.  Not only does this conversation challenge how you think about growth, it also unpacks the operational decisions he made that supported...

info_outline 214: Why Most Content Fails (And How The Algorithm Decides What Wins) with Pedro Jerez show art 214: Why Most Content Fails (And How The Algorithm Decides What Wins) with Pedro Jerez

Beyond A Million

If you’re running content and ads without proof of what converts, you’re gambling. Today I’m talking with Pedro Jerez, an entrepreneur and growth strategist who’s led marketing for multiple 8- and 9-figure companies and spent years as a top 1% sales closer inside Tony Robbins’ organization.  Pedro breaks down how a single, well-built offer can scale past 9-figures — and how to validate it in days, not months — instead of burning time and money on ideas that don’t convert. We get into the biggest content mistakes entrepreneurs make, the one metric algorithms use to decide...

info_outline 213: The Proven Formula That’s Driven Over $1 BILLION in Sales with Jeff Walker show art 213: The Proven Formula That’s Driven Over $1 BILLION in Sales with Jeff Walker

Beyond A Million

Today, I’m talking with Jeff Walker—the creator of Product Launch Formula® and the pioneer behind the modern launch model that’s driven over $1B+ in documented sales—to break down why product launches fail… According to Jeff, it almost always comes down to one thing: the offer. Not only does Jeff break down where failed launches miss the mark, but we pull on that thread to explore how launches have evolved over the years. What no longer works? What role does AI play? And how can entrepreneurs adapt as buyers get smarter and attention gets harder to earn? Jeff’s been doing online...

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What if you could close high-value clients... without pitching, posturing, or even talking about what you sell?

This week’s guest, Corey Lilburn, is a senior consultant and shareholder at Acrisure, a $35B global insurance and fintech firm. From selling Cutco knives to advising enterprise clients, Corey’s success comes from mastering the timing, psychology, and nuance of complex sales. 

Corey shares the real sales skills that matter in today’s market, the habits that create consistent closers, how to make renewals a non-event, and why self-funding might make sense sooner than you think. He also shares what Mark Cuban is getting right about pharma... and how a Sinatra impersonator helped him close a major deal.

Plus, we dig into the evolution of Bay Area Advisors and how their Martinis for Moffitt event has raised over $4 million for cancer research.

If you’re selling high-ticket services or navigating long sales cycles, this one’s packed with real strategies that actually work.

Tune in and learn how to sell anything to anyone.

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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

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Key Takeaways:

  • 00:00:00 Intro

  • 00:01:37 Essential skills for mastering sales

  • 00:05:03 How AI will impact insurance in the next 5 years 

  • 00:07:08 The challenges of risk assessment 

  • 00:09:17 Sales cycles and client relationships in insurance 

  • 00:22:18 Can you make insurance less boring?

  • 00:23:41 Renewal vs. assumptive close

  • 00:28:23 Keeping healthcare costs down 

  • 00:40:45 Self-insurance and level funding 

  • 00:53:38 Selling insurance companies to bigger insurance companies

  • 01:06:26 Bay Area Advisors and Martinis for Moffitt

  • 01:20:42 Advice for aspiring entrepreneurs 

  • 01:24:35 Outro

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Additional Resources:

🔹 Patrick’s website: https://patrickriddle.com/ 

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➡️ Learn more at: https://beyondamillion.com/

➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

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Let's Connect:

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. 

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!